[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-clothing-shoes-jewelry-santa-coat":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":190,"baselines":225,"demand":230,"seasonality":314,"brandShare":315,"products":336,"feedback":442,"searchTerms":485,"related":503,"lastUpdated":173},"ee407a57-63dd-4588-b191-b666c0b4704f","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":47,"label":48,"slug":49,"href":50},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":166,"returnRate":167,"successfulLaunches360":168,"newProducts360":135,"amazonNicheId":145,"title":169,"slug":170,"href":171,"leafCategoryName":172,"scrapedAt":173,"brandCount":135,"brandCountYearAgo":174,"sellerCount":175,"signals":176,"avgBsr":180,"pageQuality":168,"unitsSoldMin":181,"unitsSoldAvgMin":168,"unitsSoldAvgMax":182,"revenueMin":183,"revenueMax":184,"avgBrandAgeMonths":185,"avgSellerAgeDays":186,"top20ClickShare":187,"top20BrandShare":187,"primePct":188,"oosRate":189},26264,87882,3.1585,-0.2638,0.0085,0.6915,0.8245,3.95,475,35.16,19.13,74.4,12,1000,0.25,0.1327,0,"santa coat","santa-coat","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fsanta-coat","Jackets & Coats","2026-07-21T08:40:34.524163+00:00",3,11,[177,178,179],"quality_gap","high_returns","low_review_barrier",95180,750,100,26370,35160,47,213,1,0.4167,0.1811,{"score":191,"verdict":192,"components":193},34,"skip",[194,199,201,204,207,210,213,218,220,223],{"key":195,"score":196,"weight":197,"raw":198},"marketSize",7,0.15,26264.41,{"key":200,"score":164,"weight":197,"raw":155},"growth",{"key":202,"score":175,"weight":203,"raw":156},"conversion",0.1,{"key":205,"score":206,"weight":197,"raw":157},"competition",26,{"key":208,"score":209,"weight":203,"raw":158},"brandShare",38,{"key":211,"score":212,"weight":203,"raw":159},"qualityGap",96,{"key":214,"score":215,"weight":216,"raw":217},"reviewMoat",76,0.05,475.42,{"key":219,"score":168,"weight":203,"raw":167},"returns",{"key":221,"score":222,"weight":216,"raw":161},"avgPrice",95,{"key":224,"score":222,"weight":216,"raw":187},"priceRange",{"avgRating":226,"medianPrice":227,"medianReturnRate":228,"nichesTracked":229},4.42,24.38,0.0215,115062,{"points":231,"droppedPartialWeek":313},[232,235,238,241,244,247,249,252,255,258,261,263,266,269,272,275,278,281,284,287,290,293,296,299,301,304,307,310],{"week":233,"volume":234},"2026-01-04",812,{"week":236,"volume":237},"2026-01-11",348,{"week":239,"volume":240},"2026-01-18",274,{"week":242,"volume":243},"2026-01-25",193,{"week":245,"volume":246},"2026-02-01",133,{"week":248,"volume":222},"2026-02-08",{"week":250,"volume":251},"2026-02-15",112,{"week":253,"volume":254},"2026-02-22",83,{"week":256,"volume":257},"2026-03-01",119,{"week":259,"volume":260},"2026-03-08",121,{"week":262,"volume":212},"2026-03-15",{"week":264,"volume":265},"2026-03-22",110,{"week":267,"volume":268},"2026-03-29",102,{"week":270,"volume":271},"2026-04-05",80,{"week":273,"volume":274},"2026-04-12",63,{"week":276,"volume":277},"2026-04-19",40,{"week":279,"volume":280},"2026-04-26",67,{"week":282,"volume":283},"2026-05-03",77,{"week":285,"volume":286},"2026-05-10",87,{"week":288,"volume":289},"2026-05-17",89,{"week":291,"volume":292},"2026-05-24",109,{"week":294,"volume":295},"2026-05-31",79,{"week":297,"volume":298},"2026-06-07",59,{"week":300,"volume":251},"2026-06-14",{"week":302,"volume":303},"2026-06-21",125,{"week":305,"volume":306},"2026-06-28",117,{"week":308,"volume":309},"2026-07-05",85,{"week":311,"volume":312},"2026-07-12",118,false,null,{"top":316,"otherBrandCount":142,"otherClickShare":335},[317,320,323,326,329,332],{"brand":318,"clickShare":319},"Generic",0.37770000000000004,{"brand":321,"clickShare":322},"XovLAHzY",0.1596,{"brand":324,"clickShare":325},"Sunnywood",0.1383,{"brand":327,"clickShare":328},"Springrain",0.0798,{"brand":330,"clickShare":331},"#followme",0.0691,{"brand":333,"clickShare":334},"BJUTIR",0.0585,0.11699999999999999,[337,347,358,365,374,384,393,398,407,414,423,432],{"asin":338,"title":339,"brand":324,"imageUrl":340,"price":341,"rating":342,"reviews":343,"clickShare90":325,"clickShare360":344,"launchDate":345,"amazonUrl":346},"B00IY0HH3G","Sunnywood