---
title: "Russell Up Costume — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/russell-up-costume"
last_updated: "2026-08-10T19:03:22.594Z"
locale: en
meta:
description: "Niche score 55/100 · $159K/yr market · 186K searches/yr · $39.04 avg price. High returns (7.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $159K/yr market · 186K searches/yr · $39.04 avg price. High returns (7.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Russell Up Costume — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **russell up costume**
**Worth a look**
Shows a sweet-spot price point ($39.04 avg), but high returns (7.5%) keeps it on the watch list.
Market size 33Growth 88Conversion 27Competition 54Returns 16Price range 84Avg price 95Brand share 41Review moat 63Quality gap 79
**Avg price**
**Incredible****$39.04**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+93.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$6.37–$69.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****980.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$159K**
$159K/yr · 186K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****7.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, russell up costume is a $159K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **russell up costume market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$156K–$195K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#3,793**
- **Page quality**
- **0%**
- **Prime**
- **37%**
- **Sponsored**
- **47%**
- **Out of stock**
- **19.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 91%
**Open market**
**15%**
- Fun Costumes39% - Disguise15% - Dreamtop12% - Vifcotlyp11% - BUUFAN4% - xwaruila4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +93.3% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 51.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/russell-up-costume/trend)
## **Top russell up costume search terms**
- **russell up costume**56K/yr+136.3%1.8% conv. - **russell costume**16K/yr+208.9%1.7% conv. - **wilderness explorer costume**14K/yr+83.1%1.3% conv. - **russell from up costume**12K/yr+107.2%2.6% conv. - **russell up**6K/yr+42.1%0.7% conv. - **russel up costume**10K/yr+145.0%1.9% conv. - **russel costume**8K/yr+139.9%2.9% conv. - **up russell costume**6K/yr+60.9%2.5% conv. - **wilderness explorer sash**6K/yr+37.6%1.1% conv. - **russel from up costume**6K/yr+80.2%3.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/russell-up-costume/search-terms)
## **Top russell up costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$13K12%$19K16%$25K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Womens Disney Pixar UP Russell Halloween Costume | Adult Wilderness Explorer Costume for Themed Events & Cosplay Large**Fun Costumes**$52.07**3.9★19 rev](https://www.amazon.com/dp/B0C6R1PQ9V) [2**Dreamtop Scout Costume Set Explorer Costume Accessories with Adventure Sash Patches Hat Neckerchief Flags for Adults Men Women Party Explorer Cosplay**Dreamtop**$18.86**4.3★48 rev](https://www.amazon.com/dp/B0FHVYFXG8) [3**Disguise Up Russell Accessory Kit Officially Licensed Up Costume Accessory Kit for Adults Brown**Disguise**$36.43**4.4★490 rev](https://www.amazon.com/dp/B07KXGD7VR) [4**Vifcotlyp Scout Costume Set Wilderness Explorer Costume Scout Accessories with Hat Sash Scarf for Men Women for World Book Day Halloween**Vifcotlyp**$20.42**4.5★79 rev](https://www.amazon.com/dp/B0FF4D6W8Y) [5**Womens Disney Pixar UP Russell Halloween Costume | Adult Wilderness Explorer Costume for Themed Events & Cosplay Small**Fun Costumes**$52.37**3.9★19 rev](https://www.amazon.com/dp/B0C6QZ13SY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Scout Costume Set Adult Wilderness Explorer with Yellow Hat Orange Neckerchief Merit Badge Sash Balloons Adjustable Fit for Cosplay Halloween Role-Play**FINASKASU**$19.45**15 rev10mo ago](https://www.amazon.com/dp/B0FL24M8J1) [**Dreamtop Scout Costume Set Explorer Costume Accessories with Adventure Sash Patches Hat Neckerchief Flags for Adults Men Women Party Explorer Cosplay**Dreamtop**$18.86**48 rev1y ago](https://www.amazon.com/dp/B0FHVYFXG8) [**5PCS Scout Costume Adult Accessories Set-Perfect for Cosplay Parties and Halloween**BUUFAN**$26.50**36 rev1y ago](https://www.amazon.com/dp/B0FH9X7347) [**Vifcotlyp Scout Costume Set Wilderness Explorer Costume Scout Accessories with Hat Sash Scarf for Men Women for World Book Day Halloween**Vifcotlyp**$20.42**79 rev1y ago](https://www.amazon.com/dp/B0FF4D6W8Y) [**Russell Up Halloween Costume Russel Up Halloween Costume for Family Group Cosplay Costume 10 Years Yellow**xwaruila**$13.37**1 rev1y ago](https://www.amazon.com/dp/B0F13L6BGC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Costume Agent Flint Tropics Basketball Replica Green Jersey #33 Moon Halloween Cosplay**Costume Agent**$43.94**4.6★**▲ 633%**](https://www.amazon.com/dp/B0CHGR32HR) [**atgark Toddler Backpack for Boys 2-5: Preschool Kindergarten Backpack - 13 Daycare Backpack Fit A4 Folder**atgark**$21.85**4.8★**▲ 621%**](https://www.amazon.com/dp/B0D7C335HM) [**Womens Disney Pixar UP Russell Halloween Costume | Adult Wilderness Explorer Costume for Themed Events & Cosplay X-Large**Fun Costumes**$56.09**3.9★**▲ 609%**](https://www.amazon.com/dp/B0C6R14FGN) [**Womens Disney Pixar UP Russell Halloween Costume | Adult Wilderness Explorer Costume for Themed Events & Cosplay Small**Fun Costumes**$52.37**3.9★**▲ 500%**](https://www.amazon.com/dp/B0C6QZ13SY) [**Adorable Adventure Begins: Disney and Pixar Russell Up Toddler Costume - Let Your Little Explorer Soar with Joy! 2T**Fun Costumes**$47.17**3.4★**▲ 474%**](https://www.amazon.com/dp/B0C6QXMVFZ)
**~~View all trending →~~**
## **What buyers say about russell up costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“And it was a good fit”*
**Quality-Overall**17%
*“Costume was good quality”*
**Value For Money**8%
*“Good value for sweat pants”*
**Comfort-Overall**8%
*“very good and comfortable”*
**Design-Overall**7%
*“Nice design,”*
**Color**5%
*“with colorful badges”*
**Add-Ons/Attachments**4%
*“Great Up Costume Accessories”*
**Advertised Vs Actual Product**4%
*“They are what you expect”*
**Sweat Resistance**2%
*“Favorite sweats”*
**Weight Light**2%
*“Its lightweight and great for dress-up or themed events, though some parts may feel a bit simple in quality compared to higher-end costumes”*
### **What buyers complain about **
**Size-Overall**32%
*“They fit horribly though”*
**Quality-Overall**16%
*“It feels pretty low quality compared to the rest”*
**Color**9%
*“Not a color I would normally wear”*
**Pockets/Compartments**8%
*“Pocket has now ripped in both pairs I have of same sweatpants”*
**Material Quality**6%
*“Cheap material”*
**Length**3%
*“Too large and too long”*
**Inseam Fit**2%
*“The inseam is also very long”*
**Thickness**2%
*“the material is very thin”*
### **Top return reasons **
**Size-Overall**60%
**Length**8%
**Waist Fit**7%
**Inseam Fit**5%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Thigh Fit**2%
**Value For Money**1%
**Product Condition**1%
## **Common questions**
- **Is russell up costume profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +93.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the russell up costume niche?**
- 14 brands and 35 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in russell up costume?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 7.5% — above our launch gate.
- **When does demand for russell up costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 51.9× the quietest.
- **What does it cost to enter the russell up costume niche?**
- Listings span $6.37–$69.80; the average listing price is $39.04 (sweet spot $15–$100). The average incumbent carries 981 reviews — the moat a new listing must climb.
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