---
title: "Shade Umbrella — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/shade-umbrella"
last_updated: "2026-08-10T22:26:29.759Z"
locale: en
meta:
description: "Niche score 55/100 · $118K/yr market · 291K searches/yr · $38.03 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $118K/yr market · 291K searches/yr · $38.03 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shade Umbrella — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **shade umbrella**
**Worth a look**
Shows a sweet-spot price point ($38.03 avg), but weak search conversion (1.1%) keeps it on the watch list.
Market size 28Growth 72Conversion 13Competition 77Returns 61Price range 95Avg price 95Brand share 57Review moat 20Quality gap 52
**Avg price**
**Incredible****$38.03**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.51–$68.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Growth**
**Good****+54.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$118K**
$118K/yr · 291K searches
**Review moat**
**Bad****12,562.84**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, shade umbrella is a $118K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shade umbrella market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$152K–$190K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 83%
**Open market**
**25%**
- Sport-Brella38% - AMMSUN16% - Wondershade7% - G4Free6% - Repel Umbrella4% - ACEIken4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +54.5% search growth over the last 90 days.
35K25KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 13.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/shade-umbrella/trend)
## **Top shade umbrella search terms**
- **sports umbrella**111K/yr+88.7%1.3% conv. - **sport umbrella**36K/yr+81.8%1.4% conv. - **umbrella for sports games**25K/yr+15.7%1.2% conv. - **soccer umbrella**21K/yr+35.7%1.4% conv. - **stadium umbrella**19K/yr+61.3%0.9% conv. - **sports umbrellas for shade**13K/yr+38.6%0.9% conv. - **soccer umbrella for soccer games**14K/yr+12.1%1.7% conv. - **umbrella sports**8K/yr+31.2%1.6% conv. - **umbrella for baseball games**5K/yr+21.7%1.9% conv. - **umbrella for sports**6K/yr+64.0%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/shade-umbrella/search-terms)
## **Top shade umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$19K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SB PREMIERE BLUE 1PK FES**Sport-Brella**$62.33**4.4★7,688 rev](https://www.amazon.com/dp/B0DD85R3C7) [2**AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Navy Blue**AMMSUN**$56.20**4.6★892 rev](https://www.amazon.com/dp/B0BNM6QBDG) [3**Sport-Brella Premiere UPF 50+ Umbrella Shelter for Sun and Rain Protection (8-Foot Red)**Sport-Brella**$52.20**4.4★7,688 rev](https://www.amazon.com/dp/B0846Q5PLY) [4**Wondershade Ultimate Portable Sun Shade Umbrella Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)**Wondershade**$59.63**4.5★8,498 rev](https://www.amazon.com/dp/B005PBMLQK) [5**Sport-Brella Super-Brella UPF 50+ Sun & Rain Canopy Umbrella 8-Foot Beach Sports & Camping Shelter**Sport-Brella**$51.57**4.4★6,454 rev](https://www.amazon.com/dp/B0047ZADSI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with Carry Bag Hook & Cup Holders Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue**PASAMIC**$48.28**41 rev5mo ago](https://www.amazon.com/dp/B0GHM9LKCM) [**Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue**Seazul**$54.99**258 rev5mo ago](https://www.amazon.com/dp/B0GH7GVV46) [**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy**JEAREY**$51.52**195 rev7mo ago](https://www.amazon.com/dp/B0G3T933LH) [**Storm Duds Ultra-Water Resistant Soccer Umbrella - 42 Coverage w/Molded Handle and Wrist Strap - Flexible Wind & Rust Resistant Folds to 15.5 Inches**Storm Duds**$21.85**14 rev1y ago](https://www.amazon.com/dp/B0F4LLQVJK) [**LOTTAFUN 6ft Beach Umbrella - Heavy Duty Wind Resistant UV 50+ Portable Sun Shade with Sand Anchor & Carry Bag Outdoor Folding Umbrella for Beach Pool Patio Garden (Dark Blue) No Tilt The sand needs to exceed the spiral 6inch**LOTTAFUN**$29.98**463 rev1y ago](https://www.amazon.com/dp/B0DT4TFHB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy**JEAREY**$51.52**4.2★**▲ 218%**](https://www.amazon.com/dp/B0G3T933LH) [**PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with Carry Bag Hook & Cup Holders Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue**PASAMIC**$48.28**4.8★**▲ 216%**](https://www.amazon.com/dp/B0GHM9LKCM) [**Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue**Seazul**$54.99**4.4★**▲ 182%**](https://www.amazon.com/dp/B0GH7GVV46) [**SB PREMIERE GRAY 1PK FES**Sport-Brella**$68.70**4.3★**▲ 142%**](https://www.amazon.com/dp/B0DD8QR7RJ) [**SB VERSA BRELLA MIDNIGHT BLUE 1PK FES**Sport-Brella**$26.79**4.2★**▲ 116%**](https://www.amazon.com/dp/B0DD8R3SLF)
**~~View all trending →~~**
## **What buyers say about shade umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Amazing quality”*
**Strength**11%
*“Solidly built”*
**Durability**8%
*“Material feels durable”*
**Advertised Vs Actual Product**7%
*“Exactly what I needed”*
**Ease Of Use**6%
*“Easy to open”*
**Size-Overall**6%
*“Small enough for a bag”*
**Value For Money**6%
*“Money well spent”*
**Weather Proof**5%
*“Works great for rain and sun”*
**Compactness**3%
*“Compact and lightweight”*
**Assembly/Installation**2%
*“Easy to put together”*
### **What buyers complain about **
**Durability**21%
*“Broke in a week”*
**Quality-Overall**11%
*“Poor quality control”*
**Size-Overall**10%
*“Also, the handle is way too short”*
**Strength**6%
*“Flimsy”*
**Ease Of Use**6%
*“Very difficult to close”*
**Weight Heavy**4%
*“Heavier than I expected”*
**Weather Proof**3%
*“.poor wind proof”*
**Advertised Vs Actual Product**3%
*“Not as Advertised”*
**Value For Money**3%
*“Waste of money”*
**Water Resistance**3%
*“I got drenched with rain”*
### **Top return reasons **
**Size-Overall**44%
**Weight Heavy**10%
**Value For Money**5%
**Functionality-Overall**5%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Strength**3%
**Color**2%
**Ease Of Use**2%
**Add-Ons/Attachments**2%
## **Common questions**
- **Is shade umbrella profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 37 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +54.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the shade umbrella niche?**
- 20 brands and 51 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in shade umbrella?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.6%.
- **When does demand for shade umbrella peak?**
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 13.0× the quietest.
- **What does it cost to enter the shade umbrella niche?**
- Listings span $17.51–$68.70; the average listing price is $38.03 (sweet spot $15–$100). The average incumbent carries 12,563 reviews — the moat a new listing must climb.
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