---
title: "Running Beanie — $343K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/running-beanie"
last_updated: "2026-08-10T18:33:28.395Z"
locale: en
meta:
description: "Niche score 43/100 · $343K/yr market · 697K searches/yr · $21.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $343K/yr market · 697K searches/yr · $21.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Running Beanie — $343K/yr Amazon US Niche (2026) - Flapen"
---
# **running beanie**
**Skip it**
Soft demand (-42.0% this quarter) — this niche doesn't clear our bar today.
Market size 53Growth 4Conversion 29Competition 66Returns 72Price range 75Avg price 90Brand share 27Review moat 24Quality gap 25
**Avg price**
**Great****$21.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.49–$34.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$343K**
$343K/yr · 697K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,497.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-42.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, running beanie is a $343K/yr Amazon United States market (697K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **running beanie market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$315K–$420K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#313**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**139**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 82%
**Open market**
**8%**
- New Balance49% - Nike28% - Under Armour6% - Headshion3% - adidas3% - QINGLONGLIN3% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.0% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/running-beanie/trend)
## **Top running beanie search terms**
- **nike beanie**244K/yr-66.7%1.1% conv. - **new balance skull cap**62K/yr+7.6%5.5% conv. - **new balance hat**57K/yr+18.8%0.9% conv. - **new balance cap**27K/yr+8.7%2.7% conv. - **running beanie**55K/yr-69.8%1.9% conv. - **new balance hat men**16K/yr+15.3%1.1% conv. - **new balance running hat**12K/yr+78.3%2.2% conv. - **nike beanie for men**88K/yr-83.0%1.1% conv. - **new balance accessories**21K/yr-36.1%1.0% conv. - **new balance beanie**21K/yr-45.3%4.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/running-beanie/search-terms)
## **Top running beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$69K30%$103K40%$137K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Black**New Balance**$20.54**4.7★2,543 rev](https://www.amazon.com/dp/B07VCM1Z8H) [2**Nike Unisex Beanie Cuffed (Black)**Nike**$25.20**4.6★5,085 rev](https://www.amazon.com/dp/B08S22J84V) [3**Nike Pro Combat Hyperwarm Skull Cap Black**Nike**$31.60**4.7★931 rev](https://www.amazon.com/dp/B00MURUOJ8) [4**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**4.7★2,543 rev](https://www.amazon.com/dp/B0FN169W7R) [5**Under Armour Mens Storm Velocity Beanie (001) Black/Black/Reflective One Size Fits Most**Under Armour**$23.05**4.7★5,367 rev](https://www.amazon.com/dp/B0BGWH2FDM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$21.99**88 rev4mo ago](https://www.amazon.com/dp/B0GNJLDR59) [**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**166 rev5mo ago](https://www.amazon.com/dp/B0GHF67NGP) [**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**2,543 rev8mo ago](https://www.amazon.com/dp/B0FN169W7R) [**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Olive**New Balance**$19.98**2,543 rev8mo ago](https://www.amazon.com/dp/B0FMZF3X8Y) [**Spyder Mens Reversible Slouch Beanie Polar One Size**Spyder**$16.36**47 rev10mo ago](https://www.amazon.com/dp/B0FPPXG4P7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**New Balance Adult Unisex Navy Lightweight 5-Panel Camper Adjustable Flat Bill Running Hat**New Balance**$21.99**4.4★**▲ 222%**](https://www.amazon.com/dp/B0GNJLDR59) [**QINGLONGLIN 3Pcs Cooling Skull Cap for Men Women-Lightweight Breathable Beanie Hat Thin Quick Dry Running Cap for Cycling**QINGLONGLIN**$15.09**4.6★**▲ 222%**](https://www.amazon.com/dp/B0GHF67NGP) [**New Balance Unisex 5 Panel Performance Hat 5 Panel Performance Hat White One Size**New Balance**$29.69**4.4★**▲ 208%**](https://www.amazon.com/dp/B07M83PSJQ) [**Spyder Mens Reversible Slouch Beanie Polar One Size**Spyder**$16.36**4.6★**▲ 200%**](https://www.amazon.com/dp/B0FPPXG4P7) [**New Balance Lightweight Running/Athletic Skullcap Hat Beanie Cap Slate**New Balance**$20.12**4.7★**▲ 177%**](https://www.amazon.com/dp/B0FN169W7R)
**~~View all trending →~~**
## **What buyers say about running beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Fits like glove”*
**Quality-Overall**18%
*“Product satisfactory”*
**Warmth**11%
*“Keeps me warm”*
**Comfort-Overall**6%
*“Very good and comfortable purchase”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Value For Money**4%
*“Good price”*
**Weight Light**4%
*“Lightweight and easy to adjust”*
**Material Quality**3%
*“the material is nice and soft”*
**Breathability**3%
*“very breathable,”*
**Color**2%
*“The color is great”*
### **What buyers complain about **
**Size-Overall**34%
*“Too short”*
**Quality-Overall**11%
*“Bad quality”*
**Comfort-Overall**4%
*“Not comfortable at all”*
**Value For Money**4%
*“Could have been cheaper”*
**Thickness**3%
*“not your typical thin dri-fit”*
**Advertised Vs Actual Product**3%
*“Description is a little deceiving one size should say fit most”*
**Length**2%
*“its way too long”*
**Product Condition**2%
*“Received used item”*
**Shape/Style**2%
*“You need a big cone shape head to rock this uncomfortable feeling”*
**Stitch/Finish/Polish**2%
*“Poor quality as the stitching easily comes out around the seam”*
### **Top return reasons **
**Size-Overall**68%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Length**3%
**Shape/Style**3%
**Color**2%
**Value For Money**2%
**Thin**2%
**Product Condition**1%
**Quality-Overall**1%
## **Common questions**
- **Is running beanie profitable to sell on Amazon United States?**
- The niche generates $343K/yr across 34 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -42.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the running beanie niche?**
- 12 brands and 139 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in running beanie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.1%.
- **When does demand for running beanie peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.7× the quietest.
- **What does it cost to enter the running beanie niche?**
- Listings span $8.49–$34.59; the average listing price is $21.00 (sweet spot $15–$100). The average incumbent carries 6,497 reviews — the moat a new listing must climb.
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