---
title: "Security Guard Costume — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/security-guard-costume"
last_updated: "2026-08-10T17:48:05.724Z"
locale: en
meta:
description: "Niche score 49/100 · $90K/yr market · 116K searches/yr · $18.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $90K/yr market · 116K searches/yr · $18.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Security Guard Costume — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **security guard costume**
**Skip it**
Soft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 14Conversion 52Competition 75Returns 26Price range 84Avg price 83Brand share 81Review moat 80Quality gap 43
**Price range**
**Great****$7.79–$58.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****399.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$90K**
$90K/yr · 116K searches
**Growth**
**Bad****-22.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, security guard costume is a $90K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **security guard costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$55K–$73K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#4,215**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **95%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**54%**
Top 20: 93%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**41%**
- Promotion & Beyond15% - TCCFCCT15% - A-SAFETY12% - Tahonuss7% - HATAUNKI5% - Falari5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 17.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/security-guard-costume/trend)
## **Top security guard costume search terms**
- **security costume**32K/yr-9.4%2.9% conv. - **security guard costume**40K/yr-34.7%2.3% conv. - **security outfit**9K/yr+0.8%1.0% conv. - **security costume for kids**5K/yr-24.4%0.8% conv. - **security guard costume kids**4K/yr-41.9%1.0% conv. - **security costume men**4K/yr+64.7%2.6% conv. - **body guard costume**5K/yr-36.1%1.2% conv. - **security costume accessories**4K/yr-27.3%4.7% conv. - **security costume adult**9K/yr-70.2%5.8% conv. - **security guard costume men**4K/yr-51.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/security-guard-costume/search-terms)
## **Top security guard costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**A-SAFETY Black Security Vests**A-SAFETY**$19.82**4.6★359 rev](https://www.amazon.com/dp/B0CT63799C) [2**Promotion & Beyond Security Guard Event Staff Double-Sided Unisex T-Shirt (Big Logo) | Small Black**Promotion & Beyond**$12.82**4.2★23 rev](https://www.amazon.com/dp/B09NB46HVZ) [3**TCCFCCT Security Vest for Security Guard 9 Pockets High Visibility Reflective Safety Vest for Men Women Durable Hi Vis Vest with Reinforced Sewing Meets ANSI/ISEA (G100S-Black L)**TCCFCCT**$16.99**4.5★650 rev](https://www.amazon.com/dp/B0CHFMYCC3) [4**5pcs Agent Costume Set Secret Security Service Outfit Accessory Kit Includes Adjustable Hat Pretied Zipper Tie Black Sunglasses Earpiece and ID Card for Teens Adults Cosplay Game Halloween Party Gear**Tahonuss**$18.61**4.2★51 rev](https://www.amazon.com/dp/B0CLL42ZC4) [5**TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Black XL**TCCFCCT**$10.63**4.4★95 rev](https://www.amazon.com/dp/B0DCBQ9ZQD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ERDOGLY Security Hats Security Guard Costume Accessories Include Agent Hat Baseball Cap with Police Officer Badge Secret Service Earpiece and Black Sunglasses 3D Embroidered Cop Hat for Men Women**ERDOGLY**$19.68**70 rev6mo ago](https://www.amazon.com/dp/B0GFHBGJWZ) [**EaciTown Agent Costume Halloween Security Service Outfit Accessory Secret Spy Costume Props Hat Sunglasses ID card Fake Earpiece Set of 4**EaciTown**$15.15**6 rev1y ago](https://www.amazon.com/dp/B0FGNT82DP) [**Security Guard Costume Include Security Hat Earpiece and Glasses Secret Service Agent Spy Accessories for Halloween Cosplay**FHAEIOS**$11.21**7 rev1y ago](https://www.amazon.com/dp/B0FCCYZQD4) [**TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Blue XL**TCCFCCT**$9.96**95 rev1y ago](https://www.amazon.com/dp/B0DYMR9QB1) [**AK A-KSAFETY Black Security Vest - High Visibility & Reflective Safety Vest for Security Guards Construction & Work - Size L**AK A-KSAFETY**$16.64**100 rev1y ago](https://www.amazon.com/dp/B0DMNXVFX4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Southern Sisters Security Event Safety Guard Black Back and Front Printing Tall Sizes Unisex T Shirt Med**Southern Sisters**$7.82**4.6★**▲ 245%**](https://www.amazon.com/dp/B0CY3PJSDL) [**TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Blue XL**TCCFCCT**$9.96**4.4★**▲ 244%**](https://www.amazon.com/dp/B0DYMR9QB1) [**ERDOGLY Security Hats Security Guard Costume Accessories Include Agent Hat Baseball Cap with Police Officer Badge Secret Service Earpiece and Black Sunglasses 3D Embroidered Cop Hat for Men Women**ERDOGLY**$19.68**4.5★**▲ 197%**](https://www.amazon.com/dp/B0GFHBGJWZ) [**TCCFCCT Security Shirts for Men Security Uniform Shirt for Guard Work Concerts Events Weddings Staff ST-Black XL**TCCFCCT**$10.63**4.4★**▲ 188%**](https://www.amazon.com/dp/B0DCBQ9ZQD) [**AK A-KSAFETY Black Security Vest - High Visibility & Reflective Safety Vest for Security Guards Construction & Work - Size L**AK A-KSAFETY**$16.64**4.5★**▲ 185%**](https://www.amazon.com/dp/B0DMNXVFX4)
**~~View all trending →~~**
## **What buyers say about security guard costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Fit good”*
**Quality-Overall**18%
*“badge are pretty good quality”*
**Value For Money**14%
*“Good price”*
**Durability**7%
*“still looks brand new”*
**Fun/Entertainment Experience**7%
*“Fun costume for kids”*
**Material Quality**3%
*“Its made from a breathable polyester mesh that feels lightweight”*
**Adjustability/Rotatability/Reclining**3%
*“And are adjustable”*
**Add-Ons/Attachments**3%
*“Great accessories”*
**Ease Of Use**2%
*“Simple”*
**Weight Light**2%
*“The materials feel lightweight”*
### **What buyers complain about **
**Quality-Overall**26%
*“Poor quality control”*
**Advertised Vs Actual Product**13%
*“Deceiving pictures”*
**Strength**8%
*“And is very flimsy”*
**Durability**8%
*“The handcuffs broke within hours of being put on”*
**Value For Money**7%
*“Price crazy amount”*
**Size-Overall**5%
*“It's too short”*
**Material Quality**5%
*“The handcuffs were made with better materials”*
**Sweat Resistance**3%
*“I just wish the sweat band was better”*
**Thickness**2%
*“The quality is so thin”*
**Shape/Style**2%
*“The hat is extremely flimsy, thin, and shiny, and mine arrived so wrinkled that I havent been able to get it to hold any shape at all”*
### **Top return reasons **
**Size-Overall**52%
**Quality-Overall**11%
**Advertised Vs Actual Product**10%
**Material Quality**5%
**Value For Money**4%
**Product Condition**2%
**Chest Fit**2%
**Defective Material/Parts**2%
**Length**1%
**Shape/Style**1%
## **Common questions**
- **Is security guard costume profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 41 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the security guard costume niche?**
- 29 brands and 36 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in security guard costume?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Strength. The return rate is 4.9%.
- **When does demand for security guard costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 17.7× the quietest.
- **What does it cost to enter the security guard costume niche?**
- Listings span $7.79–$58.99; the average listing price is $18.36 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.
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