---
title: "Seabee — $9K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/seabee"
last_updated: "2026-08-10T01:06:02.800Z"
locale: en
meta:
description: "Niche score 39/100 · $9K/yr market · 70K searches/yr · $21.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $9K/yr market · 70K searches/yr · $21.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Seabee — $9K/yr Amazon US Niche (2026) - Flapen"
---
# **seabee**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 53Conversion 8Competition 14Returns 89Price range 87Avg price 91Brand share 28Review moat 79Quality gap 33
**Avg price**
**Great****$21.22**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$13.04–$33.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****412**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+24.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$9K**
$9K/yr · 70K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, seabee is a $9K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **seabee market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$32K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#32,063**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **64%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**8%**
- Eagle Emblems, Inc.45% - Speedy Pros16% - e4Hats.com12% - Artisan Owl8% - Gravity Trading6% - MEDALS OF AMERICA EST. 19764% - Open — no brand owns it (3 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — +24.8% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/seabee/trend)
## **Top seabee search terms**
- **seabees merchandise**16K/yr+81.5%0.7% conv. - **seabee**18K/yr+1.3%0.1% conv. - **navy seabees merchandise**12K/yr+87.8%0.5% conv. - **seabees**13K/yr+36.2%0.3% conv. - **seabees apparel**11K/yr-27.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/seabee/search-terms)
## **Top seabee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$1K30%$3K45%$4K60%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Eagle Emblems Inc. United States Navy Seabees Hat Blue**Eagle Emblems, Inc.**$13.04**4.7★484 rev](https://www.amazon.com/dp/B004UMSBJG) [2**Speedy Pros Distressed Trucker Hat Us Navy Seabees Can Do Embroidery Cotton for Men & Women**Speedy Pros**$22.82**3.7★40 rev](https://www.amazon.com/dp/B08B4748WM) [3**e4Hats.com US Navy Seabee Veteran Military Embroidered Washed Solid Pigment Dyed Cotton Twill Brass Buckle Cap - Olive OSFM**e4Hats.com**$27.00**4.7★230 rev](https://www.amazon.com/dp/B075LTQ3T6) [4**Gravity Trading Military Hats for Men - Vietnam Veteran Navy Seabee Hat Black Cap Military Gifts for Men**Gravity Trading**$16.95**4.8★44 rev](https://www.amazon.com/dp/B0F5Y7737H) [5**Artisan Owl Officially Licensed Seabees Can Do with Flag Embroidered Baseball Cap Camo**Artisan Owl**$18.26**5.0★24 rev](https://www.amazon.com/dp/B0DJBX9W92)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gravity Trading Military Hats for Men - Vietnam Veteran Navy Seabee Hat Black Cap Military Gifts for Men**Gravity Trading**$16.95**44 rev1y ago](https://www.amazon.com/dp/B0F5Y7737H) [**Artisan Owl Officially Licensed Seabees Can Do with Flag Embroidered Baseball Cap Camo**Artisan Owl**$18.26**24 rev1y ago](https://www.amazon.com/dp/B0DJBX9W92) [**Seabees Can Do! & U.S. Navy Military Sleeve Flag - Naval Veteran Sailor Seabee Shirt -(Navy XL)**Ann Arbor T-shirt Co.**$19.78**3,199 rev3y ago](https://www.amazon.com/dp/B0BVCRVQYD) [**US Navy Seabees WE Build WE Fight US Navy T-Shirt**MEDALS OF AMERICA EST. 1976**$21.00**75 rev4y ago](https://www.amazon.com/dp/B09GJ4B1BR) [**Speedy Pros Distressed Trucker Hat Us Navy Seabees Can Do Embroidery Cotton for Men & Women**Speedy Pros**$22.82**40 rev6y ago](https://www.amazon.com/dp/B08B4748WM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Speedy Pros Distressed Trucker Hat Us Navy Seabees Can Do Embroidery Cotton for Men & Women**Speedy Pros**$22.82**3.7★**▲ 60%**](https://www.amazon.com/dp/B08B4748WM) [**Artisan Owl Officially Licensed Seabees Can Do with Flag Embroidered Baseball Cap Camo**Artisan Owl**$18.26**5.0★**▲ 26%**](https://www.amazon.com/dp/B0DJBX9W92) [**e4Hats.com US Navy Seabee Veteran Military Embroidered Washed Solid Pigment Dyed Cotton Twill Brass Buckle Cap - Navy OSFM**e4Hats.com**$27.15**4.7★**▲ 24%**](https://www.amazon.com/dp/B075M8C3K3) [**e4Hats.com US Navy Seabee Veteran Military Embroidered Washed Solid Pigment Dyed Cotton Twill Brass Buckle Cap - Olive OSFM**e4Hats.com**$27.00**4.7★**▲ 13%**](https://www.amazon.com/dp/B075LTQ3T6) [**Eagle Emblems Inc. United States Navy Seabees Hat Blue**Eagle Emblems, Inc.**$13.04**4.7★**▲ 13%**](https://www.amazon.com/dp/B004UMSBJG)
**~~View all trending →~~**
## **What buyers say about seabee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**36%
*“Good fit”*
**Quality-Overall**14%
*“Good quality and price”*
**Advertised Vs Actual Product**14%
*“Perfect, just as described”*
**Material Quality**14%
*“Material”*
**Design-Overall**7%
*“Best seabee design”*
**Adjustability/Rotatability/Reclining**7%
*“easy adjustability”*
**Value For Money**7%
*“Great price”*
### **What buyers complain about **
**Size-Overall**33%
*“this hat doesnt fit”*
**Material Quality**33%
*“Kinda made out of a cheap hat”*
**Stitch/Finish/Polish**17%
*“Expect uneven seams and thin material”*
**Quality-Overall**17%
*“Cheaply made”*
### **Top return reasons **
**Size-Overall**53%
**Chest Fit**16%
**Advertised Vs Actual Product**11%
**Quality-Overall**5%
**Material Quality**5%
**Color**5%
**Length**5%
## **Common questions**
- **Is seabee profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 11 tracked products. 90-day search growth is +24.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the seabee niche?**
- 9 brands and 20 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in seabee?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Stitch/Finish/Polish. The return rate is 1.3%.
- **What does it cost to enter the seabee niche?**
- Listings span $13.04–$33.10; the average listing price is $21.22 (sweet spot $15–$100). The average incumbent carries 412 reviews — the moat a new listing must climb.
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