---
title: "Shacket — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/shacket"
last_updated: "2026-08-10T15:17:02.842Z"
locale: en
meta:
description: "Niche score 39/100 · $33K/yr market · 620K searches/yr · $32.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $33K/yr market · 620K searches/yr · $32.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Shacket — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **shacket**
**Skip it**
Soft demand (-58.7% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 2Competition 91Returns 0Price range 90Avg price 95Brand share 72Review moat 35Quality gap 53
**Avg price**
**Incredible****$32.80**
avg listing price — sweet spot $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$11.35–$71.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,037.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$33K**
$33K/yr · 620K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-58.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****17.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, shacket is a $33K/yr Amazon United States market (620K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shacket market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$49K–$66K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#218**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**62%**
Top 20: 89%
**Top-5 click share**
**24%**
Top 20: 53%
**Open market**
**33%**
- Beaully27% - WINDFIT15% - Dokotoo8% - Dqbeng6% - CHICME5% - Zeagoo5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -58.7% search growth over the last 90 days.
200K150KPrime Day '24Spike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 26.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/shacket/trend)
## **Top shacket search terms**
- **flannel jacket women**259K/yr-70.4%0.1% conv. - **plaid jacket women**39K/yr-13.6%0.1% conv. - **womens flannel jacket**102K/yr-63.6%0.2% conv. - **womens shirt jacket**24K/yr-22.6%0.1% conv. - **quilted jackets**24K/yr-58.1%0.0% conv. - **womens canvas jacket**19K/yr-50.4%0.1% conv. - **quilted puffer jacket**43K/yr-78.5%0.0% conv. - **womens plaid jacket**45K/yr-75.4%0.1% conv. - **camping jacket women**6K/yr+71.6%0.1% conv. - **collared jacket women**9K/yr-49.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/shacket/search-terms)
## **Top shacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$9756%$2K9%$3K12%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beaully Womens Flannel Plaid Shacket Long Sleeve Button Down Shirts Jacket Coats with Side Pockets 6017 Khaki L**Beaully**$27.44**4.4★14,248 rev](https://www.amazon.com/dp/B09H4G83H1) [2**WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Beige XL**WINDFIT**$37.51**4.6★2,239 rev](https://www.amazon.com/dp/B0FH9L24S8) [3**AUTOMET Shackets for Women Plaid Flannel Shirts Fall Winter Jackets Cute Tops Trendy Western Cowgirl Outfits Girls Coats Apricot M**AUTOMET**$21.68**4.4★19,220 rev](https://www.amazon.com/dp/B09HC6P2BT) [4**Zeagoo Plaid Shirts for Women Cropped Flannel Jacket Winter Button Fashion Long Sleeve Shacket Shirt Coat**Zeagoo**$29.32**4.5★4,425 rev](https://www.amazon.com/dp/B0CHJK6MP6) [5**WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Light Red M**WINDFIT**$37.15**4.6★2,239 rev](https://www.amazon.com/dp/B0DB4Y2Q29)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SOLY HUX Womens Elegant Jackets Plaid Button Down Blazer Casual Outerwear Business Work Suit Brown Plaid Small**SOLY HUX**$46.53**2 rev8mo ago](https://www.amazon.com/dp/B0FT27XRY9) [**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Beige-Medium)**Dqbeng**$40.94**358 rev10mo ago](https://www.amazon.com/dp/B0FNC6T9LJ) [**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)**Dqbeng**$39.68**358 rev10mo ago](https://www.amazon.com/dp/B0FMRC2XX7) [**WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Beige XL**WINDFIT**$37.51**2,239 rev1y ago](https://www.amazon.com/dp/B0FH9L24S8) [**WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Light Green XS**WINDFIT**$37.91**2,239 rev1y ago](https://www.amazon.com/dp/B0FH9MLCSP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)**Dqbeng**$39.68**4.5★**▲ 310%**](https://www.amazon.com/dp/B0FMRC2XX7) [**SOLY HUX Womens Elegant Jackets Plaid Button Down Blazer Casual Outerwear Business Work Suit Brown Plaid Small**SOLY HUX**$46.53**5.0★**▲ 291%**](https://www.amazon.com/dp/B0FT27XRY9) [**Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Beige-Medium)**Dqbeng**$40.94**4.5★**▲ 277%**](https://www.amazon.com/dp/B0FNC6T9LJ) [**WINDFIT Womens Full Zip Fleece Flannel Jacket Plaid Sherpa Beige XL**WINDFIT**$37.51**4.6★**▲ 228%**](https://www.amazon.com/dp/B0FH9L24S8) [**HOTOUCH Oversized Flannels Coat for Women Casual Boyfriend Plaid Shirts Long Sleeve Lapel Tartan Jackets 2026 Fall Outerwear Grey**HOTOUCH**$18.86**4.5★**▲ 213%**](https://www.amazon.com/dp/B0D4LG9PJC)
**~~View all trending →~~**
## **What buyers say about shacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**18%
*“Warm jacket”*
**Size-Overall**17%
*“it fits a little snug”*
**Quality-Overall**9%
*“This shirt is fantastic quality”*
**Comfort-Overall**8%
*“Very comfortable”*
**Color**7%
*“the colors were beautiful”*
**Soft Feel**5%
*“Soft like a blanket”*
**Shape/Style**4%
*“Cute style”*
**Weight Light**3%
*“Perfect lightweight jacket”*
**Material Quality**3%
*“Very durable material”*
**Pockets/Compartments**2%
*“deep pockets”*
### **What buyers complain about **
**Size-Overall**23%
*“Runs a bit small”*
**Quality-Overall**5%
*“Not as good quality as I expected”*
**Material Quality**5%
*“Material very thin very disappointed cheaply made for the price you pay”*
**Pockets/Compartments**3%
*“No pockets”*
**Lining Quality**3%
*“the Sherman lining is very thin”*
**Sleeve Fit**2%
*“Sleeves too long”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
**Color**2%
*“The color was off for me- I bought the black also”*
**Weight Heavy**2%
*“It's a bit bulky”*
**Hard Feel**2%
*“I thought the material would be softer and cozier, like a typical shacket,”*
### **Top return reasons **
**Size-Overall**50%
**Sleeve Fit**7%
**Material Quality**6%
**Shoulder Fit**5%
**Length**5%
**Chest Fit**4%
**Color**4%
**Shape/Style**2%
**Arm Fit**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is shacket profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 76 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is -58.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the shacket niche?**
- 35 brands and 38 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in shacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 17.0% — above our launch gate.
- **When does demand for shacket peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 26.7× the quietest.
- **What does it cost to enter the shacket niche?**
- Listings span $11.35–$71.85; the average listing price is $32.80 (sweet spot $15–$100). The average incumbent carries 3,038 reviews — the moat a new listing must climb.
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