---
title: "Seagull — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/seagull"
last_updated: "2026-08-10T20:02:42.877Z"
locale: en
meta:
description: "Niche score 50/100 · $160K/yr market · 151K searches/yr · $72.09 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $160K/yr market · 151K searches/yr · $72.09 avg price. Weak search conversion (1.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Seagull — $160K/yr Amazon US Niche (2026) - Flapen"
---
# **seagull**
**Worth a look**
Shows a thin review moat (156 avg reviews), but weak search conversion (1.5%) keeps it on the watch list.
Market size 34Growth 61Conversion 18Competition 57Returns 62Price range 39Avg price 85Brand share 59Review moat 92Quality gap 25
**Review moat**
**Great****155.63**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$72.09**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+36.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.25–$223.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$160K**
$160K/yr · 151K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, seagull is a $160K/yr Amazon United States market (151K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **seagull market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$216K–$288K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#15,120**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **87%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**26%**
- SEA-GULL37% - Douglas11% - Supodon9% - Aurora8% - TICFICK5% - TigerHart4%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +36.8% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/seagull/trend)
## **Top seagull search terms**
- **seagull**54K/yr+38.0%0.5% conv. - **seagull decor**32K/yr+40.3%0.4% conv. - **seagulls**13K/yr+59.2%0.6% conv. - **seagull plush**14K/yr+43.5%2.7% conv. - **seagull stuffed animal**14K/yr+4.0%4.6% conv. - **sea gull**10K/yr+2.4%0.2% conv. - **seagull toy**6K/yr+118.6%0.9% conv. - **seagull statue**5K/yr+38.1%0.3% conv. - **stuffed seagull**3K/yr+13.0%4.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/seagull/search-terms)
## **Top seagull products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$32K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SEA-GULL 2022 Seagull Mens Automatic Mechanical Watch Official Authentic Bauhaus Business Casual Mechanical Wristwatch 40mm dial for men strappy**SEA-GULL**$206.37**5.0★1 rev](https://www.amazon.com/dp/B09YQ79M7N) [2**Douglas Seymour Seagull Plush Stuffed Animal 8 Inch Soft Realistic Seabird Toy Coastal Bird Plush for Kids Beach Gifts & Collectors**Douglas**$15.73**4.8★609 rev](https://www.amazon.com/dp/B002485Z7O) [3**Supodon Adult Onesie Seagull Costume Unisex Halloween Cosplay Plush Animal Homewear Pajamas Sleepwear Jumpsuit Gifts for Women Men**Supodon**$30.76**4.6★40 rev](https://www.amazon.com/dp/B0CR5S5FM7) [4**SEA-GULL Mens Mechanical Wristwatch Seagull 1963 Aviation Chronograph Pilot Mechanical Watch Manual Winding GD 1963 International Edition ST1901 (Yellow)**SEA-GULL**$198.30**4.4★549 rev](https://www.amazon.com/dp/B0D6VB2CJ3) [5**Aurora Adorable Palm Pals Buoy Seagull with Fry Stuffed Animal - Pocket-Sized Play - Collectable Fun - White 5 Inches**Aurora**$9.79**4.9★227 rev](https://www.amazon.com/dp/B0CYTHWLTC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seagull Mine Button Keychain Rechargeable Fidget Clicker with Real Sound & LED Light Funny Interactive Desk**Generic**$32.07**2 rev3w ago](https://www.amazon.com/dp/B0H5TPYW65) [**CEAJUSIOT Seagull Mine Keychain Button with Sound Rechargeable Keyboard Clicker Fidget Toys Stress Relief Noise Maker Animal Keycaps Funny Gifts**CEAJUSIOT**$7.82**0 rev1mo ago](https://www.amazon.com/dp/B0H4Z6F3DL) [**Seagull Mine Sound Button Keychain Rechargeable Fidget Clicker with Real Sound & LED Light Funny Interactive Desk Stress Relief Toy Gifts for Adults (2 Pcs)**TICFICK**$15.39**2 rev1mo ago](https://www.amazon.com/dp/B0H4TVWYBT) [**Aurora Adorable Palm Pals Buoy Seagull Clip-On - Fun Collectible Plush for Kids and Adult Collectors - Perfect for Decorating Rooms and Birthday Gifts - White 0 Inches**Aurora**$9.56**2 rev6mo ago](https://www.amazon.com/dp/B0GFGWM219) [**PepFurSt Resin Birds Statues -Welcome Sign Seagull Nautical Decor Indoor or Outdoor Decor for Entryway Garden Lake&Beach House Unique Housewarming Gifts**PepFurSt**$28.25**22 rev8mo ago](https://www.amazon.com/dp/B0G1N1CS1Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seagull Mine Button Keychain Rechargeable Fidget Clicker with Real Sound & LED Light Funny Interactive Desk**Generic**$32.07**5.0★**▲ 159%**](https://www.amazon.com/dp/B0H5TPYW65) [**Supodon Adult Onesie Seagull Costume Unisex Halloween Cosplay Plush Animal Homewear Pajamas Sleepwear Jumpsuit Gifts for Women Men**Supodon**$30.76**4.6★**▲ 158%**](https://www.amazon.com/dp/B0CR5S5FM7) [**Seagull Mine Sound Button Keychain Rechargeable Fidget Clicker with Real Sound & LED Light Funny Interactive Desk Stress Relief Toy Gifts for Adults (2 Pcs)**TICFICK**$15.39**5.0★**▲ 158%**](https://www.amazon.com/dp/B0H4TVWYBT) [**CEAJUSIOT Seagull Mine Keychain Button with Sound Rechargeable Keyboard Clicker Fidget Toys Stress Relief Noise Maker Animal Keycaps Funny Gifts**CEAJUSIOT**$7.82**0.0★**▲ 155%**](https://www.amazon.com/dp/B0H4Z6F3DL) [**Aurora Adorable Palm Pals Buoy Seagull Clip-On - Fun Collectible Plush for Kids and Adult Collectors - Perfect for Decorating Rooms and Birthday Gifts - White 0 Inches**Aurora**$9.56**5.0★**▲ 127%**](https://www.amazon.com/dp/B0GFGWM219)
**~~View all trending →~~**
## **What buyers say about seagull**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Quality Watch”*
**Value For Money**12%
*“Good value for price”*
**Advertised Vs Actual Product**8%
*“Just as advertised”*
**Design-Overall**6%
*“It was the perfect piece to complete my kitchen cabinet decor”*
**Color**5%
*“Colors are great”*
**Brightness/Shine/Glow**5%
*“The solar light works perfectly”*
**Soft Feel**4%
*“Well made and extremely soft”*
**Size-Overall**3%
*“Perfect size”*
**Gifting Purpose**2%
*“A good gift”*
**Winding**2%
*“Beautiful classic watch with the convenience of a automatic”*
### **What buyers complain about **
**Size-Overall**21%
*“Its larger than expected”*
**Advertised Vs Actual Product**5%
*“The legs look nothing like the pictures”*
**Winding**5%
*“The watch won't wind”*
**Quality-Overall**5%
*“Very disappointed in the cheapness of it”*
**Strength**4%
*“Not Sturdy”*
**Functionality-Overall**4%
*“Doesn't work”*
**Value For Money**4%
*“thats also a significantly more expensive version”*
**Add-Ons/Attachments**3%
*“The beak attachment is a little weird”*
**Display Size**3%
*“The date it's too small to see, the month and day of the week change with the buttons”*
**Suitable For Outdoor**3%
*“Do not buy for outdoors”*
### **Top return reasons **
**Size-Overall**36%
**Defective Material/Parts**10%
**Wrist Fit**8%
**Functionality-Overall**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Value For Money**4%
**Winding**4%
**Material Quality**2%
**Scratch Resistance**2%
## **Common questions**
- **Is seagull profitable to sell on Amazon United States?**
- The niche generates $160K/yr across 30 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +36.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the seagull niche?**
- 19 brands and 58 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in seagull?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Winding. The return rate is 2.5%.
- **When does demand for seagull peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the seagull niche?**
- Listings span $4.25–$223.60; the average listing price is $72.09 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.
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