---
title: "Trend — royal blue dresses - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/royal-blue-dresses/trend"
last_updated: "2026-08-11T04:30:43.773Z"
locale: en
meta:
  description: "Niche score 52/100 · $94K/yr market · 1.2M searches/yr · $38.68 avg price. High returns (22.9%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $94K/yr market · 1.2M searches/yr · $38.68 avg price. High returns (22.9%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — royal blue dresses - Flapen"
---

# **royal blue dresses**

**Worth a look**

Shows a fragmented shelf (top 5 take 5% of clicks), but high returns (22.9%) keeps it on the watch list.

Market size 24Growth 53Conversion 3Competition 99Returns 0Price range 23Avg price 95Brand share 95Review moat 46Quality gap 76

**Competition**

**Incredible****5%**

top-5 click share — an open shelf

**Brand share**

**Incredible****39%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$38.68**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+24.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,884.5**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$94K**

$94K/yr · 1.2M searches

**Price range**

**Bad****$9.26–$372.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****22.9%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend