---
title: "Robe Set — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/robe-set"
last_updated: "2026-08-09T02:57:06.744Z"
locale: en
meta:
description: "Niche score 44/100 · $11K/yr market · 122K searches/yr · $27.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $11K/yr market · 122K searches/yr · $27.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Robe Set — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **robe set**
**Skip it**
A small market ($11K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 25Conversion 4Competition 80Returns 37Price range 86Avg price 95Brand share 95Review moat 24Quality gap 43
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$27.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.78–$58.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-0.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,087.78**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$11K**
$11K/yr · 122K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, robe set is a $11K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **robe set market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$28K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#340**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**44**
**Top-5 brand share**
**40%**
Top 20: 84%
**Top-5 click share**
**35%**
Top 20: 65%
**Open market**
**55%**
- Yurhap16% - SAPJON8% - Eonkasp6% - PrinStory5% - BABYSHEEP5% - my novel things5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.
50K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 25.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/robe-set/trend)
## **Top robe set search terms**
- **robe gift set women**10K/yr+74.4%0.1% conv. - **robe and slipper set**15K/yr-24.3%0.3% conv. - **robe set for women**10K/yr+3.5%0.1% conv. - **matching robe and slippers set women**7K/yr+11.8%0.1% conv. - **slippers and robe set for women**8K/yr+22.1%0.4% conv. - **robe and slippers set women gift set**8K/yr+54.4%0.5% conv. - **robe sets**6K/yr-1.3%0.3% conv. - **bath robe set**7K/yr-16.5%0.2% conv. - **bathrobe set**7K/yr-17.7%0.2% conv. - **bathrobe set for women**7K/yr+12.0%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/robe-set/search-terms)
## **Top robe set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$52610%$1K15%$2K20%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe**Yurhap**$21.69**4.7★3,616 rev](https://www.amazon.com/dp/B0D128T9BK) [2**Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Lavender S-M**Eonkasp**$16.75**4.6★1,387 rev](https://www.amazon.com/dp/B0F1MY98YQ) [3**PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L**PrinStory**$16.71**4.7★1,718 rev](https://www.amazon.com/dp/B0DC99ZTY7) [4**BABYSHEEP Towel Wrap Women Shower Robe Adjustable Closure Bathrobe with Hair Drying Towel & Headband Wristband Towel Dress & Spa Wraps - Pink**BABYSHEEP**$20.13**4.5★404 rev](https://www.amazon.com/dp/B0CLRWJT3L) [5**my novel things Birthday Gifts for Women Spa Robe and Slippers Set Bathrobe With Satin Sleep Mask Scented Candle Self Care 7 Pack Suitable for Christmas Thanksgiven Day New Mom Gift**my novel things**$43.91**4.7★112 rev](https://www.amazon.com/dp/B0D9Y14XGY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Lavender S-M**Eonkasp**$16.75**1,387 rev1y ago](https://www.amazon.com/dp/B0F1MY98YQ) [**my novel things Birthday Gifts for Women Spa Robe and Slippers Set Bathrobe With Satin Sleep Mask Scented Candle Self Care 7 Pack Suitable for Christmas Thanksgiven Day New Mom Gift**my novel things**$43.91**112 rev1y ago](https://www.amazon.com/dp/B0D9Y14XGY) [**PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Light Pink S/M)**PJGGZ**$23.43**1,940 rev1y ago](https://www.amazon.com/dp/B0DKNTJVQF) [**my novel things Birthday Gifts For Women Bathrobe Set With Silky Sleep Mask Spa Robe and Slippers set Scented Candle Self Care 7 Pack Get Well Self-Care Gifts for Christmas Thanksgiven Day Red**my novel things**$44.18**112 rev1y ago](https://www.amazon.com/dp/B0D9XZJRCV) [**PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L**PrinStory**$16.71**1,718 rev1y ago](https://www.amazon.com/dp/B0DC99ZTY7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EverFoams Womens Fuzzy Open-toe Slippers Soft Comfy Memory Foam Indoor House Shoes Cool Gray 7-8 US**EverFoams**$22.48**4.5★**▲ 139%**](https://www.amazon.com/dp/B0CLGNYKFR) [**Xuhal Womens Birthday Robe Set 6 Pcs Queen & Squad Spa Bathrobe Kimono Silky Gown (Light Purple)**Xuhal**$39.26**4.4★**▲ 130%**](https://www.amazon.com/dp/B0CM6J1N65) [**PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L**PrinStory**$16.71**4.7★**▲ 123%**](https://www.amazon.com/dp/B0DC99ZTY7) [**Neer 21 Pcs Women Birthday Party Robe Set Queen Squad Kimono Satin Bathrobes with Eye Mask and Scrunchie for Birthday (Pink)**Neer**$47.79**4.5★**▲ 104%**](https://www.amazon.com/dp/B0C4XLDM5S) [**PJGGZ Hooded Bathrobe for Women Soft Long Towel Robe for Women - Quick Dry yet Warm(Light Pink S/M)**PJGGZ**$23.43**4.4★**▲ 104%**](https://www.amazon.com/dp/B0DKNTJVQF)
**~~View all trending →~~**
## **What buyers say about robe set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**31%
*“Amazingly comfortable”*
**Soft Feel**14%
*“Comfortable and soft”*
**Size-Overall**10%
*“They fit snug”*
**Warmth**10%
*“keeps me warm”*
**Quality-Overall**6%
*“Excellent Quality”*
**Value For Money**4%
*“Good for the price”*
**Color**3%
*“Color is accurate”*
**Advertised Vs Actual Product**2%
*“as shown in the picture”*
**Weight Light**1%
*“Nice and lightweight”*
**Material Quality**1%
*“Material is comfortable and feels good”*
### **What buyers complain about **
**Size-Overall**19%
*“Bigger than expected”*
**Quality-Overall**7%
*“Poor Quality”*
**Comfort-Overall**6%
*“not as cozy as i hoped”*
**Durability**5%
*“Falling apart 1-week later”*
**Thickness**3%
*“Too thick”*
**Thin**2%
*“Very thin and cotton is rough”*
**Stretchability/Expandability/Elasticity**2%
*“they stretched out”*
**Memory Foam**2%
*“There is no memory foam”*
**Feet Fit**2%
*“A tad bit too big for my feet”*
**Cushion**1%
*“Not very much cushion”*
### **Top return reasons **
**Size-Overall**31%
**Feet Fit**20%
**Length**11%
**Width**6%
**Material Quality**6%
**Comfort-Overall**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Thin**2%
**Color**2%
## **Common questions**
- **Is robe set profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 50 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the robe set niche?**
- 35 brands and 44 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in robe set?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 4.1%.
- **When does demand for robe set peak?**
- Demand peaks in Dec; the busiest month runs 25.3× the quietest.
- **What does it cost to enter the robe set niche?**
- Listings span $9.78–$58.16; the average listing price is $27.75 (sweet spot $15–$100). The average incumbent carries 5,088 reviews — the moat a new listing must climb.
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