---
title: "Scream Costume Women — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/scream-costume-women"
last_updated: "2026-08-10T15:45:34.592Z"
locale: en
meta:
description: "Niche score 51/100 · $1.2M/yr market · 2.3M searches/yr · $19.27 avg price. Soft demand (-33.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.2M/yr market · 2.3M searches/yr · $19.27 avg price. Soft demand (-33.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scream Costume Women — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **scream costume women**
**Worth a look**
Shows a sweet-spot price point ($19.27 avg), but soft demand (-33.6% this quarter) keeps it on the watch list.
Market size 81Growth 8Conversion 32Competition 48Returns 68Price range 80Avg price 86Brand share 25Review moat 67Quality gap 67
**Avg price**
**Great****$19.27**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 2.3M searches
**Price range**
**Great****$9.16–$41.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****804.84**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-33.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, scream costume women is a $1.2M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scream costume women market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#294**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **48%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**63**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**8%**
- Fun World63% - HMPBS11% - Masfrida7% - SzBlaZe5% - M-YOUNG3% - Wandamaga3% - Open — no brand owns it (5 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — -33.6% search growth over the last 90 days.
800K600KSpike '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/scream-costume-women/trend)
## **Top scream costume women search terms**
- **ghostface mask**848K/yr-45.0%1.9% conv. - **scream mask**728K/yr-32.8%3.1% conv. - **ghost face masks**66K/yr+123.5%2.3% conv. - **ghost face mask**307K/yr-17.2%1.8% conv. - **scream mask ghostface**67K/yr-47.4%3.0% conv. - **ghostface masks**15K/yr-24.9%0.8% conv. - **fun world**11K/yr-33.3%0.2% conv. - **fun world ghostface mask**11K/yr-49.0%1.3% conv. - **ghostface mask adult**19K/yr-55.8%3.2% conv. - **fun world ghostface**13K/yr-67.8%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/scream-costume-women/search-terms)
## **Top scream costume women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$117K20%$234K30%$351K40%$469K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fun World Ghost Face Mask As Seen in the Motion Picture Scream Adult**Fun World**$11.20**4.5★5,712 rev](https://www.amazon.com/dp/B000JFM8NI) [2**HMPBS Halloween Mask Natural Latex Scary Skull Mask Horror Full Head Masque Halloween Party Costume Cosplay Props (B)**HMPBS**$28.96**4.6★883 rev](https://www.amazon.com/dp/B0BRQ7DGPT) [3**Fun World Officially Licensed Ghost Face Aged Mask Costume Accessory**Fun World**$18.76**4.6★1,227 rev](https://www.amazon.com/dp/B0C4BYW8CN) [4**Fun World Officially Licensed 25th Anniversary Ghost Face Mask Costume Accessory**Fun World**$18.09**4.6★1,320 rev](https://www.amazon.com/dp/B09MHLVGKQ) [5**SzBlaZe Unisex Ghost Print Stocking Balaclava Mask Good For War Game Halloween Cosplay (Print 1)**SzBlaZe**$11.13**4.6★1,942 rev](https://www.amazon.com/dp/B07DZJDC2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AMANKA Ghostface Mask Halloween scream Mask Full Head Horror Cosplay with Party Decoration Props**AMANKA**$9.30**1 rev3mo ago](https://www.amazon.com/dp/B0GTPXM62Z) [**weiniuniuu Halloween mask Scream Mask Natural Latex Scary Mask Full Head Skull Mask Ghost Masque for Masquerade Horror Cosplay Costume Props for Party Decoration**weiniuniuu**$10.57**1 rev4mo ago](https://www.amazon.com/dp/B0GSR8WZLL) [**itsSpooky Halloween Scary Latex Mask Halloween Horror White Face Mask Full Head Skeleton Shaped Skull Mask Masquerade Cosplay Party Costume Decoration Props**itsSpooky**$22.79**18 rev10mo ago](https://www.amazon.com/dp/B0FNKLV6FP) [**M-YOUNG Halloween Mask Horror Full Face Mask Natural Latex Scary Skull Mask for Adults Scary Horror Movie Costume Accessory for Cosplay and Halloween Party**M-YOUNG**$18.08**19 rev11mo ago](https://www.amazon.com/dp/B0FKYR8DDQ) [**Fun World Ghost Face WASSUP! Mask & Phone Kit**Fun World**$30.23**50 rev11mo ago](https://www.amazon.com/dp/B0FK3HM3LY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ILM Adult Motorcycle Balaclava Face Mask for Ski Model FM01A Men Women**ILM**$9.16**4.6★**▲ 775%**](https://www.amazon.com/dp/B08GKG6RBV) [**weiniuniuu Halloween mask Scream Mask Natural Latex Scary Mask Full Head Skull Mask Ghost Masque for Masquerade Horror Cosplay Costume Props for Party Decoration**weiniuniuu**$10.57**1.0★**▲ 695%**](https://www.amazon.com/dp/B0GSR8WZLL) [**SzBlaZe Unisex Ghost Print Stocking Balaclava Mask Good For War Game Halloween Cosplay (Print 1)**SzBlaZe**$11.13**4.6★**▲ 671%**](https://www.amazon.com/dp/B07DZJDC2G) [**Ghost Mask Skull Full Face Mask for War Game Outdoor Sport (multicolored5 one Size)**Wandamaga**$11.84**4.4★**▲ 658%**](https://www.amazon.com/dp/B0F8VD62F4) [**Bioworld Ghostface Mask & Blood Splatter Adult Black Scuffs-Medium**Bioworld**$19.91**4.3★**▲ 582%**](https://www.amazon.com/dp/B0FFVV4B1C)
**~~View all trending →~~**
## **What buyers say about scream costume women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent quality”*
**Size-Overall**17%
*“Fits perfect”*
**Comfort-Overall**9%
*“comfy to wear”*
**Value For Money**9%
*“Worth it”*
**Advertised Vs Actual Product**8%
*“As described”*
**Smell**7%
*“Vanilla smell”*
**Material Quality**5%
*“Really nice material love this mask”*
**Brightness/Shine/Glow**2%
*“it is perfect it comes with okay gloves a realy good mask it is shiny”*
**Durability**2%
*“Seems very durable”*
**Weight Light**2%
*“Light weight material that doesnt feel suffocating”*
### **What buyers complain about **
**Smell**16%
*“Chemical smelling”*
**Advertised Vs Actual Product**8%
*“I was worried as there were multiple photos on the listing”*
**Thickness**8%
*“Could have been a little thicker material”*
**Quality-Overall**8%
*“Cheaper looking than I expected”*
**Size-Overall**7%
*“The mask is small”*
**Functionality-Overall**7%
*“the execution is lacking”*
**Comfort-Overall**4%
*“Uncomfortable”*
**Breathability**3%
*“not very breathable”*
**Thin**3%
*“To thin”*
**Stitch/Finish/Polish**3%
*“stitching could be better”*
### **Top return reasons **
**Size-Overall**45%
**Value For Money**7%
**Quality-Overall**7%
**Advertised Vs Actual Product**7%
**Smell**6%
**Material Quality**6%
**Defective Material/Parts**3%
**Comfort-Overall**3%
**Product Condition**2%
**Color**2%
## **Common questions**
- **Is scream costume women profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 25 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the scream costume women niche?**
- 11 brands and 63 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in scream costume women?**
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Thickness. The return rate is 2.3%.
- **What does it cost to enter the scream costume women niche?**
- Listings span $9.16–$41.35; the average listing price is $19.27 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.
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