---
title: "Rumi Earrings — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rumi-earrings"
last_updated: "2026-08-10T06:52:34.932Z"
locale: en
meta:
description: "Niche score 39/100 · $29K/yr market · 57K searches/yr · $12.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $29K/yr market · 57K searches/yr · $12.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rumi Earrings — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **rumi earrings**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 10Conversion 51Competition 31Returns 60Price range 29Avg price 52Brand share 61Review moat 90Quality gap 62
**Review moat**
**Great****207.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.24**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$6.39–$18.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-30.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$29K**
$29K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, rumi earrings is a $29K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rumi earrings market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$24K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#11,418**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **75%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**27%**
- shownee21% - Eusnady15% - NEOVISTA14% - Iutymu12% - Wellike6% - YANCHUN5%
## **Demand**
Weekly Amazon search volume, last 39 weeks — -30.4% search growth over the last 90 days.
7K5KOct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/rumi-earrings/trend)
## **Top rumi earrings search terms**
- **rumi earrings**23K/yr-30.0%1.9% conv. - **rumi jewelry from kpop demon hunters**13K/yr+25.3%2.0% conv. - **rumi jewelry**9K/yr-48.8%3.1% conv. - **rumi earrings k pop demon hunters**13K/yr-51.4%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/rumi-earrings/search-terms)
## **Top rumi earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shownee Tassel Chain Small Gold Hoop Dangle Earring For Women Huggie Earring Heart Star CZ 14K Gold Plated Fashion Jewelry Mothers Day Gifts for Mom**shownee**$13.00**4.5★1,296 rev](https://www.amazon.com/dp/B0B6VLRNJD) [2**Eusnady Anime Costume Accessories Demon Cosplay Jewelry Necklace Silver Necklace Halloween Outfits Prop**Eusnady**$8.50**4.6★16 rev](https://www.amazon.com/dp/B0FR47RCLS) [3**Anime Hunter Earrings Women Hunters Halloween Cosplay Costume Accessories Gold Earrings Set (Gold)**Iutymu**$18.58**4.5★8 rev](https://www.amazon.com/dp/B0FRYZZ5C5) [4**NEOVISTA Demon Kpop Rumi Jewelry Set Chain Necklace Cross Earrings & Elastic Glass Bead Bracelet with RUMI Letters Fan Inspired Costume Accessories**NEOVISTA**$18.17**4.5★48 rev](https://www.amazon.com/dp/B0FS1L2D94) [5**YANCHUN Ear Cuffs Non Piercing 14K Gold Plated Ear Cuff Earrings for Women Trendy Stuff Clip on Cartilage Earring Stacks Non Pierced Adjustable Fake Earrings Set Jewelry Christmas Gift 2026 Stocking Stuffers**YANCHUN**$8.51**3.9★395 rev](https://www.amazon.com/dp/B0CJLW7R8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Solaviya Korea Pop Necklace Movie Lovers Gift Accessory Colorful Heart Shape sweater Chain Jewelry**Solaviya**$12.57**42 rev6mo ago](https://www.amazon.com/dp/B0GDYBH4KC) [**Kigeli 1 Pair Kpop Golden Drop Earrings Anime Cosplay Costume Accessories for Men Women Gold Chain Drop Ear Cuffs Gift for Y2k Kpop Fans Concerts Halloween Party Costume Props**Kigeli**$6.39**3 rev9mo ago](https://www.amazon.com/dp/B0FW3NBYFC) [**MIUSISHIYU KoreanPop Spike Dangle Earrings for Women NickelFree 925 SterlingSilver Posts Hypoallergenic TarnishResistant Y2K Punk Goth Cosplay Streetwear**MIUSISHIYU**$9.82**8 