---
title: "Rookie of the Year 1st Birthday Decorations — $82K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rookie-of-the-year-1st-birthday-decorations"
last_updated: "2026-08-10T23:03:39.395Z"
locale: en
meta:
description: "Niche score 52/100 · $82K/yr market · 356K searches/yr · $18.00 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $82K/yr market · 356K searches/yr · $18.00 avg price. Weak search conversion (1.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rookie of the Year 1st Birthday Decorations — $82K/yr Amazon US Niche (2026) - Flapen"
---
# **rookie of the year 1st birthday decorations**
**Worth a look**
Shows a thin review moat (115 avg reviews), but weak search conversion (1.3%) keeps it on the watch list.
Market size 20Growth 61Conversion 16Competition 68Returns 49Price range 70Avg price 83Brand share 87Review moat 94Quality gap 19
**Review moat**
**Great****114.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.90–$36.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+38.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$82K**
$82K/yr · 356K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, rookie of the year 1st birthday decorations is a $82K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rookie of the year 1st birthday decorations market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$108K–$144K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,572**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**25 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**48%**
Top 20: 93%
**Top-5 click share**
**45%**
Top 20: 89%
**Open market**
**47%**
- Canis19% - cocomigo10% - Hombae8% - CasaPopz7% - Naozinebi5% - Fiesec5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +38.4% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/rookie-of-the-year-1st-birthday-decorations/trend)
## **Top rookie of the year 1st birthday decorations search terms**
- **rookie of the year first birthday**140K/yr+18.3%1.7% conv. - **rookie of the year**90K/yr+228.2%0.1% conv. - **rookie year 1st birthday decorations**53K/yr-13.8%1.3% conv. - **rookie of the year decorations**12K/yr+55.3%1.4% conv. - **baseball first birthday**13K/yr+25.2%1.5% conv. - **rookie of the year first birthday decorations**12K/yr+35.9%1.5% conv. - **rookie year first birthday**9K/yr-3.3%1.1% conv. - **baseball 1st birthday decorations**6K/yr+18.3%1.3% conv. - **baseball first birthday decorations**7K/yr-34.3%1.2% conv. - **rookie of the year banner**4K/yr+47.0%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/rookie-of-the-year-1st-birthday-decorations/search-terms)
## **Top rookie of the year 1st birthday decorations products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$8K15%$12K20%$16K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Canis Baby Boys First Birthday Outfit Rookie of the Year Baseball Shirt and Striped Pants Set 1st Birthday Clothes (White Short Sleeve 12-18 Months)**Canis**$17.66**4.8★131 rev](https://www.amazon.com/dp/B0DNN4G42W) [2**cocomigo Rookie of the Year First Birthday Decorations for Boys - 200 Pcs Party Kit with Balloon Arch Backdrop Tableware Balloon Box Highchair Banner - Rookie Year Themed Decor for 20 Guests**cocomigo**$36.13**4.8★142 rev](https://www.amazon.com/dp/B0DHGB8JKJ) [3**Baseball Birthday Number Candles for Cake White Number 1 Rookie of The Year 1st Birthday Candle Baseball Cake Topper for Baseball Birthday Party Decorations**CasaPopz**$5.90**4.8★509 rev](https://www.amazon.com/dp/B0F4CMRB8L) [4**Baseball First Year Photo Board Rookie of the Year Birthday Party Decoration Wooden Board 12 Monthly Milestone Picture Frame Sport 1st Birthday Banner for Babyboy Keepsake Gift Supply(Fit 2x2.8in Pic)**Naozinebi**$15.22**4.5★310 rev](https://www.amazon.com/dp/B0DRVPJCRK) [5**Fiesec Rookie of the Year First Birthday Decorations - 100 PCs Baby Boy Baseball Themed Party Supplies with Our Rookie Year Backdrop Balloon Garland Number 1 Foil Balloon**Fiesec**$33.48**4.3★40 rev](https://www.amazon.com/dp/B0F4XKNPYG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decor Party Supplies with Balloons Boxes Highchair & Photo Banners Crown Cake Cupcake Toppers Tablecloth Backdrop Poster**Hombae**$32.97**6 rev4mo ago](https://www.amazon.com/dp/B0GQLYTQ3V) [**Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decorations Party Supplies Table Decor with One Year Banner Tablecloth Plates Napkins Forks Straws Cups Balloons Service 24**Hombae**$25.15**0 rev5mo