---
title: "Sexy Robe — $158K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sexy-robe"
last_updated: "2026-08-10T23:54:22.943Z"
locale: en
meta:
description: "Niche score 46/100 · $158K/yr market · 817K searches/yr · $35.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $158K/yr market · 817K searches/yr · $35.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sexy Robe — $158K/yr Amazon US Niche (2026) - Flapen"
---
# **sexy robe**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 33Growth 20Conversion 7Competition 96Returns 18Price range 27Avg price 95Brand share 82Review moat 39Quality gap 53
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$35.71**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,637.98**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$158K**
$158K/yr · 817K searches
**Price range**
**Okay****$6.80–$321.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, sexy robe is a $158K/yr Amazon United States market (817K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Feb. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sexy robe market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$214K–$286K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,230**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**55 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**53%**
Top 20: 82%
**Top-5 click share**
**15%**
Top 20: 38%
**Open market**
**44%**
- Ekouaer19% - Avidlove12% - BABEYOND11% - Aensso7% - AW BRIDAL4% - MissNina3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
23K18KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sexy-robe/trend)
## **Top sexy robe search terms**
- **sexy robe**122K/yr-25.7%0.3% conv. - **lingerie robe**85K/yr-40.4%0.3% conv. - **silk robes for women long**55K/yr+1.6%0.3% conv. - **long silk robes for women**43K/yr+26.5%0.3% conv. - **black silk robe**62K/yr-21.4%1.6% conv. - **silk kimono robes for women**41K/yr+30.7%0.2% conv. - **silk robes for women short**46K/yr+8.7%0.4% conv. - **silk kimono**33K/yr+19.1%0.2% conv. - **womens kimono robe**39K/yr-4.1%0.1% conv. - **silk bathrobe for women**37K/yr+7.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sexy-robe/search-terms)
## **Top sexy robe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$3K3%$5K4%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BABEYOND Kimono Robe Cover up with Box Long Floral Satin Sleepwear Silky Bathrobe Bachelorette Robe**BABEYOND**$39.22**4.6★4,008 rev](https://www.amazon.com/dp/B088QRZ8Z7) [2**Avidlove Women Short Satin Kimono Robe Lingerie Nightgown Sleepwear Silk Bathrobe**Avidlove**$18.58**4.4★734 rev](https://www.amazon.com/dp/B0CCNZPC8Y) [3**Aensso Long Floral Kimono Robe for Women - Lightweight Silky Japanese Satin Bathrobe with Soft Elegant Drape for Bridal Mornings Spa Vacation & Luxury Loungewear**Aensso**$46.47**4.6★3,482 rev](https://www.amazon.com/dp/B0B7763652) [4**Ekouaer Silk Robes for Women Long Sleeve Satin Bathrobe Soft Lightweight Full Length Sleepwear with Pockets Bridesmaid Wedding Party Robes Black L**Ekouaer**$24.65**4.4★616 rev](https://www.amazon.com/dp/B0DHG6XRKW) [5**BABEYOND Kimono Robe Cover up Short Satin Floral Silky Kimono Blouse Loose Bachelorette Party Robe**BABEYOND**$33.96**4.6★839 rev](https://www.amazon.com/dp/B089NJJ351)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HYGLuosie Silk Satin Robe for Women Long Kimono Style Bridal Robe for Bride & Bridesmaid Lightweight Sleepwear Loungewear (M Black)**HYGLuosie**$20.79**7 rev2mo ago](https://www.amazon.com/dp/B0GQRDBGDB) [**ChiaoLezhee Silk Long Robe For Women Satin Lace Trim Bride Wedding Night Bridal Bridesmaid Kimono Robes Lightweight Boudoir Outfits Sexy High Slit Bathrobe Kimonos Brown Large**ChiaoLezhee**$34.72**128 