---
title: "Scotland Tshirt — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/scotland-tshirt"
last_updated: "2026-08-10T21:55:21.417Z"
locale: en
meta:
description: "Niche score 51/100 · $29K/yr market · 87K searches/yr · $25.92 avg price. A small market ($29K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $29K/yr market · 87K searches/yr · $25.92 avg price. A small market ($29K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scotland Tshirt — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **scotland tshirt**
**Worth a look**
Shows demand growing +447.9% this quarter, but a small market ($29K/yr) keeps it on the watch list.
Market size 7Growth 100Conversion 16Competition 62Returns 34Price range 91Avg price 95Brand share 56Review moat 30Quality gap 45
**Growth**
**Incredible****+447.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$25.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.81–$62.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,541.97**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$29K**
$29K/yr · 87K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, scotland tshirt is a $29K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scotland tshirt market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#49,691**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **81%**
- **Out of stock**
- **12.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**71%**
Top 20: 98%
**Top-5 click share**
**48%**
Top 20: 81%
**Open market**
**25%**
- Ann Arbor T-shirt Co.26% - Thread and Ink19% - LIVE FOR RUGBY10% - Printbox Originals9% - FITIN7% - Scotland Designs.4%
## **Top scotland tshirt search terms**
- **scotland shirt**29K/yr>1,000%1.1% conv. - **scotland tshirt**30K/yr+329.3%1.5% conv. - **scotland t shirt**8K/yr+430.6%1.6% conv. - **scotland shirt women**5K/yr+796.6%1.2% conv. - **scottish shirt**7K/yr+75.5%0.7% conv. - **scottish shirts for men**7K/yr+17.7%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/scotland-tshirt/search-terms)
## **Top scotland tshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ann Arbor T-shirt Co. Scottish Lion Rampant | Scotland Saltire Gaelic Scots Highlands Pride T-Shirt for Men & Women - (Adult XL) Vintage Navy**Ann Arbor T-shirt Co.**$16.45**4.6★270 rev](https://www.amazon.com/dp/B09JPL4H3G) [2**Mens Scotland Badge T-Shirt - Football Country Funny Scottish Flag Thistle Gifts for Him - Unique Navy L**Thread and Ink**$19.49**4.7★9 rev](https://www.amazon.com/dp/B0H1WT44Z8) [3**Scotland Soccer T-Shirt Soccer Cup 2026 Retro Scottish Fans Gameday Shirt Vintage Sports Tee Men Women Chambray**FITIN**$28.85**0.0★0 rev](https://www.amazon.com/dp/B0H39JVG5Z) [4**Scotland Thistle Long Sleeve Rugby Jersey (XL)**LIVE FOR RUGBY**$58.02**4.5★175 rev](https://www.amazon.com/dp/B00I99CGLA) [5**Scotland Scottish Flag Graphic T-Shirt**Scotland Designs.**$18.31**4.6★18 rev](https://www.amazon.com/dp/B0DP3M77YP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scotland Shirt for Men & Women No Scotland No Party Funny Scottish Football Soccer Jersey Top Tee (US Alpha X-Large Regular Regular) Navy Blue**Thread and Ink**$19.28**7 rev1mo ago](https://www.amazon.com/dp/B0H3WDX9L8) [**Scotland Shirt for Men & Women No Scotland No Party Funny Scottish Football Soccer Jersey Top Tee (US Alpha Large Regular Regular) Navy Blue**Thread and Ink**$19.63**7 rev1mo ago](https://www.amazon.com/dp/B0H3WF283X) [**Scotland Shirt for Men & Women No Scotland No Party Funny Scottish Football Soccer Jersey Top Tee (US Alpha XX-Large Regular Regular) Navy Blue**Thread and Ink**$19.73**7 rev1mo ago](https://www.amazon.com/dp/B0H3WHFZP7) [**Scotland Soccer T-Shirt Soccer Cup 2026 Retro Scottish Fans Gameday Shirt Vintage Sports Tee Men Women Chambray**FITIN**$28.85**0 rev1mo ago](https://www.amazon.com/dp/B0H39JVG5Z) [**Mens Scotland Badge T-Shirt - Football Country Funny Scottish Flag Thistle Gifts for Him - Unique Navy L**Thread and Ink**$19.49**9 rev2mo ago](https://www.amazon.com/dp/B0H1WT44Z8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Scotland Shirt for Men & Women No Scotland No Party Funny Scottish Football Soccer Jersey Top Tee (US Alpha XX-Large Regular Regular) Navy Blue**Thread and Ink**$19.73**4.3★**▲ 12%**](https://www.amazon.com/dp/B0H3WHFZP7) [**Live for Rugby Mens Scotland Breathable Rugby Shirt**LIVE FOR RUGBY**$53.32**4.4★**▲ 11%**](https://www.amazon.com/dp/B004NLMOXS) [**Scotland Shirt for Men & Women No Scotland No Party Funny Scottish Football Soccer Jersey Top Tee (US Alpha Large Regular Regular) Navy Blue**Thread and Ink**$19.63**4.3★**▲ 11%**](https://www.amazon.com/dp/B0H3WF283X) [**Popfunk Scotland Country Pride Varsity Arch Futbol Soccer Fan Team Color Womens Crop Top T-Shirt Navy Medium**Popfunk**$12.81**0.0★**▲ 11%**](https://www.amazon.com/dp/B0GZWLTL49) [**Scotland Soccer T-Shirt Soccer Cup 2026 Retro Scottish Fans Gameday Shirt Vintage Sports Tee Men Women Chambray**FITIN**$28.85**0.0★**▲ 11%**](https://www.amazon.com/dp/B0H39JVG5Z)
**~~View all trending →~~**
## **What buyers say about scotland tshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**36%
*“Fit well”*
**Quality-Overall**23%
*“Good quality Scotland tee”*
**Comfort-Overall**5%
*“comfortable”*
**Soft Feel**5%
*“very soft”*
**Color**5%
*“The color and picture are spot on to the ad”*
**Print Quality**4%
*“Good fit, nice screen print”*
**Thickness**4%
*“Thick, perfect size, well made”*
**Durability**1%
*“High quality and durable”*
**Design-Overall**1%
*“While the design is great”*
**Washability**1%
*“Stays bright and colorful through many washings”*
### **What buyers complain about **
**Size-Overall**27%
*“its too tight”*
**Quality-Overall**10%
*“Very cheap looking”*
**Machine Wash Suitability**9%
*“Shrank when washed”*
**Material Quality**8%
*“Cheap shirt with iron on decal”*
**Design-Overall**5%
*“Stencilled design is hard to see”*
**Shrinkage Resistance**5%
*“Order one size up because it shrinks after the first wash”*
**Soft Feel**3%
*“The tshirt is not as soft as expected”*
**Stretchability/Expandability/Elasticity**3%
*“No stretch”*
**Ethical Trade/Fair Trade**3%
*“the seller is selling lies”*
**Advertised Vs Actual Product**3%
*“Not as pictured”*
### **Top return reasons **
**Size-Overall**46%
**Chest Fit**9%
**Length**9%
**Sleeve Fit**7%
**Quality-Overall**7%
**Color**6%
**Material Quality**2%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
**Product Condition**2%
## **Common questions**
- **Is scotland tshirt profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 37 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is +447.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the scotland tshirt niche?**
- 23 brands and 18 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in scotland tshirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Machine Wash Suitability. The return rate is 4.3%.
- **What does it cost to enter the scotland tshirt niche?**
- Listings span $12.81–$62.62; the average listing price is $25.92 (sweet spot $15–$100). The average incumbent carries 3,542 reviews — the moat a new listing must climb.
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