ago](https://www.amazon.com/dp/B0GLPBG96G) [**Rookie Of The Year 12 Month Photo Banner - Baseball First/1st Birthday Decorations Rookie Of The Year Banner Sports Birthday Party Decor (blue3)**BEADED**$14.49**2 rev5mo ago](https://www.amazon.com/dp/B0GKGV21VR) [**Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decor 136 PCs Party Supplies with Balloons Boxes Highchair & Photo Banners Cake Cupcake Toppers Tablecloth Backdrop Poster**Hombae**$32.17**0 rev5mo ago](https://www.amazon.com/dp/B0GJDGT16K) [**Tinypainter Baby Boy First Birthday Outfit 1st Birthday T-shirt+ One Letter Shorts 1 Year Old Clothes**Tinypainter**$16.93**29 rev6mo ago](https://www.amazon.com/dp/B0GCNTG796)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decor Party Supplies with Balloons Boxes Highchair & Photo Banners Crown Cake Cupcake Toppers Tablecloth Backdrop Poster**Hombae**$32.97**4.6★**▲ 159%**](https://www.amazon.com/dp/B0GQLYTQ3V) [**Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decorations Party Supplies Table Decor with One Year Banner Tablecloth Plates Napkins Forks Straws Cups Balloons Service 24**Hombae**$25.15**0.0★**▲ 159%**](https://www.amazon.com/dp/B0GLPBG96G) [**Tinypainter Baby Boy First Birthday Outfit 1st Birthday T-shirt+ One Letter Shorts 1 Year Old Clothes**Tinypainter**$16.93**4.4★**▲ 158%**](https://www.amazon.com/dp/B0GCNTG796) [**Hombae Rookie Year 1st Birthday Decorations Baseball First Birthday Decor 136 PCs Party Supplies with Balloons Boxes Highchair & Photo Banners Cake Cupcake Toppers Tablecloth Backdrop Poster**Hombae**$32.17**0.0★**▲ 158%**](https://www.amazon.com/dp/B0GJDGT16K) [**Baseball 1st Birthday Tassels Highchair BannerRookie Of The Year Baseball Party SuppliesBaseball Highchair Banner For Baby BoyFirst Birthday Photo Booth PropsOne-Year-Old Cake Smash Outfit**HGFC**$15.77**4.0★**▲ 87%**](https://www.amazon.com/dp/B0DF7QD2J4)
**~~View all trending →~~**
## **What buyers say about rookie of the year 1st birthday decorations**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**30%
*“Good quality outfit with a baseball theme”*
**Value For Money**14%
*“Worth the money”*
**Size-Overall**11%
*“Good size”*
**Design-Overall**9%
*“The design is simple”*
**Advertised Vs Actual Product**8%
*“Does the job”*
**Assembly/Installation**5%
*“It was already assembled so that was perfect”*
**Durability**3%
*“Very durable and really cute”*
**Color**2%
*“Color is good”*
**Comfort-Overall**2%
*“My baby looked so cute and seemed comfortable”*
**Brightness/Shine/Glow**2%
*“Great candle”*
### **What buyers complain about **
**Size-Overall**25%
*“not fitting correctly”*
**Advertised Vs Actual Product**15%
*“Does not come with everything that is advertised”*
**Assembly/Installation**10%
*“Im trying to put together and they are ripping, not fitting correctly and when I did manage to get one together its falling apart and nothing like shown in the photo there is absolutely no way you could put food in these”*
**Quality-Overall**6%
*“The Ballons are no good need a better quality”*
**Color**6%
*“Its black instead of navy”*
**Thickness**3%
*“The table covers were pretty thin”*
**Adhesion/Stickiness**3%
*“Regular tape wasnt durable enough for us”*
**Weight Heavy**3%
*“too heavy for the tape they send with it”*
**Strength**3%
*“This wasnt sturdy like I thought it would be”*
**Durability**2%
*“They arent durable”*
### **Top return reasons **
**Size-Overall**49%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Length**5%
**Color**4%
**Feet Fit**4%
**Material Quality**4%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is rookie of the year 1st birthday decorations profitable to sell on Amazon United States?**
- The niche generates $82K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +38.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the rookie of the year 1st birthday decorations niche?**
- 25 brands and 26 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in rookie of the year 1st birthday decorations?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Assembly/Installation. The return rate is 3.1%.
- **When does demand for rookie of the year 1st birthday decorations peak?**
- Demand peaks in May–Jul; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the rookie of the year 1st birthday decorations niche?**
- Listings span $5.90–$36.13; the average listing price is $18.00 (sweet spot $15–$100). The average incumbent carries 115 reviews — the moat a new listing must climb.
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