---
title: "Safety Pin Necklace — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/safety-pin-necklace"
last_updated: "2026-08-10T14:23:59.308Z"
locale: en
meta:
description: "Niche score 39/100 · $20K/yr market · 182K searches/yr · $9.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $20K/yr market · 182K searches/yr · $9.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Safety Pin Necklace — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **safety pin necklace**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 18Conversion 15Competition 29Returns 83Price range 20Avg price 30Brand share 49Review moat 95Quality gap 89
**Review moat**
**Great****105.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.60**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****$4.96–$17.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$20K**
$20K/yr · 182K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, safety pin necklace is a $20K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **safety pin necklace market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$29K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#8,076**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**19%**
- SIXAOAZZ32% - POYAMUSE14% - Medsor13% - Locrccl9% - Hewill8% - KONPJE6%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -14.7% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/safety-pin-necklace/trend)
## **Top safety pin necklace search terms**
- **safety pin necklace**127K/yr-16.0%0.8% conv. - **safety pin jewelry**12K/yr-25.0%0.4% conv. - **safety pin necklace gold**9K/yr+5.9%0.5% conv. - **pin necklace**8K/yr-11.0%0.7% conv. - **safety pin necklace silver**9K/yr-18.9%0.9% conv. - **gold safety pin necklace**6K/yr-0.9%0.4% conv. - **safety pins necklace**4K/yr-12.5%0.6% conv. - **safety pin jewelry for women**4K/yr-25.4%0.0% conv. - **safety pin necklace for women**2K/yr+25.2%0.0% conv. - **safety pin necklace mental health**1K/yr-1.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/safety-pin-necklace/search-terms)
## **Top safety pin necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SIXAOAZZ Safety Pin Necklace Heart Pendant Sweet Cool Style Paper Clip Necklace with Extension Chain Simple Copper Personality Exquisite Safety Pin Jewelry for Women (Black)**SIXAOAZZ**$7.84**4.1★71 rev](https://www.amazon.com/dp/B0D7MW1ZT8) [2**POYAMUSE Minimalist Safety Pin Pendant Necklace for Women - Silver Paperclip Chain Necklace - Unique Fashionable Collarbone Jewelry - Silver**POYAMUSE**$6.02**3.6★23 rev](https://www.amazon.com/dp/B0F1CZ3LPW) [3**Medsor Safety Pin Necklace Silver Paper Clip Pendant Cubic Zirconia Saftey Pin Necklace Choker For Women Gift**Medsor**$10.26**4.1★45 rev](https://www.amazon.com/dp/B0DGXQ5Z11) [4**Locrccl Silver Safety Pin Necklace for Women Big Safety Pin Pendant Necklace Dainty Safety Pin Choker Necklace Silver Minimalism Safety Pin Link Chain Necklace Hip Hop Punk Rock Jewelry (Silver)**Locrccl**$5.25**3.9★32 rev](https://www.amazon.com/dp/B0DFC3BN8Z) [5**KONPJE Safety Pin Necklace for Women Cubic Zircon Crystal Heart Necklace Black Crystal Paper Clip Chain necklace Adjustable Pink Heart Charm Necklace Y2K Mental Health Jewelry (Pink)**KONPJE**$8.38**4.1★16 rev](https://www.amazon.com/dp/B0DKT4BT5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DIAMANTIO Sterling Silver Safety Pin Necklace with Dual Cross Pendants Cubic Zirconia Gothic Charm Statement Jewelry**DIAMANTIO**$10.13**1 rev1y ago](https://www.amazon.com/dp/B0FH9Z2B74) [**BSGRL Gold Necklace: 14K Gold Plated Dainty Safety Pin Necklace for Women Paved Cubic Zirconia 16.5+2 in**BSGRL**$13.71**126 rev1y ago](https://www.amazon.com/dp/B0F7LM7TC6) [**VRIUA Safety Pin Necklace 14K Gold Plated Dainty Gold Pin Paperclip Necklaces for Women Everyday Simple Jewelry**VRIUA**$14.01**1,006 rev1y ago](https://www.amazon.com/dp/B0F1MS3VGR) [**POYAMUSE Minimalist Safety Pin Pendant Necklace for Women - Silver Paperclip Chain Necklace - Unique Fashionable Collarbone Jewelry - Silver**POYAMUSE**$6.02**23 rev1y ago](https://www.amazon.com/dp/B0F1CZ3LPW) [**LCSDDWAS Safety Pin Necklace Silver Paperclip Chain Necklace For Women Men Paperclip Choker Necklace Silver Choker Necklace For Women Jewelry Gift (saftey pin necklace)**LCSDDWAS**$6.30**37 rev1y ago](https://www.amazon.com/dp/B0DLTHVSWC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DIAMANTIO Sterling Silver Safety Pin Necklace with Dual Cross Pendants Cubic Zirconia Gothic Charm Statement Jewelry**DIAMANTIO**$10.13**3.0★**▲ 179%**](https://www.amazon.com/dp/B0FH9Z2B74) [**Frodete Safety Pin Necklace Bracelet Earrings Jewelry Set Gold Safety Pin Earrings Bracelets for Women Men Trendy Birthday Gifts for Women**Frodete**$8.95**4.5★**▲ 164%**](https://www.amazon.com/dp/B0DFPCKZLL) [**SIXAOAZZ Safety Pin Necklace Heart Pendant Sweet Cool Style Paper Clip Necklace with Extension Chain Simple Copper Personality Exquisite Safety Pin Jewelry for Women (Black)**SIXAOAZZ**$7.84**4.1★**▲ 48%**](https://www.amazon.com/dp/B0D7MW1ZT8) [**Medsor Safety Pin Necklace 14K Gold Plated Paper Clip Pendant Cubic Zirconia Saftey Pin Necklace Choker For Women Gift**Medsor**$9.97**4.1★**▲ 44%**](https://www.amazon.com/dp/B0DGXR5KG2) [**Safety Pin Necklace Silver Gold Paperclip Paper Clip Lock Lariat Necklace for Women Men Jewelry Gift (01 Silver)**Hewill**$10.11**4.2★**▲ 42%**](https://www.amazon.com/dp/B0DF5DDGX5)
**~~View all trending →~~**
## **What buyers say about safety pin necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**17%
*“Thats the part I really wanted”*
**Strength**17%
*“Sturdy however”*
**Quality-Overall**17%
*“Decent”*
**Color**17%
*“Love my necklace dont change color”*
**Value For Money**11%
*“Looks great for the price”*
**Durability**6%
*“durable”*
**Size-Overall**6%
*“The fit is perfect”*
**Allergies**6%
*“No irritation, looks very nice”*
### **What buyers complain about **
**Durability**39%
*“did break easily”*
**Chain/Key Quality**25%
*“I wished there weas some way to not let the chains slip out”*
**Metal Authenticity**17%
*“NOT STAINLESS STEEL”*
**Size-Overall**8%
*“Short”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**17%
**Chain/Key Quality**14%
**Defective Material/Parts**9%
**Neck Fit**7%
**Quality-Overall**5%
**Durability**4%
**Brightness/Shine/Glow**4%
**Add-Ons/Attachments**2%
**Color**1%
## **Common questions**
- **Is safety pin necklace profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 16 tracked products. 90-day search growth is -14.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the safety pin necklace niche?**
- 12 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in safety pin necklace?**
- Top complaints mined from reviews: Durability, Chain/Key Quality, Metal Authenticity. The return rate is 1.6%.
- **When does demand for safety pin necklace peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the safety pin necklace niche?**
- Listings span $4.96–$17.51; the average listing price is $9.60 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.
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