---
title: "Sailor Costume — $151K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/sailor-costume"
last_updated: "2026-08-11T00:54:08.486Z"
locale: en
meta:
description: "Niche score 55/100 · $151K/yr market · 721K searches/yr · $24.86 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $151K/yr market · 721K searches/yr · $24.86 avg price. Weak search conversion (0.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sailor Costume — $151K/yr Amazon US Niche (2026) - Flapen"
---
# **sailor costume**
**Worth a look**
Shows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Market size 32Growth 18Conversion 11Competition 89Returns 26Price range 83Avg price 95Brand share 96Review moat 75Quality gap 80
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$24.86**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Great****$5.66–$69.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****499.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$151K**
$151K/yr · 721K searches
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, sailor costume is a $151K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sailor costume market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$249K–$311K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#10,415**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **69%**
- **Out of stock**
- **16.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**55 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**32%**
Top 20: 72%
**Top-5 click share**
**26%**
Top 20: 61%
**Open market**
**63%**
- SATINIOR9% - DPLin8% - ZHOUYOPINPAI5% - American Trends5% - Fun Costumes5% - JJ-GOGO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 21.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/sailor-costume/trend)
## **Top sailor costume search terms**
- **sailor**101K/yr-10.1%0.3% conv. - **sailor costume**274K/yr-38.1%0.8% conv. - **sailor outfit**36K/yr-16.2%0.8% conv. - **sailor costume women**60K/yr+28.5%0.3% conv. - **sailor outfit men**12K/yr+21.7%0.9% conv. - **nautical accessories for women**9K/yr+69.4%1.2% conv. - **sailor costume men**65K/yr-26.3%1.1% conv. - **womens sailor costume**34K/yr-22.9%0.4% conv. - **sailor accessories**29K/yr-32.5%2.1% conv. - **nautical accessories**6K/yr+79.1%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/sailor-costume/search-terms)
## **Top sailor costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$9K8%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SATINIOR 2 Sailor Scarf Flight Attendant Neck Scarf for Women Silk Feeling Hair Wraps 23.6 x 23.6 Inches (Blue)**SATINIOR**$7.16**4.5★241 rev](https://www.amazon.com/dp/B0D97SZRF5) [2**DPLin 2Pcs Yacht Captain Hat Sailor Ship Cap Scarf Sunglasses Sailor Hat Boat Costume For Men Women Captains Dressing up Party (2pCS set)**DPLin**$9.24**4.4★798 rev](https://www.amazon.com/dp/B0C7P7D1Y5) [3**JJ-GOGO Vintage Nautical Sailor Costume - Female Navy Exotic Uniform Halloween Fancy Party Cosplay Mini Dress (S)**JJ-GOGO**$17.52**0.0★0 rev](https://www.amazon.com/dp/B0G6MJGPGQ) [4**PU Leather Anchor Purse 8.5x5.0 Wristlet Bag Zip Coin Pouch**inOne**$12.79**4.6★507 rev](https://www.amazon.com/dp/B07GT7WB1V) [5**ZHOUYOPINPAI Sailor Performance Dress Uniform Mens 2-Piece Captain Suit with Jacket and Pants Stage Themed Events L White**ZHOUYOPINPAI**$69.15**5.0★2 rev](https://www.amazon.com/dp/B0G1YBM9M3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sailor Scarf Flight Attendant Neck Scarf Red White And Blue Bandana For Women Yacht Rock Party Accessories Blue And White Stripes**American Trends**$8.02**21 rev6mo ago](https://www.amazon.com/dp/B0GF7WHXCG) [**Sailor Scarf Flight Attendant Neck Scarf Red White And Blue Bandana For Women Yacht Rock Party Accessories Blue Red And White Stripes**American Trends**$8.00**21 rev6mo