---
title: "September Birthstone Earrings — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/september-birthstone-earrings"
last_updated: "2026-08-10T21:43:01.708Z"
locale: en
meta:
description: "Niche score 50/100 · $97K/yr market · 134K searches/yr. Prices mostly outside the sweet spot ($6.69–$843.29) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $97K/yr market · 134K searches/yr. Prices mostly outside the sweet spot ($6.69–$843.29) keeps it on the watch list. Data updated Jul 2026."
"og:title": "September Birthstone Earrings — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **september birthstone earrings**
**Worth a look**
Shows a sweet-spot price point ($52.06 avg), but prices mostly outside the sweet spot ($6.69–$843.29) keeps it on the watch list.
Market size 24Growth 32Conversion 18Competition 85Returns 31Price range 10Avg price 92Brand share 83Review moat 73Quality gap 68
**Avg price**
**Great****$52.06**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****585.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$97K**
$97K/yr · 134K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$6.69–$843.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, september birthstone earrings is a $97K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **september birthstone earrings market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$104K–$130K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#4,877**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**52%**
Top 20: 89%
**Top-5 click share**
**30%**
Top 20: 68%
**Open market**
**42%**
- DECADENCE17% - Poxtex15% - GLOQUAT8% - CYW7% - Bestyle6% - Just Being Cute6%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +5.6% search growth over the last 90 days.
4K3KHoliday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/september-birthstone-earrings/trend)
## **Top september birthstone earrings search terms**
- **sapphire stud earrings**20K/yr+33.2%0.8% conv. - **saphire earrings silver**10K/yr+1.4%0.7% conv. - **saphire earrings gold**10K/yr+47.9%0.6% conv. - **september birthstone earrings**16K/yr+11.1%0.4% conv. - **sapphire drop earrings**7K/yr+24.4%0.2% conv. - **blue sapphire stud earrings**7K/yr-3.0%0.9% conv. - **blue sapphire earrings for women**7K/yr+4.2%0.4% conv. - **sapphire hoop earrings**8K/yr-6.8%0.6% conv. - **saphire stud earrings for women**10K/yr-14.3%0.9% conv. - **sapphire stud earrings for women**8K/yr-13.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/september-birthstone-earrings/search-terms)
## **Top september birthstone earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gold Blue Earrings for Women Royal Blue September Birthstone Jewerly Set Stud Jacket Earring Stack September Birthday Gifts for Women**Poxtex**$13.34**4.3★68 rev](https://www.amazon.com/dp/B0D7QJNGWB) [2**Silver Blue Earrings for Women Royal Blue September Birthstone Created Sapphire Jewerly Set Huggie Hoop Jacket Earring Stack for Multiple Piercing Trendy Jewelry Gifts**Poxtex**$13.24**4.3★28 rev](https://www.amazon.com/dp/B0DHXWT7HT) [3**14K Solid Yellow Gold 4mm Round Natural Blue Sapphire September Birthstone Stud Earrings For Women**DECADENCE**$112.55**4.3★33 rev](https://www.amazon.com/dp/B08LK3HS93) [4**6.5mm Blue Sapphire Small Gold Stud Earrings Women Hypoallergenic Sterling Silver September Birthstone Earrings**CYW**$125.61**4.3★4 rev](https://www.amazon.com/dp/B0GTV2WZ76) [5**GLOQUAT Gold Blue Sapphire Hoop Earrings 14K Gold Plated Sapphire Earrings for Women Vintage Baguette Cubic Zirconia Hoop Earring Fashion Round Circle Hoops Blue Jewelry for Women 25mm**GLOQUAT**$13.32**4.5★1,857 rev](https://www.amazon.com/dp/B0CD7DSRMK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6.5mm Blue Sapphire Small Gold Stud Earrings Women Hypoallergenic Sterling Silver September Birthstone Earrings**CYW**$125.61**4 rev3mo ago](https://www.amazon.com/dp/B0GTV2WZ76) [**6.5mm Blue Sapphire Small Stud Earrings Women Hypoallergenic Sterling Silver Round