---
title: "Scarecrow Hat — $38K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/scarecrow-hat"
last_updated: "2026-08-10T17:42:14.091Z"
locale: en
meta:
description: "Niche score 51/100 · $38K/yr market · 215K searches/yr · $14.99 avg price. High returns (12.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $38K/yr market · 215K searches/yr · $14.99 avg price. High returns (12.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Scarecrow Hat — $38K/yr Amazon US Niche (2026) - Flapen"
---
# **scarecrow hat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 46% of clicks), but high returns (12.3%) keeps it on the watch list.
Market size 9Growth 51Conversion 15Competition 71Returns 0Price range 81Avg price 75Brand share 89Review moat 89Quality gap 84
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****217.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$5.93–$57.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$14.99**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+22.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$38K**
$38K/yr · 215K searches
**Returns**
**Bad****12.3%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, scarecrow hat is a $38K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **scarecrow hat market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$120K–$150K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#6,146**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **75%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**33 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**46%**
Top 20: 89%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**49%**
- Askljeby15% - COLLECT PRESENT10% - Nicky Bigs Novelties8% - Uyecos7% - boderier7% - Generic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.
60K40KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 117.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/scarecrow-hat/trend)
## **Top scarecrow hat search terms**
- **scarecrow hat**139K/yr+20.3%2.6% conv. - **scarecrow straw hat**8K/yr+86.9%1.8% conv. - **burlap hat**5K/yr+33.2%1.2% conv. - **scarecrow hats**9K/yr+23.6%1.4% conv. - **scare crow hat**6K/yr+103.5%2.3% conv. - **straw hat scarecrow**7K/yr+7.0%4.6% conv. - **scarecrow hat for kids**6K/yr+52.6%0.9% conv. - **straw scarecrow hat**3K/yr+24.4%1.8% conv. - **kids scarecrow hat**4K/yr-8.9%0.0% conv. - **scarecrow hat women**6K/yr+18.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/scarecrow-hat/search-terms)
## **Top scarecrow hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Womens Sun Hats Wide Brim Summer Beach Hat for Women Foldable Travel Fedora Handmade Crochet Straw Hat Packable UPF50+ Khaki**Askljeby**$14.62**4.1★1,222 rev](https://www.amazon.com/dp/B0CR7PDH36) [2**COLLECT PRESENT Classic Scarecrow Hat with Straw Kit for Adults Adjustable Size Soft Felt Material with Realistic Straw Detailing Perfect for Fall-Themed Costumes Parties and Plays (Brown)**COLLECT PRESENT**$18.86**4.7★84 rev](https://www.amazon.com/dp/B0F7YKM6YL) [3**Uyecos Halloween Horror Headwear Hat Creepy Scary Burlap Sack Mask Cosplay Party Costume Headgear Adult**Uyecos**$15.73**3.5★9 rev](https://www.amazon.com/dp/B0C8JVFQQ8) [4**boderier Womens Straw Hat Beach Sun Hat Floppy Frayed Crochet Foldable Straw Bucket Hat Summer Beach Accessories Beige**boderier**$15.11**4.2★193 rev](https://www.amazon.com/dp/B09V7N94LL) [5**Nicky Bigs Novelties Scarecrow Hat Headband Felt Witch Hats Straw Witch Hat Wizard Hats Scarecrow Costume For Adult Scare Crow Costume Accessories For Women**Nicky Bigs Novelties**$10.39**4.6★307 rev](https://www.amazon.com/dp/B07R54DMP5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brown Burlap Cloth Sack Texture Baseball Cap Cotton Dad Hat Adjustable Print Ball Cap for Women**AOLBSPD**$9.98**0 rev3mo ago](https://www.amazon.com/dp/B0GTKNK76X) [**Lunaryvo Scarecrow Costume Kit for