---
title: "Sally Costume Girls — $12K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sally-costume-girls"
last_updated: "2026-08-10T23:03:10.074Z"
locale: en
meta:
description: "Niche score 40/100 · $12K/yr market · 179K searches/yr · $26.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $12K/yr market · 179K searches/yr · $26.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sally Costume Girls — $12K/yr Amazon US Niche (2026) - Flapen"
---
# **sally costume girls**
**Skip it**
A small market ($12K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 56Conversion 3Competition 68Returns 13Price range 81Avg price 95Brand share 55Review moat 45Quality gap 32
**Avg price**
**Incredible****$26.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.82–$43.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+29.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,953.49**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****8.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$12K**
$12K/yr · 179K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, sally costume girls is a $12K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sally costume girls market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$40K–$53K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#4,602**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **57%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 83%
**Open market**
**22%**
- Disney27% - Disguise18% - nezababy13% - WEFONLLICOS7% - shyhand7% - Dressy Daisy6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.2% search growth over the last 90 days.
50K30KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 216.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sally-costume-girls/trend)
## **Top sally costume girls search terms**
- **sally costume kids**26K/yr+42.2%0.4% conv. - **sally costume toddler**14K/yr+67.8%0.0% conv. - **sally halloween costume kids**4K/yr+264.6%0.3% conv. - **sally toddler costume**6K/yr+118.7%0.0% conv. - **toddler sally costume**8K/yr+67.2%0.0% conv. - **kids sally costume**7K/yr+40.6%1.3% conv. - **disfraz de sally para nia**5K/yr+4.3%0.0% conv. - **sally kids costume**6K/yr+0.9%0.0% conv. - **girls sally costume**7K/yr+79.7%0.0% conv. - **sally costume girls**82K/yr-77.5%1.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sally-costume-girls/search-terms)
## **Top sally costume girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4728%$94412%$1K16%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disguise Nightmare Before Christmas Sally Deluxe Costume Officially Licensed Nightmare Before Christmas for Kids Small (4-6x)**Disguise**$23.89**4.6★1,524 rev](https://www.amazon.com/dp/B01N16WPNE) [2**Disney Nightmare Before Christmas Little Girls Halloween Costume with Mesh Ruffle Sally Blue Pink 3-4**Disney**$27.68**4.6★199 rev](https://www.amazon.com/dp/B095KRP6VZ) [3**nezababy 5PCS Kids Sally Costume Girls Christmas Dress Sally Wig Bag Tights Gloves Cosplay Accessories for Halloween Fancy Dress (Large)**nezababy**$29.97**4.0★36 rev](https://www.amazon.com/dp/B0D4QPJ7X6) [4**shyhand Sally Costume for Girls Kids Nightmare Before Christmas Dress Wig Pants Accessories Sally Cosplay Outfit 3-12 Years**shyhand**$38.33**4.6★40 rev](https://www.amazon.com/dp/B0DCZ13YWM) [5**Ruikajia Sally Costume Tutu Dress Sally Costume Dress 3 Years Multicoloured**Ruikajia**$16.61**5.0★1 rev](https://www.amazon.com/dp/B0DXVNX14L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEYUYAN Girls Costume**LEYUYAN**$36.80**24 rev9mo ago](https://www.amazon.com/dp/B0FSZPDYS3) [**WEFONLLICOS 5PCS Sally Costume Kids Girls Patchwork Dress with Sally Wig Bag Tights Gloves Halloween Christmas Cosplay Outfit Fancy Dress (140)**WEFONLLICOS**$28.27**19 rev11mo ago](https://www.amazon.com/dp/B0FKGY1T82) [**WEFONLLICOS 4PCS Sally Costume Kids Girls Patchwork Dress with Sally Wig Bag Tights Halloween Christmas Cosplay Outfit Party Fancy Dress (140)**WEFONLLICOS**$25.24**18 rev11mo ago](https://www.amazon.com/dp/B0FKGYG2Y2) [**WEFONLLICOS 4PCS Sally Costume Kids Girls Patchwork Dress with Sally Wig Bag Tights Halloween Christmas Cosplay Outfit Party Fancy Dress (130)**WEFONLLICOS**$27.28**18 rev11mo ago](https://www.amazon.com/dp/B0FKGXSGTT) [**Disney Nightmare Before Christmas Jack Skellington and Sally Girls Long Sleeve Tulle Dress for Toddler and Big Kids Pink**Disney**$19.72**26 rev1y ago](https://www.amazon.com/dp/B0FH7M5KM9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ruikajia Sally Costume Tutu Dress Sally Costume Dress 3 Years Multicoloured**Ruikajia**$16.61**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0DXVNX14L) [**LEYUYAN Girls Costume**LEYUYAN**$36.80**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FSZPDYS3) [**nezababy 5PCS Kids Sally Costume Girls Christmas Dress Sally Wig Bag Tights Gloves Cosplay Accessories for Halloween Fancy Dress (Large)**nezababy**$29.97**4.0★**▲ 1000%**](https://www.amazon.com/dp/B0D4QPJ7X6) [**Disney Fantasy Gown Nightgown SO SALLY**Disney**$20.80**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0CZC8LN2B) [**Disney Nightmare Before Christmas Jack Skellington Sally Toddler Girls Tulle Dress Purple/Teal/Gold Ombre 3T**Disney**$24.84**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0CM4DQ83D)
**~~View all trending →~~**
## **What buyers say about sally costume girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**38%
*“The dress fit fine my 5 year old little girl”*
**Quality-Overall**25%
*“Great quality”*
**Shape/Style**5%
*“The outfit looks fantastic visually”*
**Design-Overall**5%
*“the patchwork design screams personality”*
**Color**5%
*“The colors are loud”*
**Weight Light**5%
*“The fabric feels lightweight”*
**Material Quality**5%
*“It is the kind of material that looks amazing in photos”*
### **What buyers complain about **
**Material Quality**50%
*“Scratchy material and not really suitable for sleeping in”*
**Advertised Vs Actual Product**25%
*“Im very disappointed that it doesnt look much like the one in the picture. too flat”*
**Size-Overall**25%
*“The leggings, they come to big as if they were for a 8-10y old girl, so the costume was totally ruined”*
### **Top return reasons **
**Size-Overall**63%
**Advertised Vs Actual Product**11%
**Value For Money**5%
**Material Quality**5%
**Product Condition**4%
**Soft Feel**3%
**Chest Fit**3%
**Waist Fit**3%
**Shoulder Fit**3%
**Smell**1%
## **Common questions**
- **Is sally costume girls profitable to sell on Amazon United States?**
- The niche generates $12K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +29.2%. Flapen's verdict: Skip it (40/100).
- **How competitive is the sally costume girls niche?**
- 15 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in sally costume girls?**
- Top complaints mined from reviews: Material Quality, Advertised Vs Actual Product, Size-Overall. The return rate is 8.5% — above our launch gate.
- **When does demand for sally costume girls peak?**
- Demand peaks in Sep–Oct; the busiest month runs 216.5× the quietest.
- **What does it cost to enter the sally costume girls niche?**
- Listings span $8.82–$43.47; the average listing price is $26.41 (sweet spot $15–$100). The average incumbent carries 1,953 reviews — the moat a new listing must climb.
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