rev9mo ago](https://www.amazon.com/dp/B0FS29Z7R8) [**vavkvr Inspired Merch Set Includes Earring Bracelets Tattoo K pop Concert Outfit Accessories Gifts for Teens Fans Women Men**vavkvr**$13.77**22 rev10mo ago](https://www.amazon.com/dp/B0FSLQFXDH) [**Wellike Silver Earrings For Women Trendy Movie Inspired 925 Sterling Silver Post Dainty Silver Dangle Earrings Non Tarnish Cosplay Statement Chunky Earrings Hypoallergenic Drop Earings Jewelry**Wellike**$9.37**6 rev10mo ago](https://www.amazon.com/dp/B0FS6X867W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEOVISTA Kpop Demon Inspired Jewelry Set Mira Velvet Purple Gem Choker Necklace (Adjustable) + Stainless Steel Spike Earrings Cosplay Accessories & Fan Gift for Teens & Women**NEOVISTA**$14.47**4.4★**▲ 412%**](https://www.amazon.com/dp/B0FS1V3MD5) [**Solaviya Korea Pop Necklace Movie Lovers Gift Accessory Colorful Heart Shape sweater Chain Jewelry**Solaviya**$12.57**4.4★**▲ 296%**](https://www.amazon.com/dp/B0GDYBH4KC) [**Dangle Earrings For Women Trendy 14K Gold Plated CZ Drop Silver Long Dangling Dainty Simple Hanging Jewelry (Gold 5 CZ-Round)**ShineRose**$10.15**4.3★**▲ 289%**](https://www.amazon.com/dp/B0F8Q3423B) [**Shownee Tassel Chain Small Gold Hoop Dangle Earring For Women Huggie Earring Heart Star CZ 14K Gold Plated Fashion Jewelry Mothers Day Gifts for Mom**shownee**$13.00**4.5★**▲ 258%**](https://www.amazon.com/dp/B0B6VLRNJD) [**Wellike Silver Earrings For Women Trendy Movie Inspired 925 Sterling Silver Post Dainty Silver Dangle Earrings Non Tarnish Cosplay Statement Chunky Earrings Hypoallergenic Drop Earings Jewelry**Wellike**$9.37**4.7★**▲ 244%**](https://www.amazon.com/dp/B0FS6X867W)
**~~View all trending →~~**
## **What buyers say about rumi earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Lastly, they are super affordable, especially for the quality”*
**Value For Money**13%
*“Nice for the price”*
**Size-Overall**11%
*“Perfect size”*
**Ease Of Use**7%
*“Easy to use”*
**Chain/Key Quality**7%
*“Chain was nice”*
**Color**7%
*“Very pretty”*
**Comfort-Overall**6%
*“comfortable”*
**Gifting Purpose**5%
*“Nice aforable gift”*
**Shape/Style**4%
*“I love the look of stacked earrings”*
**Product Condition**3%
*“they look brand new still”*
### **What buyers complain about **
**Size-Overall**29%
*“They are a little tight at first”*
**Durability**15%
*“Breaks easily”*
**Quality-Overall**8%
*“Cheap”*
**Chain/Key Quality**8%
*“The chain didnt come with it”*
**Color**7%
*“turn green quickly and have a very phony gold color”*
**Strength**7%
*“VERY FRAGILE”*
**Advertised Vs Actual Product**5%
*“Looked nothing like what was shown”*
**Metal Authenticity**3%
*“Gold began tarnishing after 3 months”*
**Value For Money**3%
*“They look so expensive”*
**Comfort-Overall**3%
*“Way uncomfortable and kind of sharp feeling”*
### **Top return reasons **
**Size-Overall**46%
**Quality-Overall**12%
**Advertised Vs Actual Product**7%
**Metal Authenticity**5%
**Shape/Style**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Color**3%
**Fastener Quality**2%
**Chain/Key Quality**2%
## **Common questions**
- **Is rumi earrings profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 20 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the rumi earrings niche?**
- 18 brands and 21 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in rumi earrings?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.6%.
- **What does it cost to enter the rumi earrings niche?**
- Listings span $6.39–$18.58; the average listing price is $12.24 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.
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