Party Santa Costume Red Jacket Unisex Christmas Jacket Hat & Belt Set Fun Holiday Outfit for Xmas Parties Santacon Bar Crawls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Xey-UiEFL.jpg",23.23,4,203,0.3924,"2014-03-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00IY0HH3G",{"asin":348,"title":349,"brand":318,"imageUrl":350,"price":351,"rating":352,"reviews":353,"clickShare90":354,"clickShare360":355,"launchDate":356,"amazonUrl":357},"B0G34YLK6G","Christmas Costume Mens Santa Trench Coat Trendy Fur Trim Coats Long Peacoats Xmas Blazer Jacket Overcoat Holiday","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41iahRgTDrL.jpg",26.04,3.7,13,0.133,0.1571,"2025-11-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G34YLK6G",{"asin":359,"title":349,"brand":318,"imageUrl":360,"price":162,"rating":352,"reviews":353,"clickShare90":361,"clickShare360":362,"launchDate":363,"amazonUrl":364},"B0G46XGVXM","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41l0IUHqOWL.jpg",0.1011,0.0043,"2025-11-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G46XGVXM",{"asin":366,"title":367,"brand":318,"imageUrl":368,"price":369,"rating":370,"reviews":135,"clickShare90":328,"clickShare360":371,"launchDate":372,"amazonUrl":373},"B0G1Z2V36G","Mens Christmas Santa Claus Coat Xmas Faux Fur Trim Long Cardigan Hoodies Winter Heavyweight Sherpa Lined Trench Coats","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4142QR+d32L.jpg",63.21,3.6,0.2307,"2025-11-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G1Z2V36G",{"asin":375,"title":376,"brand":327,"imageUrl":377,"price":378,"rating":379,"reviews":380,"clickShare90":328,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B07KWSPZGM","Springrain Mens Wool Blend Pea Coat Notched Collar Single Breasted Overcoat Warm Winter Trench Coat(Red-M)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31w9nH3vUEL.jpg",48.57,4.4,5220,0.0578,"2018-11-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07KWSPZGM",{"asin":385,"title":386,"brand":321,"imageUrl":387,"price":388,"rating":389,"reviews":390,"clickShare90":328,"clickShare360":391,"launchDate":372,"amazonUrl":392},"B0G1XPX6QP","XovLAHzY Christmas Cardigan Santa Jacket Coat for Men Hoodies Costume Faux Fur Trim Warm Fashion Claus Adult Suit Outfit Red","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F418rP1QCE5L.jpg",25.42,2.7,15,0.0046,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G1XPX6QP",{"asin":394,"title":386,"brand":321,"imageUrl":387,"price":395,"rating":389,"reviews":390,"clickShare90":328,"clickShare360":396,"launchDate":372,"amazonUrl":397},"B0G1XSQ88J",26.46,0.118,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G1XSQ88J",{"asin":399,"title":400,"brand":330,"imageUrl":401,"price":402,"rating":379,"reviews":403,"clickShare90":331,"clickShare360":404,"launchDate":405,"amazonUrl":406},"B0FWMDRNHP","#followme Mens Adult Santa Costume with Jacket RL-7018-RED-S-M","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F312W88XONpL.jpg",25.94,72,0.0082,"2025-10-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FWMDRNHP",{"asin":408,"title":349,"brand":318,"imageUrl":409,"price":410,"rating":352,"reviews":353,"clickShare90":411,"clickShare360":412,"launchDate":356,"amazonUrl":413},"B0G34WCPS9","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41l5QkCdSTL.jpg",25.31,0.0638,0.0034,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G34WCPS9",{"asin":415,"title":416,"brand":333,"imageUrl":417,"price":418,"rating":419,"reviews":187,"clickShare90":334,"clickShare360":420,"launchDate":421,"amazonUrl":422},"B0G26HHBC4","BJUTIR MenS Clausplay Santa Jackets With White Faux Fur Fleece Clau Xmas Cosplay Costume Coats Warm Trench Overcoat Vacation Wine XXXXL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GgazeODLL.jpg",21.24,5,0.0164,"2025-11-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G26HHBC4",{"asin":424,"title":425,"brand":426,"imageUrl":427,"price":163,"rating":428,"reviews":429,"clickShare90":334,"clickShare360":362,"launchDate":430,"amazonUrl":431},"B0CZ6WHNJX","Togake Santa Claus Costume Adult Men Plus Size Deluxe Santa Costumes Suit 11 Pcs Professional Santa Outfit for Christmas 3XL","Togake","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Xoiax8NBL.jpg",4.7,73,"2024-03-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CZ6WHNJX",{"asin":433,"title":434,"brand":435,"imageUrl":436,"price":437,"rating":438,"reviews":298,"clickShare90":334,"clickShare360":439,"launchDate":440,"amazonUrl":441},"B0D9J53C78","Opemon Santa Claus Costume for Adult Mens Santa Clause Suit 11pcs Deluxe Christmas Red Velvet Outfit Xmas Holiday Party Set 3XL","Opemon","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41dk7JcwVkL.jpg",43.01,4.8,0.0027,"2024-07-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D9J53C78",{"love":443,"hate":450,"returnReasons":461},[444],{"topic":445,"percentOfMentions":446,"verbatims":447},"Size-Overall",0.75,[448,449],"Great fit","Fits fine,",[451,457],{"topic":452,"percentOfMentions":453,"verbatims":454},"Quality-Overall",0.5,[455,456],"This was cheap crap","Although its not the quality I am accustomed to",{"topic":458,"percentOfMentions":166,"verbatims":459},"Advertised Vs Actual Product",[460],"doesnt look anything like it does in the picture",[462,464,466,468,470,473,475,478,480,483],{"reason":445,"pct":463},0.5918,{"reason":452,"pct":465},0.061200000000000004,{"reason":458,"pct":467},0.051,{"reason":469,"pct":467},"Material Quality",{"reason":471,"pct":472},"Chest Fit",0.0408,{"reason":474,"pct":472},"Color",{"reason":476,"pct":477},"Sleeve Fit",0.030600000000000002,{"reason":479,"pct":477},"Shoulder Fit",{"reason":481,"pct":482},"Arm Fit",0.0204,{"reason":484,"pct":482},"Smell",[486,490,495,499],{"term":169,"volume":487,"growthQoq":488,"conversionRate":489},72857,-0.2981,0.001,{"term":491,"volume":492,"growthQoq":493,"conversionRate":494},"santa claus jacket",8157,0.0127,0.0063,{"term":496,"volume":497,"growthQoq":498,"conversionRate":168},"santa jacket and hat",2948,0.1724,{"term":500,"volume":501,"growthQoq":502,"conversionRate":168},"santacon costume men",3920,-0.6522,[504,510,515,520,526,531],{"title":505,"href":506,"score":403,"verdict":507,"marketSize":508,"growth90":509},"first communion gifts for boys","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Ffirst-communion-gifts-for-boys","watch",398262.51,2.2345,{"title":511,"href":512,"score":403,"verdict":507,"marketSize":513,"growth90":514},"fifa world cup 2026 tshirt","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Ffifa-world-cup-2026-tshirt",176846.26,21.9006,{"title":516,"href":517,"score":403,"verdict":507,"marketSize":518,"growth90":519},"american flag hat","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Famerican-flag-hat",764006.02,4.2878,{"title":521,"href":522,"score":403,"verdict":523,"marketSize":524,"growth90":525},"white socks men","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-socks-men","launch",2984249.86,0.1326,{"title":527,"href":528,"score":403,"verdict":507,"marketSize":529,"growth90":530},"american flag overalls","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Famerican-flag-overalls",661512.33,25.9772,{"title":532,"href":533,"score":429,"verdict":507,"marketSize":534,"growth90":535},"white ankle socks for men","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-ankle-socks-for-men",447876.73,0.8832]