---
title: "Search terms — salt life - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/salt-life/search-terms"
last_updated: "2026-08-11T02:12:31.101Z"
locale: en
meta:
  description: "Niche score 51/100 · $106K/yr market · 718K searches/yr · $20.71 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $106K/yr market · 718K searches/yr · $20.71 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — salt life - Flapen"
---

# **salt life**

**Worth a look**

Shows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Market size 26Growth 63Conversion 9Competition 96Returns 28Price range 88Avg price 89Brand share 41Review moat 65Quality gap 37

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Great****$20.71**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.39–$43.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****916.05**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+41.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.8%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$106K**

$106K/yr · 718K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

## Search terms