ago](https://www.amazon.com/dp/B0GF82RPR2) [**JJ-GOGO Vintage Nautical Sailor Costume - Female Navy Exotic Uniform Halloween Fancy Party Cosplay Mini Dress (S)**JJ-GOGO**$17.52**0 rev7mo ago](https://www.amazon.com/dp/B0G6MJGPGQ) [**Vintage Nautical Dress 1950s Retro Sleeveless 50s Style Pinup Rockabilly Swing A Line Midi Dresses for Church Wedding Guest Bridal Shower Photoshoot Summer 4th of July Nautical Dresses Navy Blue 2XL**ODIZLI**$35.97**2 rev7mo ago](https://www.amazon.com/dp/B0G58KD9VS) [**ZHOUYOPINPAI Sailor Performance Dress Uniform Mens 2-Piece Captain Suit with Jacket and Pants Stage Themed Events L White**ZHOUYOPINPAI**$69.15**2 rev8mo ago](https://www.amazon.com/dp/B0G1YBM9M3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GERINLY Sailor Scarf with Red Blue White Stripe Silk Navy Neckerchief for Yacht Party Flight Attendant Scarf(NavyRed)**GERINLY**$6.87**4.3★**▲ 450%**](https://www.amazon.com/dp/B0FH92WXQ9) [**Vintage Nautical Dress 1950s Retro Sleeveless 50s Style Pinup Rockabilly Swing A Line Midi Dresses for Church Wedding Guest Bridal Shower Photoshoot Summer 4th of July Nautical Dresses Navy Blue 2XL**ODIZLI**$35.97**2.8★**▲ 449%**](https://www.amazon.com/dp/B0G58KD9VS) [**Sailor Scarf Flight Attendant Neck Scarf Red White And Blue Bandana For Women Yacht Rock Party Accessories Blue And White Stripes**American Trends**$8.02**4.6★**▲ 382%**](https://www.amazon.com/dp/B0GF7WHXCG) [**ZHOUYOPINPAI Sailor Performance Dress Uniform Mens 2-Piece Captain Suit with Jacket and Pants Stage Themed Events L White**ZHOUYOPINPAI**$69.15**5.0★**▲ 362%**](https://www.amazon.com/dp/B0G1YBM9M3) [**SATINIOR 2 Sailor Scarf Flight Attendant Neck Scarf for Women Silk Feeling Hair Wraps 23.6 x 23.6 Inches (Blue)**SATINIOR**$7.16**4.5★**▲ 356%**](https://www.amazon.com/dp/B0D97SZRF5)
**~~View all trending →~~**
## **What buyers say about sailor costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Beautiful, quality bracelets”*
**Value For Money**14%
*“Great purchase for the money”*
**Size-Overall**13%
*“Fits perfectly”*
**Color**8%
*“color is pretty”*
**Advertised Vs Actual Product**7%
*“Product is as described”*
**Shape/Style**5%
*“Great style”*
**Gifting Purpose**4%
*“Gift”*
**Durability**3%
*“Very durable”*
**Weight Light**3%
*“The white gloves are lightweight”*
**Adjustability/Rotatability/Reclining**2%
*“adjustable in size”*
### **What buyers complain about **
**Quality-Overall**17%
*“Looks cheap”*
**Size-Overall**16%
*“Too big”*
**Color**8%
*“Too yellow looks really cheap”*
**Durability**7%
*“durability isn't why you”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Value For Money**5%
*“Looks expensive”*
**Metal Authenticity**4%
*“The gold looks quite fake in color”*
**Wrinkles**3%
*“Arrived damaged wrinkled in box”*
**Shape/Style**2%
*“Captains have flimsy could not hold it shape”*
**Weight Heavy**2%
*“The 5 bracelets together are a bit heavy”*
### **Top return reasons **
**Size-Overall**43%
**Quality-Overall**10%
**Color**5%
**Material Quality**4%
**Advertised Vs Actual Product**4%
**Shape/Style**4%
**Wrist Fit**4%
**Length**3%
**Chest Fit**2%
**Value For Money**2%
## **Common questions**
- **Is sailor costume profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 74 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the sailor costume niche?**
- 55 brands and 69 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in sailor costume?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 4.9%.
- **When does demand for sailor costume peak?**
- Demand peaks in Oct–Nov; the busiest month runs 21.5× the quietest.
- **What does it cost to enter the sailor costume niche?**
- Listings span $5.66–$69.15; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 500 reviews — the moat a new listing must climb.
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