---
title: "Rugby Shirts for Men — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rugby-shirts-for-men"
last_updated: "2026-08-10T07:28:59.672Z"
locale: en
meta:
description: "Niche score 47/100 · $57K/yr market · 822K searches/yr · $30.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $57K/yr market · 822K searches/yr · $30.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rugby Shirts for Men — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **rugby shirts for men**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 14Growth 11Conversion 3Competition 95Returns 4Price range 48Avg price 95Brand share 95Review moat 77Quality gap 76
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$30.33**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****456.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$10.92–$187.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$57K**
$57K/yr · 822K searches
**Growth**
**Bad****-28.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****10.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, rugby shirts for men is a $57K/yr Amazon United States market (822K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rugby shirts for men market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$76K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#6,961**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **86%**
- **Out of stock**
- **11.5%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**54 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**37%**
Top 20: 78%
**Top-5 click share**
**18%**
Top 20: 46%
**Open market**
**59%**
- Tankaneo14% - Lenader8% - Burtell5% - Flygo5% - Verdusa5% - Amazon Essentials4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.1% search growth over the last 90 days.
40K30KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/rugby-shirts-for-men/trend)
## **Top rugby shirts for men search terms**
- **rugby shirt women**283K/yr-36.6%0.2% conv. - **rugby shirt**164K/yr-8.2%0.1% conv. - **rugby polo**52K/yr+0.2%0.0% conv. - **womens rugby shirt**68K/yr-43.1%0.2% conv. - **striped polo shirts for women**36K/yr-4.6%0.1% conv. - **rugby shirts**28K/yr-18.6%0.0% conv. - **oversized polo shirts for women**15K/yr+19.2%0.1% conv. - **womens rugby shirts long sleeve**30K/yr-60.0%0.0% conv. - **striped rugby shirt women**14K/yr-34.6%0.1% conv. - **rugby shirts for women**14K/yr-17.7%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/rugby-shirts-for-men/search-terms)
## **Top rugby shirts for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$5K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burtell Fall Striped Polo Long Sleeve Shirts for Women Casual Button Lapel V Neck Color Block Tops Vintage Rugby Shirt Blouse Blue Green**Burtell**$21.40**4.1★36 rev](https://www.amazon.com/dp/B0FPBS52F6) [2**Tankaneo Womens Striped Polo Shirts Summer Short Sleeve Rugby Shirt Oversized Cotton Collared Casual Loose Cropped Tee Tops Navy**Tankaneo**$25.56**4.4★74 rev](https://www.amazon.com/dp/B0G5WQ4HHB) [3**Tankaneo Womens Striped Polo Shirts Summer Short Sleeve Rugby Shirt Oversized Cotton Collared Casual Loose Cropped Tee Tops**Tankaneo**$26.74**4.4★74 rev](https://www.amazon.com/dp/B0G5WXWZ89) [4**Lenader Women Long Sleeve Striped Polo Shirt Oversized Collar Y2k Pullover T Shirt Casual Loose Streetwear Rugby Sweatshirt Navy-Grey**Lenader**$28.31**4.4★132 rev](https://www.amazon.com/dp/B0DHXPTTYS) [5**SHBECYDE Women Striped Color Block Polo Sweatshirt Lapel Collared Long Sleeve Oversized Rugby Shirt 2025 Trendy Fall Clothes White-Blue**SHBECYDE**$25.68**4.3★67 rev](https://www.amazon.com/dp/B0FKT1RBVS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHENHE Womens Striped Rugby Shirt Graphic Collared Oversized Jersey**SHENHE**$19.43**1 rev2mo ago](https://www.amazon.com/dp/B0GWDMB3WT) [**Meladyan Womens Rugby Shirt Striped Polo