Adults Wizard Witch Hat Rope Belt Straw Kit Oktoberfest Dress Halloween Harvest Party (Brown)**Generic**$11.72**2 rev8mo ago](https://www.amazon.com/dp/B0G1SLX4TH) [**Lunaryvo Mini Scarecrow Hat Headband for Adults Sunflower Headband With Face Decals Halloween Costume Accessory 2pcs (Light Brown)**Generic**$6.52**0 rev8mo ago](https://www.amazon.com/dp/B0G1SVDPZR) [**Lunaryvo Scarecrow Costume Scarecrow Hat Raffia Straw Kit Face Decals Sunflower Patchwork Halloween Harvest Accessories (Brown-11pcs)**Generic**$12.78**1 rev8mo ago](https://www.amazon.com/dp/B0G1SQN4H7) [**Sofeavo Scarecrow Hat Headband Scarecrow Costume Accessories for Women Men Halloween Fall Thanksgiving Cosplay Dress Up Gifts Decorations**Sofeavo**$5.93**35 rev11mo ago](https://www.amazon.com/dp/B0FJKLRP8Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brown Burlap Cloth Sack Texture Baseball Cap Cotton Dad Hat Adjustable Print Ball Cap for Women**AOLBSPD**$9.98**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0GTKNK76X) [**Lunaryvo Scarecrow Costume Kit for Adults Wizard Witch Hat Rope Belt Straw Kit Oktoberfest Dress Halloween Harvest Party (Brown)**Generic**$11.72**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0G1SLX4TH) [**Lunaryvo Scarecrow Costume Scarecrow Hat Raffia Straw Kit Face Decals Sunflower Patchwork Halloween Harvest Accessories (Brown-11pcs)**Generic**$12.78**2.0★**▲ 1000%**](https://www.amazon.com/dp/B0G1SQN4H7) [**Lunaryvo Mini Scarecrow Hat Headband for Adults Sunflower Headband With Face Decals Halloween Costume Accessory 2pcs (Light Brown)**Generic**$6.52**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G1SVDPZR) [**CHOK.LIDS Frayed Bucket Hats for Women Men Unisex Trendy Washed Cotton Floppy Wide Brim Boonie Outdoor Summer Beach Headwear (Brown)**CHOK.LIDS**$14.87**4.4★**▲ 640%**](https://www.amazon.com/dp/B0BFBQWDXD)
**~~View all trending →~~**
## **What buyers say about scarecrow hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The hat was well made”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Ease Of Use**11%
*“And easy to use”*
**Size-Overall**10%
*“Great fit”*
**Weight Light**7%
*“Its lightweight”*
**Color**5%
*“Nice color”*
**Durability**5%
*“Quality and durable”*
**Value For Money**4%
*“Great Value”*
**Adjustability/Rotatability/Reclining**3%
*“the brim is easy to adjust”*
**Quick Drying**3%
*“dries back to normal easy to pack”*
### **What buyers complain about **
**Shape/Style**33%
*“Non flattering”*
**Size-Overall**17%
*“it didn't fit”*
**Quality-Overall**11%
*“Hat was deformed and cheap”*
**Advertised Vs Actual Product**8%
*“Nothing like picture”*
**Adhesion/Stickiness**6%
*“it is glued down tightly all around the hat”*
**Wrinkles**6%
*“Came very wrinkled too”*
**Durability**6%
*“don't last”*
**Value For Money**4%
*“Not worth it”*
**Material Quality**3%
*“made of extremely shoddy material”*
**Color**3%
*“didn't like the color to my skin tone”*
### **Top return reasons **
**Size-Overall**53%
**Shape/Style**14%
**Advertised Vs Actual Product**9%
**Material Quality**6%
**Quality-Overall**4%
**Strength**4%
**Color**2%
**Width**2%
**Value For Money**1%
**Wrinkles**1%
## **Common questions**
- **Is scarecrow hat profitable to sell on Amazon United States?**
- The niche generates $38K/yr across 40 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the scarecrow hat niche?**
- 33 brands and 52 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in scarecrow hat?**
- Top complaints mined from reviews: Shape/Style, Size-Overall, Quality-Overall. The return rate is 12.3% — above our launch gate.
- **When does demand for scarecrow hat peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 117.5× the quietest.
- **What does it cost to enter the scarecrow hat niche?**
- Listings span $5.93–$57.46; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.
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