---
title: "Shawl Pin — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/shawl-pin"
last_updated: "2026-08-10T21:26:11.377Z"
locale: en
meta:
description: "Niche score 53/100 · $78K/yr market · 264K searches/yr · $8.78 avg price. Soft demand (-25.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $78K/yr market · 264K searches/yr · $8.78 avg price. Soft demand (-25.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shawl Pin — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **shawl pin**
**Worth a look**
Shows no brand lock-in (top 5 brands take 27% of clicks), but soft demand (-25.7% this quarter) keeps it on the watch list.
Market size 19Growth 12Conversion 42Competition 93Returns 80Price range 21Avg price 24Brand share 97Review moat 74Quality gap 68
**Brand share**
**Incredible****27%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****534.02**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****$8.78**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.26–$17.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$78K**
$78K/yr · 264K searches
**Growth**
**Bad****-25.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, shawl pin is a $78K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 27% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shawl pin market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$70K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#5,324**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **87%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**84 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**27%**
Top 20: 65%
**Top-5 click share**
**22%**
Top 20: 56%
**Open market**
**69%**
- Chuangdi6% - BBTO6% - TBUZ5% - ATCYMI5% - WILLBOND5% - Bulrash4%
## **Demand**
Weekly Amazon search volume, last 16 weeks — -25.7% search growth over the last 90 days.
6K4KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/shawl-pin/trend)
## **Top shawl pin search terms**
- **shawl pin**64K/yr-35.2%1.5% conv. - **scarf pin**42K/yr-28.3%1.5% conv. - **scarf pins**21K/yr+5.4%2.0% conv. - **sweater pin**21K/yr-25.9%1.3% conv. - **scarf pins and clips**23K/yr-18.1%2.8% conv. - **sweater pins**15K/yr-25.3%1.2% conv. - **shawl pins**13K/yr-9.2%1.4% conv. - **scarf brooch**10K/yr-3.4%1.1% conv. - **sweater pins to hold sweater together**11K/yr-27.5%1.9% conv. - **shawl pins and brooches**8K/yr-15.4%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/shawl-pin/search-terms)
## **Top shawl pin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chuangdi 4 Pcs Pearl Brooch Pins for Women White Black**Chuangdi**$9.98**4.1★740 rev](https://www.amazon.com/dp/B07H4QR1SG) [2**5PCS Silk Scarf Ring Clip T-shirt Tie Clips for Women Fashion Metal Round Circle Clip Buckle Clothing Ring Wrap Holder with 1 Storage Bag**ATCYMI**$6.90**4.2★4,301 rev](https://www.amazon.com/dp/B09CV7QY7Q) [3**70 Pcs Pearl Brooch Sweater Shawl Hat Clip Neckline Pins Double Faux Pearl Brooches for Women Fashion Cover Up Buttons Clothing Dresses Decoration Accessories Pant Waist Tightener Safety Pins**TBUZ**$8.69**4.6★767 rev](https://www.amazon.com/dp/B0BJPJ7XSN) [4**iminoo 7 Pcs Fashion Brooch Pins Sweater Shawl Pins for Women Girls Clothing Dresses Decoration Accessories (Multicolor)**iminoo**$5.55**4.6★708 rev](https://www.amazon.com/dp/B0B4NCJKMN) [5**WILLBOND 6 Pcs Artificial Pearl Brooch Pins Sweater Shawl Safety Clips Dress Clips for Women (Gold Silver White)**WILLBOND**$7.80**4.0★1,072 rev](https://www.amazon.com/dp/B08P4MY5HB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gold-Tone Abstract Knot Brooch for Women Vintage Style Twisted Metal Pin Elegant Scarf Shawl Collar Brooch Fashion Jewelry Accessory for Dresses Coats Sweaters**IvoryHaid**$17.47**74 rev6mo ago](https://www.amazon.com/dp/B0GJ9RCT7Q) [**Irregular Geometric