---
title: "Security Beanie — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/security-beanie"
last_updated: "2026-08-10T18:35:30.109Z"
locale: en
meta:
description: "Niche score 46/100 · $21K/yr market · 29K searches/yr · $15.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $21K/yr market · 29K searches/yr · $15.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Security Beanie — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **security beanie**
**Skip it**
Soft demand (-60.2% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 55Competition 75Returns 49Price range 76Avg price 77Brand share 75Review moat 73Quality gap 47
**Avg price**
**Great****$15.94**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.99–$44.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****588.24**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$21K**
$21K/yr · 29K searches
**Growth**
**Bad****-60.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, security beanie is a $21K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **security beanie market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$32K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#16,460**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **73%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**60%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 86%
**Open market**
**34%**
- Rothco23% - Eachnice15% - 13Fifty8% - Generic7% - RW6% - Black Duck Brand6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -60.2% search growth over the last 90 days.
2K1KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/security-beanie/trend)
## **Top security beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6266%$1K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rothco Polar Fleece Security Watch Cap - Embroidered Security for Cold Weather Protection**Rothco**$10.76**3.9★926 rev](https://www.amazon.com/dp/B00A6RZNUY) [2**NC Mens Security Black with White Yellow Letters Long Knitted Cuffed Beanie Folded Embroidered Beanie Skull Watch Cap Hat**Eachnice**$9.16**4.6★410 rev](https://www.amazon.com/dp/B09TH2HNXN) [3**13FA Security Reflective Utility Beanie - USA Patriotic Gear - Stretch-Fit Poly-Spandex - Unisex Hi-Vis Hat**13Fifty**$28.80**4.6★24 rev](https://www.amazon.com/dp/B0DP83DW8N) [4**NC Mens Security Black with White Yellow Letters Long Knitted Cuffed Beanie Folded Embroidered Beanie Skull Watch Cap Hat**Eachnice**$9.07**4.6★410 rev](https://www.amazon.com/dp/B09TH44PSC) [5**RW Security Embroidered Cuff Knitted Beanie (Black/White)**RW**$16.05**4.5★171 rev](https://www.amazon.com/dp/B017AAPZ84)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Security Beanie Unisex Beanie Hat Soft Winter Beanies Cuff Beanie Knit Hat Black**Generic**$10.98**0 rev7mo ago](https://www.amazon.com/dp/B0G35RKWDT) [**13FA Police Utility Beanie - USA Patriotic Gear - Poly-Spandex Blend for Stretch-Fit Comfort - Unisex Hi-Vis Winter Hat (US Alpha One Size Standard Black & Black)**13FA**$28.71**49 rev1y ago](https://www.amazon.com/dp/B0DPNLCMM7) [**13FA Security Reflective Utility Beanie - USA Patriotic Gear - Stretch-Fit Poly-Spandex - Unisex Hi-Vis Hat**13Fifty**$28.80**24 rev1y ago](https://www.amazon.com/dp/B0DP83DW8N) [**Temple Tape Tactical Beanie Hat - American Flag Fleece Winter Watch Cap - Military Hats for Men - Mens Army Beanies - Black - One Size**Temple Tape**$15.06**118 rev1y ago](https://www.amazon.com/dp/B0DPJ945SD) [**Security Guard Flag Winter Beanie Hats for Men Women Soft Warm Knit Hat Ski Stocking Cuffed Cap Black**Generic**$10.88**0 rev1y ago](https://www.amazon.com/dp/B0DCB7SCZ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Custom Striped Beanie for Men & Women Security Guard Acrylic Fleece Skull Cap Hats 1 Size Black Design Only**Speedy Pros**$21.99**5.0★**▲ 300%**](https://www.amazon.com/dp/B0CJT4P8JV) [**Security Beanie Unisex Beanie Hat Soft Winter Beanies Cuff Beanie Knit Hat Black**Generic**$10.98**0.0★**▲ 202%**](https://www.amazon.com/dp/B0G35RKWDT) [**Temple Tape Tactical Fleece Watch Cap Beanie Skull Cap Fleece Hat - Black - One Size (Fits Most Heads)**Temple Tape**$10.66**4.5★**▲ 186%**](https://www.amazon.com/dp/B07Y447B15) [**Temple Tape Tactical Beanie Hat - American Flag Fleece Winter Watch Cap - Military Hats for Men - Mens Army Beanies - Black - One Size**Temple Tape**$15.06**4.6★**▲ 181%**](https://www.amazon.com/dp/B0DPJ945SD) [**Speedy Pros Beanies for Men Security Badge Gold Logo Embroidery Police Officer Security Winter Hats for Women Acrylic Skull Cap 1 Size Black Design Only**Speedy Pros**$18.46**4.5★**▲ 162%**](https://www.amazon.com/dp/B07YR1RPVH)
**~~View all trending →~~**
## **What buyers say about security beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**21%
*“also keep warm”*
**Size-Overall**19%
*“The fit is snug without being too tight”*
**Quality-Overall**12%
*“Great quality riding looks good”*
**Comfort-Overall**9%
*“Very comfortable hat”*
**Material Quality**6%
*“Great material”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Value For Money**5%
*“Good price”*
**Soft Feel**2%
*“Very soft”*
**Stretchability/Expandability/Elasticity**2%
*“easy to carry stretches well”*
**Breathability**2%
*“Fabric is comfortable and breathable”*
### **What buyers complain about **
**Size-Overall**44%
*“Too big”*
**Quality-Overall**8%
*“Very cheap”*
**Stitch/Finish/Polish**3%
*“However, not sure about this tactical beanie- stitching is odd and sits irregular on the head causing it to ride up over the ears and develops a cone or fabric clumping effect”*
**Advertised Vs Actual Product**3%
*“Doesn't look like picture”*
**Warmth**3%
*“They r fleece and very hot”*
**Thin**2%
*“Thin”*
**Strength**2%
*“flimsy”*
**Material Quality**2%
*“Very cheap material”*
**Stiffness**2%
*“Stiff material”*
**Value For Money**2%
*“Hat is not worth the price”*
### **Top return reasons **
**Size-Overall**70%
**Material Quality**5%
**Length**5%
**Advertised Vs Actual Product**4%
**Color**3%
**Shape/Style**2%
**Quality-Overall**2%
**Width**2%
**Defective Material/Parts**2%
**Value For Money**1%
## **Common questions**
- **Is security beanie profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 37 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -60.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the security beanie niche?**
- 20 brands and 37 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in security beanie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stitch/Finish/Polish. The return rate is 3.0%.
- **When does demand for security beanie peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.1× the quietest.
- **What does it cost to enter the security beanie niche?**
- Listings span $5.99–$44.37; the average listing price is $15.94 (sweet spot $15–$100). The average incumbent carries 588 reviews — the moat a new listing must climb.
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