---
title: "Rick and Morty — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/rick-and-morty"
last_updated: "2026-08-09T16:28:54.849Z"
locale: en
meta:
description: "Niche score 53/100 · $22K/yr market · 1.3M searches/yr · $21.14 avg price. Weak search conversion (0.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $22K/yr market · 1.3M searches/yr · $21.14 avg price. Weak search conversion (0.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rick and Morty — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **rick and morty**
**Worth a look**
Shows low returns (1.1%), but weak search conversion (0.1%) keeps it on the watch list.
Market size 5Growth 70Conversion 1Competition 81Returns 94Price range 75Avg price 90Brand share 59Review moat 75Quality gap 24
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.14**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Great****494.76**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$5.31–$44.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+52.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$22K**
$22K/yr · 1.3M searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rick and morty is a $22K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rick and morty market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$211K–$264K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#27,212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**65**
**Top-5 brand share**
**70%**
Top 20: 99%
**Top-5 click share**
**34%**
Top 20: 74%
**Open market**
**26%**
- RICK AND MORTY49% - COCO BRANDS7% - Bioworld5% - OtRainbow4% - Concept One4% - Jazwares4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.1% search growth over the last 90 days.
120K80KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/rick-and-morty/trend)
## **Top rick and morty search terms**
- **rick and morty**908K/yr+76.3%0.1% conv. - **rick and morty merch**218K/yr-9.8%0.4% conv. - **rick and morty plush**27K/yr+27.0%0.7% conv. - **morty**9K/yr+66.7%0.1% conv. - **rick and morty stuff**17K/yr+31.8%0.1% conv. - **rick and morty lego**12K/yr+3.3%0.1% conv. - **rick morty**9K/yr+89.4%0.1% conv. - **rick and morty bong**9K/yr+12.5%0.0% conv. - **rick and morty gifts**22K/yr-28.4%0.1% conv. - **rick n morty**9K/yr+50.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/rick-and-morty/search-terms)
## **Top rick and morty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8738%$2K12%$3K16%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RICK AND MORTY Mens Slippers - Indoor House Shoes Teenagers Mens Sliders Size 8-13 Non Slip Lounge Wear Gifts for Him (Multicolor 10-11)**RICK AND MORTY**$23.85**4.3★449 rev](https://www.amazon.com/dp/B0C1JY5V2Z) [2**RICK AND MORTY Funny Calf Socks for Men & Teens US Size 7-11 Pack of 5 Soft Casual Warm Socks Pickle Rick Gifts for Men (Green/Black)**RICK AND MORTY**$20.97**4.8★1,929 rev](https://www.amazon.com/dp/B09L97Z36C) [3**COCO BRANDS Rick and Morty Mens Pajama Set - 2 Piece Short Sleeve Sleep Shirt and Pajama Pants Sleepwear Set for Men & Women Size Large Rick and Morty Character Print**COCO BRANDS**$31.01**4.5★36 rev](https://www.amazon.com/dp/B0FHMN67JM) [4**Lounge Set in Gift Box With T-shirt Pants and Socks With Multiple Print Options in Sizes S-M-L-XL**RICK AND MORTY**$26.02**4.7★99 rev](https://www.amazon.com/dp/B0DJPRPF1Y) [5**Rick and Morty Bag Ideal for Travel Gym and Outdoor Adventures**OtRainbow**$27.60**4.0★7 rev](https://www.amazon.com/dp/B0FNW3K7RJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Enso Rings