---
title: "Seahawks Beanie — $155K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/seahawks-beanie"
last_updated: "2026-08-06T03:21:47.205Z"
locale: en
meta:
description: "Niche score 45/100 · $155K/yr market · 140K searches/yr · $21.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $155K/yr market · 140K searches/yr · $21.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Seahawks Beanie — $155K/yr Amazon US Niche (2026) - Flapen"
---
# **seahawks beanie**
**Skip it**
Soft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 0Conversion 60Competition 72Returns 57Price range 82Avg price 91Brand share 57Review moat 23Quality gap 25
**Avg price**
**Great****$21.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.60–$54.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$155K**
$155K/yr · 140K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,802.42**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-97.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, seahawks beanie is a $155K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **seahawks beanie market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$86K–$108K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#465**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **58%**
- **Out of stock**
- **47.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 93%
**Open market**
**24%**
- FOCO45% - Kneenow9% - Daxton6% - Zihogrc5% - Carhartt5% - Nike4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -97.7% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 71.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/seahawks-beanie/trend)
## **Top seahawks beanie search terms**
- **seahawks beanie**86K/yr-98.0%2.1% conv. - **seattle seahawks beanie**24K/yr-96.5%2.8% conv. - **seahawk beanie**6K/yr-96.0%1.6% conv. - **seahawks beanie men**13K/yr-98.2%1.9% conv. - **seahawks winter hat**4K/yr-95.6%2.1% conv. - **seahawks beanie women**7K/yr-98.1%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/seahawks-beanie/search-terms)
## **Top seahawks beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$9K9%$14K12%$19K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.46**4.7★244 rev](https://www.amazon.com/dp/B0DGHV9LF2) [2**Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue**Kneenow**$21.67**4.6★161 rev](https://www.amazon.com/dp/B0GGGR81MX) [3**FOCO Seattle Seahawks NFL Basic Primary Logo Beanie - Navy**FOCO**$16.98**4.8★1,096 rev](https://www.amazon.com/dp/B0DGVWW7NT) [4**FOCO NFL Unisex Adult Holiday Cuffed Pom Beanie Officially Licensed Winter Knit Hat for Men & Women Seattle Seahawks**FOCO**$29.56**4.1★20 rev](https://www.amazon.com/dp/B0G3TJ97L5) [5**FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color**FOCO**$31.93**4.6★26 rev](https://www.amazon.com/dp/B0GKBPW29T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color**FOCO**$31.93**26 rev5mo ago](https://www.amazon.com/dp/B0GKBPW29T) [**FOCO Seattle Seahawks NFL Super Bowl LX Champions Primary Logo White Cable Knit Pom Beanie**FOCO**$30.04**9 rev5mo ago](https://www.amazon.com/dp/B0GKCHYG9X) [**Sports Fan Beanie Gear Winter Hat for Men Apparel Women Gifts Knitted Cap Merch Stuff Navy Blue**Kneenow**$21.67**161 rev5mo ago](https://www.amazon.com/dp/B0GGGR81MX) [**Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts**Generic**$16.82**19 rev8mo ago](https://www.amazon.com/dp/B0G25881BJ) [**FOCO Seattle Seahawks NFL Big Wordmark Stripe Pom Beanie Team Color**FOCO**$25.80**184 rev10mo ago](https://www.amazon.com/dp/B0FNXS6GHJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Littlearth NFL Seattle Seahawks Sheer Infinity Scarf Team Color 70 x 25**Littlearth**$16.07**4.7★**▲ 1000%**](https://www.amazon.com/dp/B00KYLAMNA) [**55cube Winter Beanie Hat for Men Women Warm Thick Cuffed Knit Skull Cap**55cube**$14.33**4.7★**▲ 800%**](https://www.amazon.com/dp/B09PN7KZ1V) [**FOCO NFL Unisex-Adult Official Marled Cold Weather Cuffed Knit Beanie in Clear Ball Ornament (US Alpha One Size Kansas City Chiefs)**FOCO**$20.46**4.7★**▲ 613%**](https://www.amazon.com/dp/B0DGHV9LF2) [**Nike Unisex Beanie Cuffed (Black)**Nike**$25.20**4.6★**▲ 402%**](https://www.amazon.com/dp/B08S22J84V) [**FOCO Seattle Seahawks NFL Super Bowl LX Champions Big Wordmark Stripe Pom Beanie Team Color**FOCO**$31.93**4.6★**▲ 343%**](https://www.amazon.com/dp/B0GKBPW29T)
**~~View all trending →~~**
## **What buyers say about seahawks beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**27%
*“Warm hat”*
**Quality-Overall**19%
*“Good quality”*
**Size-Overall**19%
*“Awesome fit”*
**Comfort-Overall**7%
*“Extremely comfortable”*
**Advertised Vs Actual Product**6%
*“Looks and fits as described/shown”*
**Value For Money**4%
*“Worth the money, good value”*
**Material Quality**3%
*“soft material”*
**Stretchability/Expandability/Elasticity**2%
*“Comfortable stretch fit”*
**Color**2%
*“Love the color”*
**Soft Feel**1%
*“Not to mention it is super soft yet still breathable”*
### **What buyers complain about **
**Size-Overall**29%
*“too tight”*
**Quality-Overall**18%
*“I expected a much better quality hat”*
**Material Quality**7%
*“The rest is a different material”*
**Stretchability/Expandability/Elasticity**7%
*“it has not stretched much”*
**Durability**3%
*“Not sure how long it will hold up though”*
**Weight Light**2%
*“I do wish they would make a line of these that are heavier”*
**Value For Money**1%
*“I think it is a little pricey for just one beanie”*
### **Top return reasons **
**Size-Overall**63%
**Color**8%
**Advertised Vs Actual Product**5%
**Length**4%
**Material Quality**4%
**Value For Money**3%
**Shape/Style**2%
**Quality-Overall**2%
**Stitch/Finish/Polish**2%
**Width**1%
## **Common questions**
- **Is seahawks beanie profitable to sell on Amazon United States?**
- The niche generates $155K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the seahawks beanie niche?**
- 15 brands and 55 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in seahawks beanie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.7%.
- **When does demand for seahawks beanie peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 71.4× the quietest.
- **What does it cost to enter the seahawks beanie niche?**
- Listings span $7.60–$54.07; the average listing price is $21.54 (sweet spot $15–$100). The average incumbent carries 7,802 reviews — the moat a new listing must climb.
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