---
title: "Scrubs — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/scrubs"
last_updated: "2026-08-10T17:43:35.606Z"
locale: en
meta:
description: "Niche score 54/100 · $2.6M/yr market · 21.9M searches/yr · $24.64 avg price. High returns (12.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $2.6M/yr market · 21.9M searches/yr · $24.64 avg price. High returns (12.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scrubs — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **scrubs**
**Worth a look**
Shows a $2.6M/yr market, but high returns (12.2%) keeps it on the watch list.
Market size 95Growth 25Conversion 6Competition 90Returns 0Price range 89Avg price 95Brand share 46Review moat 23Quality gap 73
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 21.9M searches
**Avg price**
**Incredible****$24.64**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$11.94–$52.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,035.54**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.2%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, scrubs is a $2.6M/yr Amazon United States market (21.9M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scrubs market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.5M–$3.1M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#3,416**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **99%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 59%
**Open market**
**18%**
- COZYFIT36% - floralhue21% - Eipnare7% - Dagacci Medical Uniform7% - COZY SCRUBS5% - Amazon Basics4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
700K500KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/scrubs/trend)
## **Top scrubs search terms**
- **scrubs for women**5.2M/yr+1.4%0.3% conv. - **scrubs**3.5M/yr+12.9%0.2% conv. - **scrubs for women set**2.0M/yr-5.8%0.2% conv. - **figs scrubs women**1.7M/yr-2.9%0.2% conv. - **scrub pants for women**1.3M/yr-9.9%0.2% conv. - **womens scrubs**1.0M/yr-6.3%0.2% conv. - **scrub pants**901K/yr+0.4%0.2% conv. - **black scrubs sets for women**696K/yr+6.3%0.9% conv. - **cherokee scrub pants women**621K/yr-15.5%0.0% conv. - **scrub sets for woman**542K/yr-0.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/scrubs/search-terms)
## **Top scrubs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$52K4%$104K6%$155K8%$207K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COZYFIT Scrubs for Women Set - Stretch V-Neck Scrub Top & Jogger Pant with 8 Pockets Yoga Waistband Anti Wrinkle Slim Fit Women Scrubs**COZYFIT**$24.25**4.3★3,369 rev](https://www.amazon.com/dp/B0CGQZF1YT) [2**floralhue Scrubs for Women Womens Medical Scrub Sets V-Neck Scrubs Top & Cargo Pants with 12 Pockets Pink Rose M**floralhue**$21.91**4.5★365 rev](https://www.amazon.com/dp/B0G4QQX4K6) [3**Eipnare Scrubs for Women Set V-Neck Top & Jogger Pants with 9 Pockets**Eipnare**$19.41**4.2★933 rev](https://www.amazon.com/dp/B0DSSRMPHB) [4**COZY SCRUBS Yoga Scrub Pants for Women Soft Stretch Mid Rise Straight Leg Cargo Bottom with Drawstring 5 Pockets Black M**COZY SCRUBS**$27.29**4.3★117 rev](https://www.amazon.com/dp/B0G7YKX1RY) [5**COZYFIT Scrubs for Women Set - Stretch V-Neck Scrub Top & Jogger Pant with 8 Pockets Yoga Waistband Anti Wrinkle Slim Fit Women Scrubs**COZYFIT**$24.30**4.4★2,037 rev](https://www.amazon.com/dp/B0CGR3NGPJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Womens Scrubs V-Neck Top with Pockets Black X-Large**Amazon Basics**$13.50**28 rev1mo ago](https://www.amazon.com/dp/B0FQW4MFQK) [**floralhue Scrubs for Women Womens Medical Scrub Sets V-Neck Scrubs Top & Cargo Pants with 12 Pockets Pink Rose M**floralhue**$21.91**365 rev3mo ago](https://www.amazon.com/dp/B0G4QQX4K6) [**floralhue Scrubs for Women Womens Medical Scrub Sets V-Neck Scrubs Top & Cargo Pants with 12 Pockets Black M**floralhue**$21.63**365 rev3mo ago](https://www.amazon.com/dp/B0G4BSJSTX) [**floralhue Womens Scrub Pants Drawstring Soft Stretch Anti-Wrinkle Womens Scrub Pants with 6 Pockets Black M**floralhue**$14.68**189 rev4mo ago](https://www.amazon.com/dp/B0FSYS5WNS) [**floralhue Womens Scrub Pants - Breathable & Soft Straight-Leg Pull-on Cargo Pant Drawstring Bottoms with 3 Pockets Black M**floralhue**$17.17**285 rev5mo ago](https://www.amazon.com/dp/B0FVLS93FH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Womens Scrubs V-Neck Top with Pockets Black X-Large**Amazon Basics**$13.50**4.7★**▲ 68%**](https://www.amazon.com/dp/B0FQW4MFQK) [**COZY SCRUBS Yoga Scrub Pants for Women Soft Stretch Mid Rise Straight Leg Cargo Bottom with Drawstring 5 Pockets Black M**COZY SCRUBS**$27.29**4.3★**▲ 67%**](https://www.amazon.com/dp/B0G7YKX1RY) [**Eipnare Scrubs for Women Set V-Neck Top & Jogger Pants with 9 Pockets**Eipnare**$18.80**4.2★**▲ 66%**](https://www.amazon.com/dp/B0DST3MPT4) [**Eipnare Scrubs for Women Set V-Neck Top & Jogger Pants with 9 Pockets**Eipnare**$19.41**4.2★**▲ 65%**](https://www.amazon.com/dp/B0DSSRMPHB) [**floralhue Scrubs for Women Womens Medical Scrub Sets V-Neck Scrubs Top & Cargo Pants with 12 Pockets Black M**floralhue**$21.63**4.5★**▲ 61%**](https://www.amazon.com/dp/B0G4BSJSTX)
**~~View all trending →~~**
## **What buyers say about scrubs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Amazing Fit”*
**Comfort-Overall**17%
*“Extremely comfortable”*
**Quality-Overall**9%
*“is well made”*
**Material Quality**6%
*“Material is lightweight”*
**Value For Money**4%
*“GOOD FOR PRICE”*
**Pockets/Compartments**3%
*“lots of pockets”*
**Stretchability/Expandability/Elasticity**3%
*“The elastic is stretchy”*
**Color**3%
*“the color is very pretty”*
**Soft Feel**3%
*“Soft fabric”*
**Ease Of Cleaning**2%
*“I love these scrubs I do cleaning”*
### **What buyers complain about **
**Size-Overall**36%
*“pants are too big”*
**Material Quality**5%
*“material feels like nylon”*
**Stretchability/Expandability/Elasticity**3%
*“Not as stretchy”*
**Quality-Overall**3%
*“Cheap quality”*
**Color**2%
*“material is like a faded gray”*
**Comfort-Overall**2%
*“Uncomfortable”*
**Length**2%
*“the pants were too short”*
**Product Condition**2%
*“Item came used”*
**Pockets/Compartments**2%
*“Don't like the pockets”*
**Thickness**2%
*“Its a little thicker than expected”*
### **Top return reasons **
**Size-Overall**59%
**Material Quality**7%
**Waist Fit**6%
**Length**6%
**Thigh Fit**4%
**Chest Fit**2%
**Hip Fit**2%
**Advertised Vs Actual Product**2%
**Color**2%
**Inseam Fit**1%
## **Common questions**
- **Is scrubs profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 78 tracked products. 22 of 31 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the scrubs niche?**
- 18 brands and 29 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in scrubs?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Stretchability/Expandability/Elasticity. The return rate is 12.2% — above our launch gate.
- **When does demand for scrubs peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the scrubs niche?**
- Listings span $11.94–$52.68; the average listing price is $24.64 (sweet spot $15–$100). The average incumbent carries 8,036 reviews — the moat a new listing must climb.
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