Earrings**CYW**$122.27**2 rev3mo ago](https://www.amazon.com/dp/B0GTV41KN3) [**ININY Certified Lab Grown Blue Sapphire Flat Back Stud Earrings September**ININY**$98.79**59 rev8mo ago](https://www.amazon.com/dp/B0FWB896H6) [**Justbeingcute Sapphire Earrings Stud 14K Gold Stud Earrings for Women 4mm September Birthstone Studs 0.3ct Navy Blue Gemstone Anniversary/Mothers Day/Birthday Jewelry Gifts for Mom/Wife/Grandma**Just Being Cute**$18.89**19 rev1y ago](https://www.amazon.com/dp/B0FFMQJF2C) [**Justbeingcute Sapphire Earrings Blue September Birthstone Stud 5mm Stud Earrings for Women Gold 0.5ct Navy Gemstone Sterling Silver Jewelry for Birthday/Christmas/Party/Anniversary/Wedding**Just Being Cute**$23.86**19 rev1y ago](https://www.amazon.com/dp/B0FFMV11D1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**6.5mm Blue Sapphire Small Gold Stud Earrings Women Hypoallergenic Sterling Silver September Birthstone Earrings**CYW**$125.61**4.3★**▲ 163%**](https://www.amazon.com/dp/B0GTV2WZ76) [**Zircon Flat Back Screw Hypoallergenic Surgical Steel Stud Earrings - Gem Blue 0.8ct - 6mm**Cora Rogers**$29.62**4.4★**▲ 151%**](https://www.amazon.com/dp/B0F1F8XC4H) [**18K White Gold Plated Silver Earrings With 8 Carat Total Weight Lab Grown Sapphire (Blue Color Pear Shape VS Clarity) Earrings For Women Gift For Her Jewelry For Women Comes With Gift Box**EcoGems LAB GROWN EXPERTS**$98.72**4.6★**▲ 150%**](https://www.amazon.com/dp/B0F9YZWV9X) [**6.5mm Blue Sapphire Small Stud Earrings Women Hypoallergenic Sterling Silver Round Earrings**CYW**$122.27**3.5★**▲ 144%**](https://www.amazon.com/dp/B0GTV41KN3) [**Justbeingcute Sapphire Earrings Blue September Birthstone Stud 5mm Stud Earrings for Women Gold 0.5ct Navy Gemstone Sterling Silver Jewelry for Birthday/Christmas/Party/Anniversary/Wedding**Just Being Cute**$23.86**4.0★**▲ 142%**](https://www.amazon.com/dp/B0FFMV11D1)
**~~View all trending →~~**
## **What buyers say about september birthstone earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“Beautiful blue color”*
**Value For Money**11%
*“Great Value”*
**Quality-Overall**10%
*“good quality earrings”*
**Size-Overall**8%
*“Fits and looks perfect, great”*
**Comfort-Overall**7%
*“Beautiful & Comfortable”*
**Precious Gemstone**6%
*“The encircling diamonds add elegance to the setting”*
**Weight Light**4%
*“Beautiful and lightweight”*
**Brightness/Shine/Glow**4%
*“shines so brightly”*
**Design-Overall**4%
*“It feels elegant”*
**Shape/Style**3%
*“Elegant Look”*
### **What buyers complain about **
**Size-Overall**21%
*“Actually larger than expected”*
**Quality-Overall**7%
*“Low quality”*
**Durability**6%
*“Break easily”*
**Color**5%
*“black is not a color offered”*
**Allergies**3%
*“being prone to allergies”*
**Value For Money**2%
*“They look expensive”*
**Ease Of Use**2%
*“it was hard to figure out”*
**Thickness**2%
*“The posts I feel are slightly thicker than I prefer”*
**Fastener Quality**2%
*“The only criticism I have is that the clasp is hard to detach when removing them”*
**Advertised Vs Actual Product**2%
*“photos just dont do them justice”*
### **Top return reasons **
**Size-Overall**59%
**Color**11%
**Advertised Vs Actual Product**7%
**Quality-Overall**4%
**Metal Authenticity**3%
**Defective Material/Parts**3%
**Fastener Quality**2%
**Functionality-Overall**2%
**Wrong Dimensions**2%
**Weight Heavy**1%
## **Common questions**
- **Is september birthstone earrings profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 65 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the september birthstone earrings niche?**
- 35 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in september birthstone earrings?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.5%.
- **What does it cost to enter the september birthstone earrings niche?**
- Listings span $6.69–$843.29; the average listing price is $52.06 (sweet spot $15–$100). The average incumbent carries 586 reviews — the moat a new listing must climb.
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