---
title: "Rugby Shorts — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rugby-shorts"
last_updated: "2026-08-10T23:06:03.016Z"
locale: en
meta:
description: "Niche score 34/100 · $21K/yr market · 111K searches/yr · $33.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $21K/yr market · 111K searches/yr · $33.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rugby Shorts — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **rugby shorts**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 22Conversion 7Competition 66Returns 35Price range 89Avg price 95Brand share 13Review moat 46Quality gap 35
**Avg price**
**Incredible****$33.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.24–$50.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,859.2**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$21K**
$21K/yr · 111K searches
According to Flapen's Amazon United States niche tracking, rugby shorts is a $21K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Sep. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rugby shorts market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$67K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#8,777**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **94%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**4%**
- Canterbury40% - Gilbert40% - Rugby Imports8% - Surenow4% - AIMPACT2% - Kinglaman2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/rugby-shorts/trend)
## **Top rugby shorts search terms**
- **rugby shorts**67K/yr-5.5%0.8% conv. - **rugby shorts mens**18K/yr-24.4%0.9% conv. - **gilbert rugby shorts**9K/yr-1.2%2.2% conv. - **canterbury rugby shorts**10K/yr-0.6%1.6% conv. - **mens rugby shorts**6K/yr+24.7%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/rugby-shorts/search-terms)
## **Top rugby shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8458%$2K12%$3K16%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Canterbury Mens Advantage Shorts Black Large**Canterbury**$37.54**4.6★1,352 rev](https://www.amazon.com/dp/B01BLCBZSG) [2**Gilbert Kiwi Pro Rugby Short (Black)(X-Large)**Gilbert**$33.26**4.6★2,654 rev](https://www.amazon.com/dp/B00D6JQHOK) [3**Gilbert Kiwi Pro Rugby Short - Dark Navy Large**Gilbert**$32.87**4.6★2,654 rev](https://www.amazon.com/dp/B00JJKOAH6) [4**Gilbert Kiwi Pro Rugby Short (Black)(Medium)**Gilbert**$30.30**4.6★2,654 rev](https://www.amazon.com/dp/B00D6JQGMS) [5**Gilbert Kiwi Pro Rugby Short (Black)(Large )**Gilbert**$31.62**4.6★2,654 rev](https://www.amazon.com/dp/B00D6JQFWY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gilbert Saracen V3 Rugby Shorts Black**Gilbert**$29.68**2 rev1y ago](https://www.amazon.com/dp/B0FKLVKJYV) [**Kinglaman 4 Pack Mens 2 in 1 Running Workout Shorts with Liner Gym Athletic Quick Dry Sport Shorts with Pockets 2 Black 1 Blue 1 Gray Large**Kinglaman**$35.40**1,798 rev1y ago](https://www.amazon.com/dp/B0DK9KTSKT) [**Canterbury Mens Advantage Rugby Shorts 2.0 | Elasticated Waist | CCC LogoGym Shorts Black XX-Large**Canterbury**$50.08**45 rev1y ago](https://www.amazon.com/dp/B0D6N8RM4S) [**AIMPACT Mens Mesh Running Shorts 3 Inch Quick Dry Gym with Pockets Black**AIMPACT**$14.07**2,109 rev2y ago](https://www.amazon.com/dp/B0CT2FRFBW) [**Surenow Mens Running Gym Shorts 3 Inch Breathable Lightweight Athletic Sport Shorts Training Workout Shorts with Pockets Black**Surenow**$12.24**3,160 rev4y ago](https://www.amazon.com/dp/B09G272YSB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Canterbury Mens Advantage Rugby Shorts 2.0 | Elasticated Waist | CCC LogoGym Shorts Black XX-Large**Canterbury**$50.08**4.5★**▲ 86%**](https://www.amazon.com/dp/B0D6N8RM4S) [**Gilbert Kiwi Pro Rugby Short - Dark Navy Medium**Gilbert**$32.87**4.6★**▲ 85%**](https://www.amazon.com/dp/B00JJKONXC) [**Gilbert Rugby Kiwi Pro Short Black**Gilbert**$20.64**4.6★**▲ 84%**](https://www.amazon.com/dp/B00DB53XRS) [**USA Pro XV Rugby Shorts (X-Large) White Red Navy**Rugby Imports**$44.68**4.4★**▲ 82%**](https://www.amazon.com/dp/B08HN2LXP4) [**Canterbury Mens Professional Shorts White X-Small**Canterbury**$25.73**4.4★**▲ 79%**](https://www.amazon.com/dp/B019I97R9K)
**~~View all trending →~~**
## **What buyers say about rugby shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“They are well made”*
**Comfort-Overall**18%
*“Very comfortable”*
**Size-Overall**16%
*“They fit snug”*
**Value For Money**8%
*“Reasonable price”*
**Exercise/Sports Suitability**7%
*“Great for working out and lounging”*
**Pockets/Compartments**4%
*“He wears them all the time, pocket is super helpful and deep, holds his phone and keys”*
**Material Quality**3%
*“Material is soft and comfortable”*
**Soft Feel**2%
*“Excellent perfect fit smooth soft underwear”*
**Quick Drying**2%
*“light material that drys quickly”*
**Weight Light**2%
*“Lightweight”*
### **What buyers complain about **
**Size-Overall**31%
*“It's so big”*
**Durability**10%
*“They are not as durable as they should be”*
**Quality-Overall**4%
*“Lowish quality”*
**Gap/Hole**3%
*“Zero stars - all the shorts had holes in them - stay away”*
**Comfort-Overall**3%
*“These are a little low rise for my personal comfort”*
**Allergies**3%
*“A little itchy”*
**Exercise/Sports Suitability**3%
*“not the best for running tho lol”*
**Compression**3%
*“compression isnt great”*
**Stitch/Finish/Polish**2%
*“the stitching arrived like this so I don't know how long they are going to last”*
**Pockets/Compartments**2%
*“Also the pockets dont extend down the full length like they used to fyi”*
### **Top return reasons **
**Size-Overall**58%
**Waist Fit**7%
**Length**7%
**Material Quality**5%
**Thigh Fit**5%
**Inseam Fit**3%
**Thin**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**1%
**Pockets/Compartments**1%
## **Common questions**
- **Is rugby shorts profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (34/100).
- **How competitive is the rugby shorts niche?**
- 9 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in rugby shorts?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.2%.
- **When does demand for rugby shorts peak?**
- Demand peaks in Mar–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the rugby shorts niche?**
- Listings span $12.24–$50.08; the average listing price is $33.49 (sweet spot $15–$100). The average incumbent carries 1,859 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)