---
title: "Robes for Women — $2.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/robes-for-women"
last_updated: "2026-08-09T12:10:07.427Z"
locale: en
meta:
description: "Niche score 53/100 · $2.0M/yr market · 16.8M searches/yr · $25.55 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2.0M/yr market · 16.8M searches/yr · $25.55 avg price. Weak search conversion (0.5%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Robes for Women — $2.0M/yr Amazon US Niche (2026) - Flapen"
---
# **robes for women**
**Worth a look**
Shows a $2.0M/yr market, but weak search conversion (0.5%) keeps it on the watch list.
Market size 95Growth 16Conversion 6Competition 82Returns 25Price range 87Avg price 95Brand share 76Review moat 22Quality gap 35
**Market size**
**Great****$2.0M**
$2.0M/yr · 16.8M searches
**Avg price**
**Incredible****$25.55**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.79–$82.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****8,963.05**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, robes for women is a $2.0M/yr Amazon United States market (16.8M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **robes for women market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.6M–$3.2M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**59%**
Top 20: 96%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**34%**
- NY Threads20% - Yurhap13% - PrinStory10% - Amazon Essentials9% - Ekouaer7% - PAVILIA7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
1.0M600KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/robes-for-women/trend)
## **Top robes for women search terms**
- **robes for women**4.1M/yr-20.2%0.3% conv. - **robe**3.2M/yr-17.4%0.3% conv. - **womens robe**1.8M/yr-35.5%0.4% conv. - **womens robes**1.1M/yr-31.1%0.2% conv. - **bath robe**772K/yr+1.0%0.3% conv. - **bathrobe for women**794K/yr-21.8%0.4% conv. - **bathrobe**646K/yr-10.0%0.3% conv. - **robes**640K/yr-24.3%0.2% conv. - **bath robe womens**500K/yr-21.4%0.5% conv. - **terry cloth robes for women**488K/yr-21.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/robes-for-women/search-terms)
## **Top robes for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$59K6%$119K9%$178K12%$237K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe**Yurhap**$21.69**4.7★3,616 rev](https://www.amazon.com/dp/B0D128T9BK) [2**NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink**NY Threads**$22.45**4.6★44,281 rev](https://www.amazon.com/dp/B0FQJLK2C5) [3**PAVILIA Premium Womens Plush Soft Robe Fluffy Warm Fleece Sherpa Shaggy Bathrobe (S/M Light Pink)**PAVILIA**$29.43**4.6★13,026 rev](https://www.amazon.com/dp/B084PBWBJR) [4**PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L**PrinStory**$16.71**4.7★1,718 rev](https://www.amazon.com/dp/B0DC99ZTY7) [5**NY Threads Premium Womens Robe with Hood Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Steel Grey**NY Threads**$22.68**4.6★50,633 rev](https://www.amazon.com/dp/B07YDL169Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink**NY Threads**$22.45**44,281 rev9mo ago](https://www.amazon.com/dp/B0FQJLK2C5) [**Soft Robe For WomenWarm Plush Bath Robes FemaleSpa Towel After Shower Lightweight Long Bathrobe (US Alpha Small Medium Regular Regular Light Pink)**EEEYLK**$17.31**201 rev11mo ago](https://www.amazon.com/dp/B0FJ7N7KVV) [**Ekouaer Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Sleepwear S-XXL**Ekouaer**$28.37**569 rev12mo ago](https://www.amazon.com/dp/B0FHWWM4SM) [**Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Lavender S-M**Eonkasp**$16.75**1,387 rev1y ago](https://www.amazon.com/dp/B0F1MY98YQ) [**PJGGZ Womens Shawl Collar Bathrobe Soft Long Towel Robes for Women - Super Absorbent Quick Dry yet Warm(Light Pink S/M)**PJGGZ**$23.48**836 rev1y ago](https://www.amazon.com/dp/B0DRNXRLTL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Lightweight Cotton Waffle Mid-Length Bathrobe (Available in Plus Size) Teal Blue 2X**Amazon Essentials**$20.77**4.5★**▲ 78%**](https://www.amazon.com/dp/B0BG7SS1PD) [**NY Threads Waffle Robes for Women Soft Womens Robe Lightweight Knee-Length Womens Bathrobe Large White**NY Threads**$17.79**4.6★**▲ 75%**](https://www.amazon.com/dp/B0CR1DMTMW) [**NY Threads Premium Womens Robe Plush Fleece Long Bath Robe for Women Fluffy Soft Womens Bathrobe Medium Light Pink**NY Threads**$22.45**4.6★**▲ 72%**](https://www.amazon.com/dp/B0FQJLK2C5) [**NY Threads Waffle Robes for Women Soft Womens Robe Lightweight Knee-Length Womens Bathrobe Medium White**NY Threads**$17.85**4.6★**▲ 48%**](https://www.amazon.com/dp/B0CR1D9WW5) [**VINTATRE Women Kimono Robes Long Knit Bathrobe Lightweight Soft Knit Sleepwear V-neck Casual Ladies Loungewear Black-Large**VINTATRE**$24.00**4.6★**▲ 47%**](https://www.amazon.com/dp/B08BHTYSNG)
**~~View all trending →~~**
## **What buyers say about robes for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**22%
*“Its very soft”*
**Comfort-Overall**15%
*“So comfortable”*
**Size-Overall**10%
*“Fits to size”*
**Warmth**8%
*“keeps me really warm”*
**Quality-Overall**7%
*“Fair price for the high quality”*
**Weight Light**5%
*“not too heavy or too light”*
**Color**4%
*“Color is accurate”*
**Value For Money**4%
*“NOt expensive”*
**Material Quality**3%
*“Material is comfortable and feels good”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**14%
*“Bigger than expected”*
**Quality-Overall**5%
*“Not well-made”*
**Thickness**5%
*“The material is a bit thicker”*
**Material Quality**4%
*“Poor quality of the material”*
**Thin**3%
*“it's thin”*
**Sleeve Fit**3%
*“the sleeves are so long”*
**Color**3%
*“not the color thats advertised”*
**Stitch/Finish/Polish**3%
*“Terrible stitching”*
**Weight Heavy**2%
*“It was too bulky for me”*
**Pilling/Linting**2%
*“I had lint on all of my other clothes”*
### **Top return reasons **
**Size-Overall**34%
**Material Quality**13%
**Length**10%
**Sleeve Fit**7%
**Thin**6%
**Color**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Chest Fit**2%
**Arm Fit**2%
## **Common questions**
- **Is robes for women profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 58 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the robes for women niche?**
- 27 brands and 60 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in robes for women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.0% — above our launch gate.
- **When does demand for robes for women peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the robes for women niche?**
- Listings span $7.79–$82.37; the average listing price is $25.55 (sweet spot $15–$100). The average incumbent carries 8,963 reviews — the moat a new listing must climb.
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