---
title: "Search terms — running underwear for women - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/running-underwear-for-women/search-terms"
last_updated: "2026-08-11T01:09:07.887Z"
locale: en
meta:
  description: "Niche score 51/100 · $182K/yr market · 601K searches/yr · $22.38 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $182K/yr market · 601K searches/yr · $22.38 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — running underwear for women - Flapen"
---

# **running underwear for women**

**Worth a look**

Shows a fragmented shelf (top 5 take 11% of clicks), but weak search conversion (1.4%) keeps it on the watch list.

Market size 37Growth 27Conversion 17Competition 97Returns 54Price range 80Avg price 93Brand share 50Review moat 20Quality gap 52

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Avg price**

**Great****$22.38**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.39–$43.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$182K**

$182K/yr · 601K searches

**Growth**

**Okay****+1.4%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,309.67**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

## Search terms