---
title: "Running Pants for Women — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/running-pants-for-women"
last_updated: "2026-08-11T01:08:39.702Z"
locale: en
meta:
description: "Niche score 40/100 · $123K/yr market · 961K searches/yr · $38.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $123K/yr market · 961K searches/yr · $38.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Running Pants for Women — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **running pants for women**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 28Growth 11Conversion 4Competition 88Returns 13Price range 86Avg price 95Brand share 33Review moat 26Quality gap 55
**Avg price**
**Incredible****$38.88**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$7.10–$76.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$123K**
$123K/yr · 961K searches
**Review moat**
**Okay****3,897.44**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, running pants for women is a $123K/yr Amazon United States market (961K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **running pants for women market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$156K–$194K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,127**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**166**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 61%
**Open market**
**12%**
- Nike72% - Under Armour5% - THE GYM PEOPLE3% - LALA BIRDS3% - Ieumaz3% - CHRLEISURE3% - Open — no brand owns it (14 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.
50K30KPrime Day '24Holiday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/running-pants-for-women/trend)
## **Top running pants for women search terms**
- **nike leggings for women**358K/yr-30.1%0.3% conv. - **nike leggings**166K/yr-28.9%0.3% conv. - **nike pro leggings**97K/yr-31.9%0.4% conv. - **nike tights women**32K/yr-21.2%0.2% conv. - **leggings nike para mujer**27K/yr-13.3%0.1% conv. - **womens nike leggings**37K/yr-39.4%0.5% conv. - **licra nike para mujer**22K/yr-4.9%0.1% conv. - **licras nike deportivas de mujer**21K/yr-2.5%0.1% conv. - **nike yoga pants for women**22K/yr-24.8%0.2% conv. - **leggings nike**18K/yr-16.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/running-pants-for-women/search-terms)
## **Top running pants for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nike Womens One High-Waisted Seamless Tight Black/White Small**Nike**$57.10**4.6★24 rev](https://www.amazon.com/dp/B0F83YDS4P) [2**Nike Womens Pro 365 Tights Leggings (US Alpha Medium Regular Regular Black)**Nike**$44.86**4.5★575 rev](https://www.amazon.com/dp/B0C2WZLRJY) [3**Nike Womens One High-Waisted Crop Leggings Black Large**Nike**$36.67**4.5★66 rev](https://www.amazon.com/dp/B0D37YZ5YL) [4**Nike Womens Victory 365 Tight Black/White Small**Nike**$51.00**4.6★35 rev](https://www.amazon.com/dp/B0FBW7N1Y6) [5**Nike Womens Sportswear Classics High-Waisted Graphic Leggings Black/White Medium**Nike**$41.95**4.5★256 rev](https://www.amazon.com/dp/B0C9R45HSP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nike Womens Victory 365 Tight Steam/White Small**Nike**$37.18**35 rev11mo ago](https://www.amazon.com/dp/B0FLQDKBJS) [**CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack M**CHRLEISURE**$8.18**1,697 rev1y ago](https://www.amazon.com/dp/B0FDG4657B) [**Nike Womens Sportswear Classics High-Waisted Graphic Leggings Game Royal/White Medium**Nike**$42.17**256 rev1y ago](https://www.amazon.com/dp/B0FCLN7D5Z) [**Nike Womens Victory 365 Tight Black/White Small**Nike**$51.00**35 rev1y ago](https://www.amazon.com/dp/B0FBW7N1Y6) [**Nike Womens One High-Waisted Seamless Tight Black/White Small**Nike**$57.10**24 rev1y ago](https://www.amazon.com/dp/B0F83YDS4P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nike Womens One High-Waisted Flared Leggings Black/White Large**Nike**$66.97**3.4★**▲ 74%**](https://www.amazon.com/dp/B0F842213B) [**Nike Womens Victory 365 Tight Steam/White Small**Nike**$37.18**4.6★**▲ 74%**](https://www.amazon.com/dp/B0FLQDKBJS) [**Vitality Cloud II Leggings for Women - High Waisted Tummy Control Compression Workout Leggings with No Front Seam - Athletic Pants Seamless Fit Midnight Small**Vitality**$76.51**4.1★**▲ 66%**](https://www.amazon.com/dp/B0C9VWNL48) [**CHRLEISURE Leggings with Pockets for Women - Tummy Control High Waisted Soft Workout Yoga PantsBlack M**CHRLEISURE**$8.18**4.5★**▲ 60%**](https://www.amazon.com/dp/B0FDG4657B) [**Nike Womens One High-Waisted Seamless Tight Black/White Small**Nike**$57.10**4.6★**▲ 56%**](https://www.amazon.com/dp/B0F83YDS4P)
**~~View all trending →~~**
## **What buyers say about running pants for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Fit as expected”*
**Comfort-Overall**16%
*“very comfortable to wear all day”*
**Soft Feel**10%
*“So soft”*
**Quality-Overall**7%
*“These pants are good quality”*
**Value For Money**5%
*“great value”*
**Material Quality**4%
*“Good material”*
**Pockets/Compartments**3%
*“Love the Pockets”*
**Stretchability/Expandability/Elasticity**3%
*“Good stretch”*
**Thickness**3%
*“These are thick pants”*
**Exercise/Sports Suitability**2%
*“Great leggings for working out”*
### **What buyers complain about **
**Size-Overall**16%
*“Size down”*
**Material Quality**6%
*“Didn't like the material”*
**Thickness**6%
*“Thick”*
**Transparency**5%
*“Definitely see through”*
**Quality-Overall**4%
*“cheap quality”*
**Waist Fit**3%
*“Too tight banding at waist”*
**Comfort-Overall**2%
*“Not comfortable”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Stretchability/Expandability/Elasticity**2%
*“These dont really stretch at all”*
**Smell**2%
*“Strong nasty smell”*
### **Top return reasons **
**Size-Overall**37%
**Waist Fit**19%
**Material Quality**10%
**Length**5%
**Thin**4%
**Thigh Fit**3%
**Inseam Fit**3%
**Advertised Vs Actual Product**2%
**Hip Fit**2%
**Transparency**2%
## **Common questions**
- **Is running pants for women profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 79 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the running pants for women niche?**
- 20 brands and 166 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in running pants for women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 8.5% — above our launch gate.
- **When does demand for running pants for women peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the running pants for women niche?**
- Listings span $7.10–$76.51; the average listing price is $38.88 (sweet spot $15–$100). The average incumbent carries 3,897 reviews — the moat a new listing must climb.
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