T-Shirts Oversized Short Sleeve Lapel V Neck Tee Summer Pullover Tops Green-Navy**Meladyan**$23.49**18 rev4mo ago](https://www.amazon.com/dp/B0GQYGLXTW) [**Flygo Womens Rugby Striped Polo Shirts Vintage Long Sleeve V Neck Preppy Pullover Top Y2K Lapel Collar Button Sweatshirts Tee(DarkBurgundy-M)**Flygo**$26.22**13 rev6mo ago](https://www.amazon.com/dp/B0G5N2KWXX) [**Tankaneo Womens Striped Polo Shirts Summer Short Sleeve Rugby Shirt Oversized Cotton Collared Casual Loose Cropped Tee Tops Navy**Tankaneo**$25.56**74 rev7mo ago](https://www.amazon.com/dp/B0G5WQ4HHB) [**Tankaneo Womens Striped Polo Shirts Summer Short Sleeve Rugby Shirt Oversized Cotton Collared Casual Loose Cropped Tee Tops**Tankaneo**$26.74**74 rev7mo ago](https://www.amazon.com/dp/B0G5WXWZ89)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHENHE Womens Striped Rugby Shirt Graphic Collared Oversized Jersey**SHENHE**$19.43**5.0★**▲ 71%**](https://www.amazon.com/dp/B0GWDMB3WT) [**JINZIYINZI Rugby Polo Shirts for Women Long Sleeve Vintage Striped Oversized Sweatshirts Y2k Classic Stripes Color Block Pullover Tops**JINZIYINZI**$22.52**4.1★**▲ 69%**](https://www.amazon.com/dp/B0FQ5KP8YY) [**Flygo Womens Rugby Striped Polo Shirts Vintage Long Sleeve V Neck Preppy Pullover Top Y2K Lapel Collar Button Sweatshirts Tee(DarkBurgundy-M)**Flygo**$26.22**4.4★**▲ 66%**](https://www.amazon.com/dp/B0G5N2KWXX) [**Saodimallsu Womens Striped Short Sleeve Sweater V Neck Polo Shirt Color Block Loose Knit Pullover Rugby Shirts 2025 Red**Saodimallsu**$23.66**4.3★**▲ 65%**](https://www.amazon.com/dp/B0DR8B97PZ) [**Meladyan Womens Rugby Shirt Striped Polo T-Shirts Oversized Short Sleeve Lapel V Neck Tee Summer Pullover Tops Green-Navy**Meladyan**$23.49**4.7★**▲ 65%**](https://www.amazon.com/dp/B0GQYGLXTW)
**~~View all trending →~~**
## **What buyers say about rugby shirts for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“True fit”*
**Quality-Overall**16%
*“Excellent quality”*
**Material Quality**12%
*“the material is very comfortable”*
**Comfort-Overall**9%
*“very comfortable”*
**Color**8%
*“The colors are soft”*
**Warmth**3%
*“Cotton comfort for warm days”*
**Value For Money**3%
*“The price is great given how nicely this shirt is made”*
**Shape/Style**3%
*“Stylish and comfortable”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Machine Wash Suitability**2%
*“It washed well”*
### **What buyers complain about **
**Size-Overall**13%
*“slightly oversized”*
**Color**6%
*“The collar is more cream than white”*
**Shape/Style**5%
*“the cut is not very feminine”*
**Shrinkage Resistance**4%
*“Shrinks a lot”*
**Length**3%
*“Slightly short in length”*
**Product Condition**3%
*“Item received was uses/worn”*
**Machine Wash Suitability**3%
*“Shrunk bigtime after first wash”*
**Transparency**3%
*“See through”*
**Thickness**3%
*“Thin”*
**Collar Quality**2%
*“The color of the collar isnt white”*
### **Top return reasons **
**Size-Overall**50%
**Material Quality**8%
**Length**8%
**Color**6%
**Sleeve Fit**4%
**Chest Fit**4%
**Shape/Style**3%
**Advertised Vs Actual Product**3%
**Waist Fit**2%
**Thin**2%
## **Common questions**
- **Is rugby shirts for men profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 119 tracked products. 0 of 72 products launched in the last 360 days are still selling. 90-day search growth is -28.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the rugby shirts for men niche?**
- 54 brands and 79 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in rugby shirts for men?**
- Top complaints mined from reviews: Size-Overall, Color, Shape/Style. The return rate is 10.9% — above our launch gate.
- **When does demand for rugby shirts for men peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the rugby shirts for men niche?**
- Listings span $10.92–$187.92; the average listing price is $30.33 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)