---
title: "Search terms — ruby - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/ruby/search-terms"
last_updated: "2026-08-11T11:06:47.927Z"
locale: en
meta:
  description: "Niche score 58/100 · $412K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $412K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — ruby - Flapen"
---

# **ruby**

**Worth a look**

Shows a sweet-spot price point ($66.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 68Conversion 20Competition 77Returns 40Price range 46Avg price 87Brand share 86Review moat 54Quality gap 43

**Avg price**

**Great****$66.78**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Growth**

**Good****+48.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$412K**

$412K/yr · 383K searches

**Review moat**

**Good****1,358.3**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$7.84–$191.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms