---
title: "Sequin Jacket — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sequin-jacket"
last_updated: "2026-08-10T15:16:39.137Z"
locale: en
meta:
description: "Niche score 50/100 · $122K/yr market · 894K searches/yr · $36.91 avg price. High returns (13.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $122K/yr market · 894K searches/yr · $36.91 avg price. High returns (13.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sequin Jacket — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **sequin jacket**
**Worth a look**
Shows a fragmented shelf (top 5 take 14% of clicks), but high returns (13.5%) keeps it on the watch list.
Market size 28Growth 4Conversion 5Competition 97Returns 0Price range 88Avg price 95Brand share 95Review moat 74Quality gap 80
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$36.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.11–$85.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****541.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$122K**
$122K/yr · 894K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-42.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****13.5%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, sequin jacket is a $122K/yr Amazon United States market (894K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sequin jacket market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$111K–$148K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#5,188**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **87%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**58 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**40%**
Top 20: 77%
**Top-5 click share**
**14%**
Top 20: 36%
**Open market**
**56%**
- KANCY KOLE12% - SHINEVAN9% - HIGAKI7% - Yutuwomsfushi6% - Anna-Kaci6% - Allegra K4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sequin-jacket/trend)
## **Top sequin jacket search terms**
- **sequin jacket**138K/yr-38.3%0.2% conv. - **sequin jackets for women**152K/yr-56.7%0.3% conv. - **black sequin jacket**61K/yr+13.9%0.4% conv. - **rhinestone jacket**44K/yr-30.8%0.2% conv. - **sequin blazer for women**79K/yr-59.0%0.1% conv. - **sequin blazer**62K/yr-40.2%0.2% conv. - **sequin cardigan**41K/yr-24.0%0.0% conv. - **red sequin jacket**32K/yr-42.1%0.1% conv. - **sparkly jackets for women**33K/yr-42.4%0.2% conv. - **sparkly jacket**26K/yr-24.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sequin-jacket/search-terms)
## **Top sequin jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHINEVAN Zip Up Sequin Bomber Jacket Lightweight Coat Daily Party Royal Blue Small**SHINEVAN**$42.34**4.5★139 rev](https://www.amazon.com/dp/B08V25ZWHX) [2**KANCY KOLE Womens Plus Size Sequin Jacket Long Sleeve Sparkly Blazer Coat Open Front Loose Outwear with Pockets Black XXL**KANCY KOLE**$48.05**4.1★890 rev](https://www.amazon.com/dp/B0B854MCS8) [3**SweatyRocks Womens Sequin Jackets 2025 Fall Glitter Shiny Party Sparkly Bomber Jacket Bronze S**SweatyRocks**$42.24**3.6★6 rev](https://www.amazon.com/dp/B0FLX4DJGG) [4**KANCY KOLE Women Sparkle Sequin Blazer Jackets Long Sleeve Glitter Open Front Shiny Dressy Jacket with Pockets Black L**KANCY KOLE**$47.50**4.1★890 rev](https://www.amazon.com/dp/B0B855JLSP) [5**itnpbwus Sparkly Jacket for Women Long Sleeve Open Front Zipper Shiny Party Sequin Tops Black S**itnpbwus**$36.45**4.4★51 rev](https://www.amazon.com/dp/B0DBLPRRN7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SweatyRocks Womens Sequin Jackets 2025 Fall Glitter Shiny Party Sparkly Bomber Jacket Bronze S**SweatyRocks**$42.24**6 rev9mo ago](https://www.amazon.com/dp/B0FLX4DJGG) [**SHENHE Womens Metallic Bomber Jacket Lightweight Zip Up Long Sleeve Fashion Jacket Outwear Champagne