---
title: "Security Shirt — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/security-shirt"
last_updated: "2026-08-10T20:31:01.102Z"
locale: en
meta:
description: "Niche score 52/100 · $119K/yr market · 479K searches/yr · $20.36 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $119K/yr market · 479K searches/yr · $20.36 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Security Shirt — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **security shirt**
**Worth a look**
Shows a sweet-spot price point ($20.36 avg), but weak search conversion (1.2%) keeps it on the watch list.
Market size 28Growth 59Conversion 15Competition 78Returns 30Price range 83Avg price 88Brand share 64Review moat 57Quality gap 45
**Avg price**
**Great****$20.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.82–$57.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+34.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,222.07**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$119K**
$119K/yr · 479K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, security shirt is a $119K/yr Amazon United States market (479K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **security shirt market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$163K–$204K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#4,160**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 78%
**Open market**
**24%**
- First Class16% - Promotion & Beyond14% - Propper14% - NYC FACTORY13% - ViewBrite Safety10% - TCCFCCT9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.5% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Oct · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/security-shirt/trend)
## **Top security shirt search terms**
- **security shirts for men**151K/yr+26.0%0.9% conv. - **security shirt**114K/yr+72.8%1.0% conv. - **security shirts**31K/yr+24.2%0.9% conv. - **security polo shirts for men**23K/yr+21.0%0.6% conv. - **security t shirt**20K/yr+39.9%1.5% conv. - **black security shirt**15K/yr+60.3%0.9% conv. - **security polo**12K/yr+51.1%0.6% conv. - **security shirts for women**12K/yr+50.3%0.5% conv. - **security uniform**13K/yr-7.3%0.1% conv. - **security uniforms for men**15K/yr-20.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/security-shirt/search-terms)
## **Top security shirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mens Security Tee Front & Back (BB Black/White XL)**NYC FACTORY**$14.60**4.6★2,626 rev](https://www.amazon.com/dp/B07H4SND1S) [2**TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Black XL**TCCFCCT**$10.63**4.4★95 rev](https://www.amazon.com/dp/B0DCBQ9ZQD) [3**Security Shirt | Printed Security on Front/Back | Security Guard T-Shirt 2 Sided Print | Event Staff Safety Guard Tee (US Alpha X-Large Regular Regular Black)**ViewBrite Safety**$14.11**4.6★98 rev](https://www.amazon.com/dp/B0CVBKJ4T6) [4**Pranboo Security Polo Shirts Security Work Polo Shirts. Security site Shirts Doorman and Guard Polo Shirt Black L**Pranboo**$19.74**4.6★14 rev](https://www.amazon.com/dp/B0FS1JS2JV) [5**Promotion & Beyond Security with US Flag Unisex T-Shirt L Black**Promotion & Beyond**$18.93**4.5★1,639 rev](https://www.amazon.com/dp/B07HY82775)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pranboo Security Polo Shirts Security Work Polo Shirts. Security site Shirts Doorman and Guard Polo Shirt Black L**Pranboo**$19.74**14 rev10mo ago](https://www.amazon.com/dp/B0FS1JS2JV) [**TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Black XL**TCCFCCT**$10.63**95 rev1y ago](https://www.amazon.com/dp/B0DCBQ9ZQD) [**Uno Mejor Security Shirts for Men Safety Work Shirt for Security Guard Front Back Print T Shirts for Men Supermarket School ABDX-Black XL**Uno Mejor**$12.17**90 rev1y ago](https://www.amazon.com/dp/B0DCB6MR1Q) [**Uno Mejor Security T Shirts for Men Safety Work Shirt for Security Guard Front Back Print T Shirts for Men Supermarket School ABDX-Black L**Uno Mejor**$11.48**90 rev1y ago](https://www.amazon.com/dp/B0DCBPXD43) [**Uno Mejor Security Shirts for Men Safety Work Shirt for Security Guard Front Back Print T Shirts for Men Supermarket School ABDX-Yellow XL**Uno Mejor**$11.36**90 rev1y ago](https://www.amazon.com/dp/B0DCB7M5CG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Uno Mejor Security Shirts for Men Safety Work Shirt for Security Guard Front Back Print T Shirts for Men Supermarket School ABDX-Black XL**Uno Mejor**$12.17**4.4★**▲ 35%**](https://www.amazon.com/dp/B0DCB6MR1Q) [**Uno Mejor Security Shirts for Men Safety Work Shirt for Security Guard Front Back Print T Shirts for Men Supermarket School ABDX-Yellow XL**Uno Mejor**$11.36**4.4★**▲ 34%**](https://www.amazon.com/dp/B0DCB7M5CG) [**Security Shirt | Printed Security on Front/Back | Security Guard T-Shirt 2 Sided Print | Event Staff Safety Guard Tee (US Alpha X-Large Regular Regular Black)**ViewBrite Safety**$14.11**4.6★**▲ 33%**](https://www.amazon.com/dp/B0CVBKJ4T6) [**Pranboo Security Polo Shirts Security Work Polo Shirts. Security site Shirts Doorman and Guard Polo Shirt Black L**Pranboo**$19.74**4.6★**▲ 32%**](https://www.amazon.com/dp/B0FS1JS2JV) [**Propper mens F5855 Security Uniform Polo Shirt Black XX-Large US**Propper**$31.33**4.6★**▲ 28%**](https://www.amazon.com/dp/B08GQZBXYH)
**~~View all trending →~~**
## **What buyers say about security shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Fits good”*
**Quality-Overall**25%
*“This shirt is great quality”*
**Value For Money**6%
*“Great value”*
**Material Quality**6%
*“Quality good, material thick and comfortable”*
**Advertised Vs Actual Product**4%
*“Got the job done”*
**Comfort-Overall**3%
*“Did I mention its comfortable”*
**Durability**3%
*“Hat was nice and durable”*
**Shape/Style**3%
*“Elegant, very nice”*
**Weight Light**3%
*“Lightweight and breathable”*
**Breathability**3%
*“Lightweight and breathable”*
### **What buyers complain about **
**Size-Overall**38%
*“received a medium”*
**Quality-Overall**21%
*“Poor quality control”*
**Wrinkles**8%
*“Arrived very wrinkled and very thin”*
**Sweat Resistance**4%
*“I just wish the sweat band was better”*
**Strength**4%
*“Not sturdy for even one use”*
**Durability**3%
*“They do run a little longer”*
**Machine Wash Suitability**2%
*“After you wash a few times they lose their shape”*
### **Top return reasons **
**Size-Overall**51%
**Material Quality**9%
**Chest Fit**6%
**Length**6%
**Thin**4%
**Sleeve Fit**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**3%
**Shoulder Fit**2%
**Waist Fit**2%
## **Common questions**
- **Is security shirt profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 43 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +34.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the security shirt niche?**
- 15 brands and 22 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in security shirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Wrinkles. The return rate is 4.6%.
- **When does demand for security shirt peak?**
- Demand peaks in Jun–Oct; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the security shirt niche?**
- Listings span $7.82–$57.37; the average listing price is $20.36 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.
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