---
title: "Royal Blue Sweatshirt — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/royal-blue-sweatshirt"
last_updated: "2026-08-07T19:34:09.265Z"
locale: en
meta:
description: "Niche score 42/100 · $74K/yr market · 502K searches/yr · $22.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $74K/yr market · 502K searches/yr · $22.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Royal Blue Sweatshirt — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **royal blue sweatshirt**
**Skip it**
Soft demand (-59.2% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 0Conversion 8Competition 86Returns 11Price range 83Avg price 94Brand share 86Review moat 22Quality gap 60
**Avg price**
**Great****$22.48**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.82–$49.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,133.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$74K**
$74K/yr · 502K searches
**Returns**
**Bad****9.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-59.2%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, royal blue sweatshirt is a $74K/yr Amazon United States market (502K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **royal blue sweatshirt market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$112K–$135K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#497**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**87**
**Top-5 brand share**
**49%**
Top 20: 83%
**Top-5 click share**
**29%**
Top 20: 56%
**Open market**
**47%**
- Amazon Essentials25% - PRETTYGARDEN8% - Gildan7% - onlypuff5% - Hanes4% - RUMIA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -59.2% search growth over the last 90 days.
40K30KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 9.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/royal-blue-sweatshirt/trend)
## **Top royal blue sweatshirt search terms**
- **royal blue sweatshirt**103K/yr-65.1%0.7% conv. - **royal blue sweatshirt women**73K/yr-65.0%0.4% conv. - **light blue sweatshirt**50K/yr-49.9%0.5% conv. - **blue sweatshirt women**62K/yr-62.6%0.4% conv. - **light blue sweatshirt women**24K/yr-51.6%0.4% conv. - **blue crewneck sweatshirt**28K/yr-48.3%0.8% conv. - **royal blue crewneck sweatshirt**22K/yr-58.1%1.0% conv. - **blue crewneck**17K/yr-30.1%0.4% conv. - **baby blue sweatshirt**16K/yr-59.1%0.8% conv. - **womens blue sweatshirt**16K/yr-67.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/royal-blue-sweatshirt/search-terms)
## **Top royal blue sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$7K12%$9K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Blue Medium**Amazon Essentials**$13.35**4.3★19,820 rev](https://www.amazon.com/dp/B08XQY1LVZ) [2**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Blue X-Large**Amazon Essentials**$11.68**4.5★41,564 rev](https://www.amazon.com/dp/B075JW9DM8) [3**PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Light Blue Large)**PRETTYGARDEN**$25.50**4.2★223 rev](https://www.amazon.com/dp/B0F8MHVMZ8) [4**Gildan Adult Fleece Crewneck Sweatshirt Style G18000 Multipack Royal (1-Pack) Large**Gildan**$11.66**4.6★48,488 rev](https://www.amazon.com/dp/B07M61L7WS) [5**Dnzzs Acid Wash Hoodie for Womens Pullover Oversized Womens Fashion Bright Blue Hoodies & Sweatshirts Vintage Sweatshirt Heavyweight**Dnzzs**$38.08**4.6★479 rev](https://www.amazon.com/dp/B0DHGF8PLP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EasyGala Women Fleece Sweatshirts Oversized Crewneck Pullover Trendy Long Sleeve Tops Fashion Fall Outfits Clothes 2026 Royal Blue Medium**EasyGala**$22.64**216 rev10mo ago](https://www.amazon.com/dp/B0FR9T7L5X) [**RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large**RUMIA**$12.80**3,222 rev10mo ago](https://www.amazon.com/dp/B0FJFHC44M) [**onlypuff Trendy Hoodies Women Crewneck Sweatshirts Cute Workout Drawstring Hoodie Royal Blue S**onlypuff**$26.86**107 rev11mo ago](https://www.amazon.com/dp/B0FL1FL7K4) [**KevaMolly Women Varsity Striped Drop Shoulder Sweatshirt Sky Blue S**KevaMolly**$23.52**192 rev11mo ago](https://www.amazon.com/dp/B0FKZ4TTM2) [**PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Light Blue Large)**PRETTYGARDEN**$25.50**223 rev1y ago](https://www.amazon.com/dp/B0F8MHVMZ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Blue X-Large**Amazon Essentials**$11.68**4.5★**▲ 160%**](https://www.amazon.com/dp/B075JW9DM8) [**PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Light Blue Medium)**PRETTYGARDEN**$25.63**4.2★**▲ 134%**](https://www.amazon.com/dp/B0F8MVKJTP) [**Gacaky Sweatshirt for Women Oversized Casual Long Sleeve Button Henley Neck Pullover Tops Fashion Outfits Clothes Blue Large**Gacaky**$34.55**4.4★**▲ 105%**](https://www.amazon.com/dp/B0F4KPG7QR) [**onlypuff Trendy Hoodies Women Crewneck Sweatshirts Cute Workout Drawstring Hoodie Royal Blue S**onlypuff**$26.86**4.3★**▲ 94%**](https://www.amazon.com/dp/B0FL1FL7K4) [**KevaMolly Women Varsity Striped Drop Shoulder Sweatshirt Sky Blue S**KevaMolly**$23.52**4.3★**▲ 77%**](https://www.amazon.com/dp/B0FKZ4TTM2)
**~~View all trending →~~**
## **What buyers say about royal blue sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**22%
*“Material is soft”*
**Comfort-Overall**14%
*“Extremely comfortable”*
**Size-Overall**12%
*“Fits to size”*
**Color**9%
*“the color is beautiful”*
**Quality-Overall**9%
*“Good quality”*
**Warmth**6%
*“Keeps me warm”*
**Value For Money**4%
*“Worth it”*
**Material Quality**4%
*“Soft material”*
**Weight Light**2%
*“Super comfy lightweight shirt”*
**Washability**1%
*“Holding up well after 3 washes”*
### **What buyers complain about **
**Size-Overall**21%
*“Runs large”*
**Quality-Overall**7%
*“Cheap looking”*
**Color**6%
*“The blue is not as light as shown”*
**Material Quality**5%
*“Fabric is odd”*
**Wrinkles**2%
*“Air dry or hang up: the material becomes very wrinkled”*
**Value For Money**2%
*“Just a bit pricey for what it is”*
**Advertised Vs Actual Product**2%
*“not as long as the picture indicates”*
**Thickness**2%
*“The material is thicker”*
**Product Condition**1%
*“Not usable and not new Im not sure how to return”*
**Allergies**1%
*“This came with a MASSIVE stain and fabric is so light its just itchy and uncomfortable, I am very disappointed”*
### **Top return reasons **
**Size-Overall**53%
**Material Quality**8%
**Color**8%
**Sleeve Fit**4%
**Length**4%
**Chest Fit**3%
**Waist Fit**3%
**Advertised Vs Actual Product**2%
**Thin**2%
**Width**2%
## **Common questions**
- **Is royal blue sweatshirt profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 77 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -59.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the royal blue sweatshirt niche?**
- 42 brands and 87 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in royal blue sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 9.0% — above our launch gate.
- **When does demand for royal blue sweatshirt peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 9.3× the quietest.
- **What does it cost to enter the royal blue sweatshirt niche?**
- Listings span $8.82–$49.68; the average listing price is $22.48 (sweet spot $15–$100). The average incumbent carries 10,134 reviews — the moat a new listing must climb.
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