Medium**SHENHE**$32.13**54 rev1y ago](https://www.amazon.com/dp/B0F99CQ144) [**Kelyaa Womens Sequin Suit Jacket Open Front One Button Long Sleeve Blazers Party Sparkly Cardigan Coat with Pockets Purple**Kelyaa**$55.69**113 rev1y ago](https://www.amazon.com/dp/B0DR53NH4R) [**AGCOAH Sparkly Jackets for Women Purple Sequin Jacket Tinsel Jacket Cardigan Sweatshirt Party Purple-XXL**AGCOAH**$28.22**25 rev1y ago](https://www.amazon.com/dp/B0DN971GDD) [**HIGAKI Womens Sequin Jackets Long Sleeves Single Button Casual Sparkly Coat with Pocket (Z3830BK L)**HIGAKI**$32.96**79 rev1y ago](https://www.amazon.com/dp/B0DHP2VLVZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HIGAKI Womens Sequin Jackets Long Sleeves Single Button Casual Sparkly Coat with Pocket (Z3830PK XL)**HIGAKI**$29.40**3.6★**▲ 76%**](https://www.amazon.com/dp/B0DHNV8L17) [**Yutuwomsfushi Womens Sequin Bomber Jackets Mardi Gras Jacket Sparkly Outfit Sequined jacket Glitter Blazer Party Christmas Brilliant Color Medium**Yutuwomsfushi**$37.56**4.6★**▲ 76%**](https://www.amazon.com/dp/B0C5LM33S8) [**itnpbwus Sparkly Jacket for Women Long Sleeve Open Front Zipper Shiny Party Sequin Tops Black S**itnpbwus**$36.45**4.4★**▲ 70%**](https://www.amazon.com/dp/B0DBLPRRN7) [**Yutuwomsfushi Womens Long Sleeve Sequin Open Front Zipper Jacket with Ribbed Cuffs Sequin Bomber Jackets for Women Christmas (Purple Small)**Yutuwomsfushi**$36.74**4.6★**▲ 49%**](https://www.amazon.com/dp/B0BBPFMLYQ) [**SHINEVAN Zip Up Sequin Bomber Jacket Lightweight Coat Daily Party Royal Blue X-Large**SHINEVAN**$42.49**4.5★**▲ 48%**](https://www.amazon.com/dp/B08V22VBFB)
**~~View all trending →~~**
## **What buyers say about sequin jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“Fits as expected”*
**Quality-Overall**14%
*“Good quality”*
**Shape/Style**9%
*“Great quality and unique styling details”*
**Color**7%
*“Color portrayed was accurate”*
**Value For Money**7%
*“Good price”*
**Comfort-Overall**6%
*“super comfortable”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Weight Light**5%
*“Very nice for lightweight cover up”*
**Soft Feel**3%
*“Soft and pretty cover up”*
**Brightness/Shine/Glow**2%
*“Sparkly and pretty”*
### **What buyers complain about **
**Size-Overall**17%
*“I even couldve handled a large the sleeves were very short”*
**Quality-Overall**7%
*“it just makes it seem lower quality”*
**Material Quality**6%
*“I dont like the material”*
**Color**5%
*“the color is not at all what it seemed in the picture”*
**Durability**4%
*“snagging 1st time you wear it”*
**Advertised Vs Actual Product**3%
*“Doesnt look like the picture”*
**Brightness/Shine/Glow**3%
*“I thought they would sparkle more”*
**Sleeve Fit**2%
*“I even couldve handled a large the sleeves were very short”*
**Warmth**2%
*“Its not going to keep you warm”*
**Strength**2%
*“It feels a bit fragile”*
### **Top return reasons **
**Size-Overall**39%
**Color**9%
**Material Quality**6%
**Length**5%
**Advertised Vs Actual Product**5%
**Sleeve Fit**4%
**Thin**4%
**Quality-Overall**4%
**Shape/Style**3%
**Shoulder Fit**3%
## **Common questions**
- **Is sequin jacket profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 157 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the sequin jacket niche?**
- 58 brands and 65 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in sequin jacket?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 13.5% — above our launch gate.
- **When does demand for sequin jacket peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- **What does it cost to enter the sequin jacket niche?**
- Listings span $8.11–$85.47; the average listing price is $36.91 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.
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