---
title: "Seahawks Hat — $225K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/seahawks-hat"
last_updated: "2026-08-10T18:51:06.041Z"
locale: en
meta:
description: "Niche score 44/100 · $225K/yr market · 576K searches/yr · $29.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $225K/yr market · 576K searches/yr · $29.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Seahawks Hat — $225K/yr Amazon US Niche (2026) - Flapen"
---
# **seahawks hat**
**Skip it**
Soft demand (-90.1% this quarter) — this niche doesn't clear our bar today.
Market size 43Growth 0Conversion 16Competition 83Returns 31Price range 89Avg price 95Brand share 49Review moat 79Quality gap 27
**Avg price**
**Incredible****$29.78**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.89–$75.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Review moat**
**Great****426.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$225K**
$225K/yr · 576K searches
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-90.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, seahawks hat is a $225K/yr Amazon United States market (576K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **seahawks hat market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$179K–$238K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#5,689**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **25%**
- **Out of stock**
- **43.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 74%
**Open market**
**20%**
- New Era31% - Kneenow19% - FOCO12% - 478% - Terojnkl5% - BROTHER TRUCKERS5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -90.1% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 16.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/seahawks-hat/trend)
## **Top seahawks hat search terms**
- **seahawks hat**281K/yr-91.0%1.2% conv. - **seattle seahawks hat**108K/yr-88.1%1.0% conv. - **seahawks hats**32K/yr-91.7%0.9% conv. - **seahawks hats for men**26K/yr-86.5%0.7% conv. - **seattle seahawks hats**18K/yr-88.5%0.7% conv. - **seahawks cap**11K/yr-90.1%1.5% conv. - **seattle seahawks hats for men**11K/yr-87.1%0.9% conv. - **seattle seahawks cap**6K/yr-84.7%0.9% conv. - **seattle seahawks fitted caps**9K/yr-91.1%0.3% conv. - **seattle seahawks snapback hats**9K/yr-91.3%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/seahawks-hat/search-terms)
## **Top seahawks hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$13K9%$20K12%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kneenow Sport Hat for Men Women Football Fans Hats Apparel Gifts Accessories**Kneenow**$22.03**4.7★104 rev](https://www.amazon.com/dp/B0D95P24T3) [2**Football Hat for Men Women Vintage Embroidered City Hats Apparel Gifts Classic Baseball Cap**Kneenow**$23.00**4.6★188 rev](https://www.amazon.com/dp/B0DHRNBZXP) [3**New Era Mens Navy Seattle Seahawks 9FIFTY Snapback Hat**New Era**$39.54**5.0★4 rev](https://www.amazon.com/dp/B0GY4JNPCG) [4**New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Seattle Seahawks)**New Era**$37.46**4.8★926 rev](https://www.amazon.com/dp/B0D3J78GG4) [5**Terojnkl Embroidered City Football Hat for Men Women Adjustable Unisex Cotton Fans Baseball Cap**Terojnkl**$19.70**4.6★558 rev](https://www.amazon.com/dp/B0CQZXNH1Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Era Mens Navy Seattle Seahawks 9FIFTY Snapback Hat**New Era**$39.54**4 rev2mo ago](https://www.amazon.com/dp/B0GY4JNPCG) [**New Era Mens Black Seattle Seahawks Core Team 39THIRTY Flex Hat**New Era**$36.54**124 rev2mo ago](https://www.amazon.com/dp/B0GY4WT4KB) [**New Era Mens College Navy Seattle Seahawks 9SEVENTY Trucker Adjustable Hat**New Era**$37.39**3 rev2mo ago](https://www.amazon.com/dp/B0GY126DF5) [**New Era Mens Black Seattle Seahawks Apex 9FORTY Adjustable Hat**New Era**$37.65**2 rev3mo ago](https://www.amazon.com/dp/B0GWCRB3LZ) [**47 Green Seattle Seahawks Throwback Clean Up Adjustable Hat**47**$34.91**4 rev3mo ago](https://www.amazon.com/dp/B0GTVN19HC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Era Mens Black Seattle Seahawks Apex 9FORTY Adjustable Hat**New Era**$37.65**5.0★**▲ 338%**](https://www.amazon.com/dp/B0GWCRB3LZ) [**New Era Mens Navy Seattle Seahawks 9FIFTY Snapback Hat**New Era**$39.54**5.0★**▲ 337%**](https://www.amazon.com/dp/B0GY4JNPCG) [**New Era Mens College Navy Seattle Seahawks 9SEVENTY Trucker Adjustable Hat**New Era**$37.39**5.0★**▲ 335%**](https://www.amazon.com/dp/B0GY126DF5) [**New Era Mens Black Seattle Seahawks Core Team 39THIRTY Flex Hat**New Era**$36.54**4.4★**▲ 335%**](https://www.amazon.com/dp/B0GY4WT4KB) [**47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size Seattle Seahawks - Navy Seattle Seahawks)**47**$37.95**4.5★**▲ 333%**](https://www.amazon.com/dp/B0GTB7TZVN)
**~~View all trending →~~**
## **What buyers say about seahawks hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Very well made”*
**Size-Overall**23%
*“fit are as good as expected”*
**Comfort-Overall**7%
*“very comfortable”*
**Advertised Vs Actual Product**7%
*“Exactly what I needed”*
**Value For Money**6%
*“Great value”*
**Color**6%
*“The coloring is nice overall a great purchase”*
**Material Quality**5%
*“Good material”*
**Adjustability/Rotatability/Reclining**3%
*“is adjustable for a variety of head sizes”*
**Breathability**3%
*“Breathes well”*
**Embellishment/Embroidery Quality**3%
*“Embroidery is good”*
### **What buyers complain about **
**Quality-Overall**25%
*“Cheap”*
**Size-Overall**18%
*“Terrible fit”*
**Value For Money**14%
*“Very cheap”*
**Product Condition**7%
*“Was it used”*
**Color**7%
*“This just is blue not black”*
**Pain Relief-Overall**7%
*“Hurts my forehead”*
**Material Quality**7%
*“The rest is a different material”*
**Advertised Vs Actual Product**2%
*“I guess I missed that in the product listing”*
**Allergies**2%
*“Theres some itchiness around the band”*
**Stiffness**1%
*“doesnt give that weird stiff feeling some trucker hats have at first”*
### **Top return reasons **
**Size-Overall**60%
**Shape/Style**7%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Quality-Overall**4%
**Value For Money**3%
**Color**3%
**Length**3%
**Stitch/Finish/Polish**1%
**Neck Fit**1%
## **Common questions**
- **Is seahawks hat profitable to sell on Amazon United States?**
- The niche generates $225K/yr across 52 tracked products. 2 of 28 products launched in the last 360 days are still selling. 90-day search growth is -90.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the seahawks hat niche?**
- 19 brands and 24 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in seahawks hat?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 4.5%.
- **When does demand for seahawks hat peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 16.8× the quietest.
- **What does it cost to enter the seahawks hat niche?**
- Listings span $9.89–$75.89; the average listing price is $29.78 (sweet spot $15–$100). The average incumbent carries 427 reviews — the moat a new listing must climb.
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