---
title: "Trend — shade umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/shade-umbrella/trend"
last_updated: "2026-08-10T21:03:47.928Z"
locale: en
meta:
  description: "Niche score 55/100 · $118K/yr market · 291K searches/yr · $38.03 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $118K/yr market · 291K searches/yr · $38.03 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shade umbrella - Flapen"
---

# **shade umbrella**

**Worth a look**

Shows a sweet-spot price point ($38.03 avg), but weak search conversion (1.1%) keeps it on the watch list.

Market size 28Growth 72Conversion 13Competition 77Returns 61Price range 95Avg price 95Brand share 57Review moat 20Quality gap 52

**Avg price**

**Incredible****$38.03**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$17.51–$68.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Growth**

**Good****+54.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$118K**

$118K/yr · 291K searches

**Review moat**

**Bad****12,562.84**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

## Trend