Brooch Lapel Shawl Pin Fashion Sweater Hat Scarf Suit Dress Clothes Accessories Brooches Pins for Women Men Unique Jewelry Decor (Gold)**Izpack**$8.28**38 rev1y ago](https://www.amazon.com/dp/B0F9YMHRC3) [**NOIAFZY 2pcs Elegant Handcrafted Bamboo Brooch - Irregular Wooden Scarf Pin for Sweaters Autumn Winter Accessory**NOIAFZY**$8.49**3 rev1y ago](https://www.amazon.com/dp/B0F7X4NGWV) [**Wooden Flower Daisy Pattern Brooch Cute Girls Boys Brooch Pin Shawl Pin Scarf Buckle Lapel Pin Brooch Gift for Women Lady Girl Womens Brooches and Pins**aoukoslt**$6.92**6 rev1y ago](https://www.amazon.com/dp/B0F4XKF898) [**21 Pcs Scarf Ring and Slides for Scarves Scarf Rings Clip Pin T Shirt Ties Clips for Women Metal Gold Silver Round Circle Waist Clip Scarf Buckle Tshirt Clip Tightener for Loose Clothes Accessories**sdezunx**$8.15**223 rev1y ago](https://www.amazon.com/dp/B0F456MFXT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WGEGO 3-Pack Double-Ended Faux Pearl Brooch Pins for Clothes and Shawls**WGEGO**$5.76**3.8★**▲ 470%**](https://www.amazon.com/dp/B09PYF867D) [**Gold-Tone Abstract Knot Brooch for Women Vintage Style Twisted Metal Pin Elegant Scarf Shawl Collar Brooch Fashion Jewelry Accessory for Dresses Coats Sweaters**IvoryHaid**$17.47**4.2★**▲ 433%**](https://www.amazon.com/dp/B0GJ9RCT7Q) [**24 Pieces Pearl Crystal Brooch Safety Pins Button Pins Pant Waist Tightener Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls(Classic)**Bulrash**$9.93**4.6★**▲ 135%**](https://www.amazon.com/dp/B0DRYNBWPT) [**BBTO 3 Pcs Celtic Shawl Pin Women Crossed Knots Budding Spiral Crocheted Scarf Cloak Pin Sweater Brooch for Knitter Handmade Cape(Bronze)**BBTO**$8.95**4.0★**▲ 130%**](https://www.amazon.com/dp/B0BKZ57FHS) [**Wooden Flower Daisy Pattern Brooch Cute Girls Boys Brooch Pin Shawl Pin Scarf Buckle Lapel Pin Brooch Gift for Women Lady Girl Womens Brooches and Pins**aoukoslt**$6.92**4.5★**▲ 80%**](https://www.amazon.com/dp/B0F4XKF898)
**~~View all trending →~~**
## **What buyers say about shawl pin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Good variety”*
**Value For Money**11%
*“Excellent price”*
**Advertised Vs Actual Product**9%
*“As Advertised”*
**Ease Of Use**9%
*“Easy to Use”*
**Color**8%
*“The colors are pretty”*
**Size-Overall**6%
*“It seemed very snug”*
**Shape/Style**6%
*“this adds a touch of style”*
**Strength**5%
*“clips are very strong”*
**Design-Overall**3%
*“the designs are pretty”*
**Durability**3%
*“They are durable, arrived quickly, and do exactly what is expected of them so far”*
### **What buyers complain about **
**Size-Overall**22%
*“To short”*
**Quality-Overall**10%
*“Poor quality”*
**Durability**7%
*“Broke on first use”*
**Strength**5%
*“Flimsy”*
**Functionality-Overall**5%
*“Not functional”*
**Value For Money**4%
*“Overpriced”*
**Thickness**4%
*“Theyre too thick”*
**Ease Of Use**3%
*“Very difficult to open”*
**Gap/Hole**2%
*“Holes are too big”*
**Shape/Style**2%
*“Na, doesn't look right”*
### **Top return reasons **
**Size-Overall**38%
**Quality-Overall**8%
**Functionality-Overall**8%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Material Quality**4%
**Color**3%
**Metal Authenticity**2%
**Magnetic Strength/Adsorption**2%
**Strength**2%
## **Common questions**
- **Is shawl pin profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 103 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the shawl pin niche?**
- 84 brands and 96 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 27% of demand.
- **What do buyers complain about in shawl pin?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.8%.
- **What does it cost to enter the shawl pin niche?**
- Listings span $4.26–$17.90; the average listing price is $8.78 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.
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