---
title: "Security Hoodie — $25K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/security-hoodie"
last_updated: "2026-08-11T03:19:03.029Z"
locale: en
meta:
description: "Niche score 44/100 · $25K/yr market · 78K searches/yr · $44.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $25K/yr market · 78K searches/yr · $44.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Security Hoodie — $25K/yr Amazon US Niche (2026) - Flapen"
---
# **security hoodie**
**Skip it**
Soft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 9Competition 90Returns 49Price range 37Avg price 95Brand share 90Review moat 68Quality gap 52
**Avg price**
**Incredible****$44.52**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****792.37**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$9.69–$240.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$25K**
$25K/yr · 78K searches
**Growth**
**Bad****-51.6%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, security hoodie is a $25K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **security hoodie market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$33K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#21,746**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **67%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**43 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**45%**
Top 20: 87%
**Top-5 click share**
**25%**
Top 20: 61%
**Open market**
**49%**
- RYNO GEAR12% - NBT Clothing11% - 13Fifty7% - Gs-eagle7% - Rothco7% - The Goozler6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -51.6% search growth over the last 90 days.
4K3KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/security-hoodie/trend)
## **Top security hoodie search terms**
- **security hoodie**29K/yr-45.2%0.7% conv. - **security hoodies for men**22K/yr-61.4%0.4% conv. - **security sweater**10K/yr-47.9%0.7% conv. - **security sweater for men**8K/yr-42.8%0.3% conv. - **security sweatshirt**9K/yr-60.6%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/security-hoodie/search-terms)
## **Top security hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4904%$9806%$1K8%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**13Fifty 13FA Security Utility Hoodie - USA Patriotic Apparel - 100% Polyester for Odor Free Moisture-Wicking Quick Dry Comfort.**13Fifty**$71.04**3.8★5 rev](https://www.amazon.com/dp/B0DNRSKR9D) [2**NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black XXX-Large Abrasion Resistant 3-Layer All-Season Riding Hoodie**NBT Clothing**$240.32**4.2★30 rev](https://www.amazon.com/dp/B0F9GGS535) [3**Rothco Security Conceal-Ops Hoodie - Black (US Alpha X-Large Regular Regular Black)**Rothco**$44.87**4.6★786 rev](https://www.amazon.com/dp/B01N5US8N3) [4**RYNO GEAR SECURITY ZIPPERED HOODIE SWEATER 4XL (GOLD ID)**RYNO GEAR**$30.13**4.4★418 rev](https://www.amazon.com/dp/B0BMW8NND6) [5**NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black Small Abrasion Resistant 3-Layer All-Season Riding Hoodie**NBT Clothing**$224.78**4.2★30 rev](https://www.amazon.com/dp/B0F9GPQP1T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NE Security Crewneck Sweatshirt Long Sleeve Unisex Premium Cotton Blend for Security Guards (US Alpha Large Regular Regular Black)**NE Beauty**$19.63**1 rev3mo ago](https://www.amazon.com/dp/B0GY1LGNVM) [**NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black XXX-Large Abrasion Resistant 3-Layer All-Season Riding Hoodie**NBT Clothing**$240.32**30 rev11mo ago](https://www.amazon.com/dp/B0F9GGS535) [**NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black Small Abrasion Resistant 3-Layer All-Season Riding Hoodie**NBT Clothing**$224.78**30 rev1y ago](https://www.amazon.com/dp/B0F9GPQP1T) [**Mens Long Sleeve Security T-Shirt (BB Chest & Security Sleeve Black/White M)**NYC FACTORY**$15.96**16 rev1y ago](https://www.amazon.com/dp/B0DTMGMNWB) [**13FA SECURITY Reflective Utility Hoodie - High Visibility Safety Apparel - 100% Polyester for Odor Free Quick Dry Comfort.**13FA**$80.12**4 rev1y ago](https://www.amazon.com/dp/B0DQVR3YTY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NE Security Crewneck Sweatshirt Long Sleeve Unisex Premium Cotton Blend for Security Guards (US Alpha Large Regular Regular Black)**NE Beauty**$19.63**5.0★**▲ 206%**](https://www.amazon.com/dp/B0GY1LGNVM) [**NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black XXX-Large Abrasion Resistant 3-Layer All-Season Riding Hoodie**NBT Clothing**$240.32**4.2★**▲ 204%**](https://www.amazon.com/dp/B0F9GGS535) [**NBT Clothing Body Guard Hoodie 2.0 Mens CE AA Aramid Protective Pullover with Removable Armor Black Small Abrasion Resistant 3-Layer All-Season Riding Hoodie**NBT Clothing**$224.78**4.2★**▲ 195%**](https://www.amazon.com/dp/B0F9GPQP1T) [**RYNO GEAR SECURITY ZIPPERED HOODIE SWEATER 4XL (GOLD ID)**RYNO GEAR**$30.13**4.4★**▲ 151%**](https://www.amazon.com/dp/B0BMW8NND6) [**TICONN High Visibility Safety Sweatshirt Hoodie Reflective Hi-Vis ANSI Class 3 Fleece Zippered Hooded Jacket with Black Bottom for men and women (Yellow&Black XL)**TICONN**$28.66**4.6★**▲ 149%**](https://www.amazon.com/dp/B0CGZYS3LN)
**~~View all trending →~~**
## **What buyers say about security hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“No Complaints”*
**Size-Overall**12%
*“Fits great”*
**Warmth**9%
*“nice/warm”*
**Pockets/Compartments**7%
*“plenty of pocket room”*
**Comfort-Overall**6%
*“It is comfortable”*
**Value For Money**6%
*“Great buy for the money”*
**Material Quality**6%
*“The material is nice comfy and warm”*
**Gifting Purpose**3%
*“Gift”*
**Safety Standards**3%
*“Cool safety hoodie”*
**Durability**2%
*“Durable, lightweight, and perfect for construction, roadside, or night work”*
### **What buyers complain about **
**Size-Overall**30%
*“Very baggy”*
**Quality-Overall**8%
*“Cheap and lasts”*
**Durability**8%
*“Coming apart”*
**Machine Wash Suitability**5%
*“it does get the little fuzzy balls after you wash it a few times”*
**Pockets/Compartments**4%
*“no inner pockets”*
**Reflectiveness**3%
*“I also feel like the reflective strip is failing—it no longer reflects light at night”*
**Value For Money**3%
*“too too expensive for what the jacket really is”*
**Material Quality**3%
*“The materials are quite cheap; I have used mine for 4 months and I have torn stitching, torn fabric, and the plastic window has completely disintegrated”*
**Weight Light**2%
*“Second one didnt feel as heavy weight”*
**Smell**2%
*“the incense type of smell those store have”*
### **Top return reasons **
**Size-Overall**72%
**Advertised Vs Actual Product**3%
**Material Quality**3%
**Value For Money**2%
**Length**2%
**Waist Fit**2%
**Sleeve Fit**2%
**Chest Fit**2%
**Color**1%
**Shoulder Fit**1%
## **Common questions**
- **Is security hoodie profitable to sell on Amazon United States?**
- The niche generates $25K/yr across 81 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -51.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the security hoodie niche?**
- 43 brands and 63 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in security hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.1%.
- **When does demand for security hoodie peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the security hoodie niche?**
- Listings span $9.69–$240.32; the average listing price is $44.52 (sweet spot $15–$100). The average incumbent carries 792 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)