---
title: "Running Beanie for Men — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/running-beanie-for-men"
last_updated: "2026-08-10T07:29:31.306Z"
locale: en
meta:
description: "Niche score 49/100 · $73K/yr market · 167K searches/yr · $13.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $73K/yr market · 167K searches/yr · $13.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Running Beanie for Men — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **running beanie for men**
**Skip it**
A small market ($73K/yr) — this niche doesn't clear our bar today.
Market size 18Growth 23Conversion 42Competition 76Returns 71Price range 46Avg price 59Brand share 65Review moat 36Quality gap 65
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$13.09**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.05–$22.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,852.19**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$73K**
$73K/yr · 167K searches
According to Flapen's Amazon United States niche tracking, running beanie for men is a $73K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **running beanie for men market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$52K–$65K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**66%**
Top 20: 92%
**Top-5 click share**
**39%**
Top 20: 68%
**Open market**
**30%**
- MELASA32% - THINDUST15% - WTACTFUL7% - MISSION6% - QINGLONGLIN6% - Headshion4%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -3.9% search growth over the last 90 days.
9K7KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/running-beanie-for-men/trend)
## **Top running beanie for men search terms**
- **cooling helmet liner**17K/yr+53.7%2.0% conv. - **cooling cap for men**13K/yr+393.0%1.9% conv. - **cooling beanie**12K/yr+74.0%1.5% conv. - **hard hat skull cap**12K/yr+23.3%3.3% conv. - **womens skull cap**17K/yr-10.8%0.5% conv. - **cooling beanie for men**7K/yr+51.7%1.3% conv. - **helmet liners**8K/yr+38.9%0.9% conv. - **under hard hat cap**7K/yr-44.9%1.8% conv. - **women skull cap**7K/yr-19.7%0.4% conv. - **hardhat skull cap**4K/yr-20.1%3.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/running-beanie-for-men/search-terms)
## **Top running beanie for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$7K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skull Cap Helmet Liner Beanie Cooling Mesh Cycling Running Hat for Men Women Fits Under Helmets (Black & Dark Blue)**MELASA**$11.46**4.4★4,848 rev](https://www.amazon.com/dp/B09174N54L) [2**THINDUST 3-Pack Breathable Mesh Skull Cap Sweat Control Helmet Liner**THINDUST**$15.21**4.4★775 rev](https://www.amazon.com/dp/B0DZ6851DP) [3**MELASA Cooling Skull Caps Helmet Liner Lightweight Mesh Under Helmet Cycling Motorcycle Hard Hat Sweat Liner for Men Women (Black)**MELASA**$8.92**4.5★2,049 rev](https://www.amazon.com/dp/B0D49CSRJ4) [4**QINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack**QINGLONGLIN**$15.10**4.5★204 rev](https://www.amazon.com/dp/B0GHF39KMP) [5**MISSION Cooling Helmet Liner- Cools Instantly When Wet UPF 50 Wear Under Helmets Hardhats & More- Black**MISSION**$15.67**4.4★9,655 rev](https://www.amazon.com/dp/B00UR4HLBK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lauzq 3Pack Cooling Breathable Mesh Skull Cap Helmet Liner Sweat & Quick Dry Cycling Motorcycle Hard Hat Liner for Men Women Black/Black/Black**Lauzq**$10.65**29 rev2mo ago](https://www.amazon.com/dp/B0GYJ367NZ) [**Cooling Skull Cap Helmet Liner Breathable Sweat Wicking Head Wrap Bandana Hat for Men Women Paisley Cycling Running Cap (5 Navy+Black+White+Red+Green)**RAINPOT**$13.67**40 rev2mo ago](https://www.amazon.com/dp/B0GYSCFTQT) [**MELASA Cooling Skull Cap Breathable Sweat-Wicking Under Helmet**MELASA**$12.75**2,049 rev4mo ago](https://www.amazon.com/dp/B0GS58V7B7) [**THINDUST 3-Pack Camo Helmet Liner Skull Cap Breathable Mesh for Men Women**THINDUST**$15.17**97 rev4mo ago](https://www.amazon.com/dp/B0GHDT3WZ8) [**QINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack**QINGLONGLIN**$15.10**204 rev6mo ago](https://www.amazon.com/dp/B0GHF39KMP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MELASA Cooling Skull Cap Breathable Sweat-Wicking Under Helmet**MELASA**$12.75**4.5★**▲ 68%**](https://www.amazon.com/dp/B0GS58V7B7) [**Lauzq 3Pack Cooling Breathable Mesh Skull Cap Helmet Liner Sweat & Quick Dry Cycling Motorcycle Hard Hat Liner for Men Women Black/Black/Black**Lauzq**$10.65**4.0★**▲ 68%**](https://www.amazon.com/dp/B0GYJ367NZ) [**Cooling Skull Cap Helmet Liner Breathable Sweat Wicking Head Wrap Bandana Hat for Men Women Paisley Cycling Running Cap (5 Navy+Black+White+Red+Green)**RAINPOT**$13.67**3.6★**▲ 68%**](https://www.amazon.com/dp/B0GYSCFTQT) [**THINDUST 3-Pack Camo Helmet Liner Skull Cap Breathable Mesh for Men Women**THINDUST**$15.17**4.6★**▲ 63%**](https://www.amazon.com/dp/B0GHDT3WZ8) [**QINGLONGLIN Cooling Skull Cap Sweat Wicking Breathable for Men Women 3 Pack**QINGLONGLIN**$15.10**4.5★**▲ 61%**](https://www.amazon.com/dp/B0GHF39KMP)
**~~View all trending →~~**
## **What buyers say about running beanie for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Easy to fit”*
**Quality-Overall**11%
*“EXCELLENT PRODUCTS...Better than I expected”*
**Comfort-Overall**11%
*“Comfortable too”*
**Value For Money**7%
*“Good value for money”*
**Breathability**6%
*“It's Breathable”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Weight Light**4%
*“Very lightweight and breathable”*
**Warmth**4%
*“Good fit keeps the ears warm”*
**Material Quality**4%
*“Great material”*
**Soft Feel**3%
*“Very soft”*
### **What buyers complain about **
**Size-Overall**40%
*“Smaller than expected”*
**Quality-Overall**4%
*“Could be Lower quality”*
**Thickness**4%
*“the material was thin”*
**Advertised Vs Actual Product**3%
*“But the measurements is off”*
**Sweat Resistance**3%
*“Just gets sweaty and drips”*
**Material Quality**2%
*“Weird material”*
**Stretchability/Expandability/Elasticity**2%
*“not so stretchy”*
**Strength**2%
*“do not stay on the best”*
**Warmth**1%
*“Does not make me hot”*
**Comfort-Overall**1%
*“Not comfortable at all”*
### **Top return reasons **
**Size-Overall**71%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Length**3%
**Shape/Style**3%
**Thin**3%
**Neck Fit**2%
**Quality-Overall**1%
**Value For Money**1%
**Color**1%
## **Common questions**
- **Is running beanie for men profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 57 tracked products. 11 of 12 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the running beanie for men niche?**
- 32 brands and 49 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in running beanie for men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.2%.
- **What does it cost to enter the running beanie for men niche?**
- Listings span $6.05–$22.68; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 2,852 reviews — the moat a new listing must climb.
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