rev1y ago](https://www.amazon.com/dp/B0FHB1LSM7) [**Ekouaer Satin Robes for Women 3/4 Sleeve Silk Bathrobe Soft Light Short Sleepwear Bridesmaid Wedding Party Robes with Pockets**Ekouaer**$15.85**298 rev1y ago](https://www.amazon.com/dp/B0F8NYB171) [**Avidlove Sexy Lingerie for Women Kimono Robe with Floral Lace Teddy Bodysuit 2 Piece Lingerie Set Sexy Nightwear (Brown Medium)**Avidlove**$22.33**304 rev1y ago](https://www.amazon.com/dp/B0DR278DTG) [**Ekouaer Silk Robes for Women Long Sleeve Satin Bathrobe Soft Lightweight Full Length Sleepwear with Pockets Bridesmaid Wedding Party Robes Black L**Ekouaer**$24.65**616 rev1y ago](https://www.amazon.com/dp/B0DHG6XRKW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HYGLuosie Silk Satin Robe for Women Long Kimono Style Bridal Robe for Bride & Bridesmaid Lightweight Sleepwear Loungewear (M Black)**HYGLuosie**$20.79**4.7★**▲ 61%**](https://www.amazon.com/dp/B0GQRDBGDB) [**RSLOVE Women Sexy Lingerie Set 3 Piece Babydoll & Lace Kimono Robe Strap Chemise Sleepwear Mesh Nightgown Black S**RSLOVE**$24.54**4.5★**▲ 57%**](https://www.amazon.com/dp/B0C5Q98Z2M) [**PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L**PrinStory**$16.71**4.7★**▲ 44%**](https://www.amazon.com/dp/B0DC99ZTY7) [**AW BRIDAL Black Silk Robes for Women and Ladies Knee Length Satin Bathrobe with Pockets Short Bridesmaid Robes for Wedding Sexy Dressing Gown for Bridal Party S**AW BRIDAL**$18.30**4.5★**▲ 26%**](https://www.amazon.com/dp/B07546N5L2) [**Ekouaer Silk Robes for Women Long Sleeve Satin Bathrobe Soft Lightweight Full Length Sleepwear with Pockets Bridesmaid Wedding Party Robes Black L**Ekouaer**$24.65**4.4★**▲ 23%**](https://www.amazon.com/dp/B0DHG6XRKW)
**~~View all trending →~~**
## **What buyers say about sexy robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**16%
*“silky soft”*
**Comfort-Overall**14%
*“Very comfortable”*
**Quality-Overall**13%
*“It's good quality and fit comfortably”*
**Size-Overall**11%
*“Fit as recommended”*
**Color**6%
*“The color is pretty”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Value For Money**5%
*“Great price”*
**Material Quality**5%
*“Material is soft”*
**Weight Light**3%
*“Its a good, light weight robe, perfect for summer”*
**Shape/Style**1%
*“Its elegant, silky, and feels high quality”*
### **What buyers complain about **
**Size-Overall**19%
*“Doesn't fit well”*
**Quality-Overall**9%
*“Super cheap terrible quality”*
**Sleeve Fit**5%
*“Sleeves are too long and big”*
**Material Quality**4%
*“Cheap material”*
**Value For Money**4%
*“it looks so expensive”*
**Thickness**4%
*“Its thin,”*
**Color**3%
*“the black color already looks a little faded before washing”*
**Strap/String Quality**3%
*“comes with a g-string thats not as flattering”*
**Pockets/Compartments**3%
*“NO POCKETS”*
**Smell**3%
*“Smells like plastic even after wash and dry”*
### **Top return reasons **
**Size-Overall**36%
**Length**13%
**Material Quality**9%
**Sleeve Fit**5%
**Color**4%
**Thin**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Arm Fit**3%
## **Common questions**
- **Is sexy robe profitable to sell on Amazon United States?**
- The niche generates $158K/yr across 163 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the sexy robe niche?**
- 55 brands and 62 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in sexy robe?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Sleeve Fit. The return rate is 6.9% — above our launch gate.
- **When does demand for sexy robe peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the sexy robe niche?**
- Listings span $6.80–$321.65; the average listing price is $35.71 (sweet spot $15–$100). The average incumbent carries 2,638 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)