---
title: "Rio Costume — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rio-costume"
last_updated: "2026-08-09T17:08:07.177Z"
locale: en
meta:
description: "Niche score 43/100 · $33K/yr market · 506K searches/yr · $22.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $33K/yr market · 506K searches/yr · $22.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rio Costume — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **rio costume**
**Skip it**
High returns (11.8%) — this niche doesn't clear our bar today.
Market size 8Growth 45Conversion 4Competition 49Returns 1Price range 85Avg price 93Brand share 63Review moat 79Quality gap 84
**Avg price**
**Great****$22.14**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.83–$75.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****428.59**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$32K**
$33K/yr · 506K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.8%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, rio costume is a $33K/yr Amazon United States market (506K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rio costume market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$44K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,098**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **77%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**27%**
- FEOYA22% - Generic14% - Baisdan12% - SUMERSHA10% - WEKIOOBON9% - Kaei&Shi6%
## **Demand**
Weekly Amazon search volume, last 41 weeks — +15.7% search growth over the last 90 days.
70K50KSpike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/rio-costume/trend)
## **Top rio costume search terms**
- **rio costume**183K/yr+39.1%0.1% conv. - **rio bird costume**96K/yr+41.8%0.2% conv. - **rio costumes**40K/yr-18.4%0.1% conv. - **rio costumes for women**110K/yr-54.6%0.2% conv. - **rio halloween costume**9K/yr+102.5%0.0% conv. - **rio carnival costume**13K/yr-44.8%0.0% conv. - **blue rio costume**7K/yr-12.5%1.0% conv. - **rio costume women**5K/yr+53.6%0.0% conv. - **rio bird costumes for women**22K/yr-21.4%0.0% conv. - **rio birds costume**4K/yr+1.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/rio-costume/search-terms)
## **Top rio costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FEOYA Womens 2 Pcs Belly Dance Dress Sequins Tassel Hip Scarf with Halter Bra Top Set Latin Dance Halloween Costumes Blue**FEOYA**$26.41**4.5★10 rev](https://www.amazon.com/dp/B0FNCYZM28) [2**Belly Dance Hip Scarf Sequin Tassel Skirt Performance Outfits Sparkly Fringe Wrap Halloween Costume Party Rave Festival for Women and Girls Blue**SUMERSHA**$10.41**4.3★1,211 rev](https://www.amazon.com/dp/B0BY84B6TM) [3**WEKIOOBON Belly Dance Hip Scarf Sweet Belly Dance Skirt Wrap Performance Bling Sequins Coins Belly Dancer Costumes for Women (Light Blue)**WEKIOOBON**$12.75**4.4★2,623 rev](https://www.amazon.com/dp/B08BJ7RWYH) [4**Baisdan Sequin Tops Sparkly Top for Women Genie & Belly Dance Top with Bedazzled Bra Design Rio Costumes for Women Light Blue**Baisdan**$13.99**4.3★27 rev](https://www.amazon.com/dp/B0G18HMK8C) [5**Belly Dance Skirt with Crop Top Sequins Fringe Skirts Set Rave Dance Bra Top Party Costume Outfits for Women and Girls Light Blue**Generic**$15.37**3.8★40 rev](https://www.amazon.com/dp/B0DR8G3H9M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baisdan Sequin Tops Sparkly Top for Women Genie & Belly Dance Top with Bedazzled Bra Design Rio Costumes for Women Light Blue**Baisdan**$13.99**27 rev8mo ago](https://www.amazon.com/dp/B0G18HMK8C) [**Baisdan Sequin Tops Sparkly Top for Women Genie & Belly Dance Top with Bedazzled Bra Design Rio Costumes for Women Gold**Baisdan**$13.52**27 rev8mo ago](https://www.amazon.com/dp/B0FZM2LS1Z) [**Baisdan Belly Dance Isis Wings Satin Angel Wings for Adults Rio Wing Halloween Costume White-Blue**Baisdan**$24.72**97 rev8mo ago](https://www.amazon.com/dp/B0FZJDRB9L) [**Blue Feather Headpiece Feather Headpiece Carnival Headband for Rio Party Vegas Costume Accessories**Generic**$12.98**0 rev8mo ago](https://www.amazon.com/dp/B0FYBF6F1C) [**NUXMAW Showgirl Feather Headpiece Carnival Headband Vegas Costume Accessories Rio Mardi Gras Party (Blue)**NUXMAW**$10.00**22 rev9mo ago](https://www.amazon.com/dp/B0FST54458)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baisdan Sequin Tops Sparkly Top for Women Genie & Belly Dance Top with Bedazzled Bra Design Rio Costumes for Women Light Blue**Baisdan**$13.99**4.3★**▲ 425%**](https://www.amazon.com/dp/B0G18HMK8C) [**Blue Feather Headpiece Feather Headpiece Carnival Headband for Rio Party Vegas Costume Accessories**Generic**$12.98**0.0★**▲ 390%**](https://www.amazon.com/dp/B0FYBF6F1C) [**Baisdan Belly Dance Isis Wings Satin Angel Wings for Adults Rio Wing Halloween Costume White-Blue**Baisdan**$24.72**4.6★**▲ 365%**](https://www.amazon.com/dp/B0FZJDRB9L) [**Creative Angel Feather Wings with Wand Feather Fairy Wings Princess Stage Show Halloween Costume (Blue+Fairy Wand)**Xihongshi**$19.74**3.8★**▲ 304%**](https://www.amazon.com/dp/B0FKH1HNXP) [**Baisdan Sequin Tops Sparkly Top for Women Genie & Belly Dance Top with Bedazzled Bra Design Rio Costumes for Women Gold**Baisdan**$13.52**4.3★**▲ 236%**](https://www.amazon.com/dp/B0FZM2LS1Z)
**~~View all trending →~~**
## **What buyers say about rio costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**22%
*“Fun”*
**Quality-Overall**22%
*“Quality was amazing”*
**Brightness/Shine/Glow**11%
*“Super cute and lots of sparkle”*
**Color**11%
*“Perfect Rio Carnaval costume beautiful color sturdy stunning”*
**Value For Money**6%
*“Nice for the price”*
**Advertised Vs Actual Product**6%
*“As expected, or better”*
### **What buyers complain about **
**Size-Overall**36%
*“does not fit as I thought it would”*
**Advertised Vs Actual Product**14%
*“Yeah so this did not look like the picture”*
**Durability**14%
*“they fall apart after a while the kids played with them he got the color blue”*
**Stretchability/Expandability/Elasticity**7%
*“doesnt stretch too much due to the thickness”*
### **Top return reasons **
**Size-Overall**47%
**Length**7%
**Color**7%
**Waist Fit**6%
**Advertised Vs Actual Product**5%
**Hip Fit**3%
**Material Quality**3%
**Quality-Overall**2%
**Chest Fit**2%
**Shape/Style**2%
## **Common questions**
- **Is rio costume profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 22 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +15.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the rio costume niche?**
- 17 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in rio costume?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Durability. The return rate is 11.8% — above our launch gate.
- **What does it cost to enter the rio costume niche?**
- Listings span $6.83–$75.62; the average listing price is $22.14 (sweet spot $15–$100). The average incumbent carries 429 reviews — the moat a new listing must climb.
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