x Warner Bros Collection Silicone Ring IT Time to Float Rick and Morty Friends & Ted Lasso Inspired Designs Durable Flexible Comfort Fit - Forever & Ever - Medusa/Black Pearl - 10**Enso Rings**$44.20**32 rev3mo ago](https://www.amazon.com/dp/B0GQ54SFS7) [**Jazwares Warner Bros. Discovery 8-Inch Rick Plush from Rick and Morty - Super-Soft and Huggable Plush Toy - Official Licensed Plush - for All Ages**Jazwares**$14.51**256 rev9mo ago](https://www.amazon.com/dp/B0DJDT31TQ) [**Jazwares Warner Bros. Discovery 8-Inch Morty Plush from Rick and Morty - Super-Soft and Huggable Plush Toy - Official Licensed - for All Ages**Jazwares**$10.86**256 rev9mo ago](https://www.amazon.com/dp/B0DJDT515D) [**Rick and Morty Bag Ideal for Travel Gym and Outdoor Adventures**OtRainbow**$27.60**7 rev10mo ago](https://www.amazon.com/dp/B0FNW3K7RJ) [**Rick and Morty Duffle Bag Funny Travel Bag for Birthday Gift**Charon**$27.14**9 rev10mo ago](https://www.amazon.com/dp/B0FL2CJL11)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Underboss Mens Rick and Morty Psychadelic Swirl Performance Boxer Briefs (Large) Multicoloured**Underboss**$5.31**4.6★**▲ 96%**](https://www.amazon.com/dp/B08234272D) [**Rick and Morty Belt Seatbelt Buckle Belt Rick and Morty Title Logo and Middle Finger Portal Jump Black 30 to 44 Inches**Buckle-Down**$30.60**4.8★**▲ 96%**](https://www.amazon.com/dp/B0CNV26WT4) [**Enso Rings x Warner Bros Collection Silicone Ring IT Time to Float Rick and Morty Friends & Ted Lasso Inspired Designs Durable Flexible Comfort Fit - Forever & Ever - Medusa/Black Pearl - 10**Enso Rings**$44.20**4.6★**▲ 95%**](https://www.amazon.com/dp/B0GQ54SFS7) [**COCO BRANDS Rick and Morty Mens Pajama Set - 2 Piece Short Sleeve Sleep Shirt and Pajama Pants Sleepwear Set for Men & Women Size Large Rick and Morty Character Print**COCO BRANDS**$31.01**4.5★**▲ 95%**](https://www.amazon.com/dp/B0FHMN67JM) [**Rick and Morty Duffle Bag Funny Travel Bag for Birthday Gift**Charon**$27.14**4.5★**▲ 94%**](https://www.amazon.com/dp/B0FL2CJL11)
**~~View all trending →~~**
## **What buyers say about rick and morty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**9%
*“Gift”*
**Advertised Vs Actual Product**8%
*“Exactly as described”*
**Design-Overall**8%
*“beautiful detail in the artwork”*
**Value For Money**7%
*“it's still VERY much in the affordable category”*
**Comfort-Overall**7%
*“Very comfortable”*
**Quality-Overall**6%
*“These earbuds are beautiful and good quality”*
**Strength**5%
*“This rick plush is small and sturdy”*
**Size-Overall**5%
*“It fits well”*
**Collectibles**3%
*“cute for my collection”*
**Soft Feel**3%
*“Cute and soft”*
### **What buyers complain about **
**Size-Overall**13%
*“However, it was not correctly sized”*
**Quality-Overall**8%
*“the initial experience left me wondering about the quality control”*
**Material Quality**8%
*“Felt a little cheap on material”*
**Connectivity-Overall**6%
*“The pairing process was unexpectedly frustrating”*
**Durability**5%
*“Broke in 2 weeks”*
**Audio Quality**4%
*“Sound could be better”*
**Thickness**4%
*“we were disappointed with the thickness of them”*
**Audio Volume**4%
*“Volume randomly or intermittently self - adjusts/changes without manual action”*
**Gap/Hole**2%
*“They came with a hole in one”*
**Noise Level**2%
*“let me tell you these things are super loud”*
### **Top return reasons **
**Size-Overall**46%
**Defective Material/Parts**9%
**Product Condition**8%
**Feet Fit**6%
**Advertised Vs Actual Product**4%
**Length**3%
**Print Quality**3%
**Material Quality**3%
**Waist Fit**3%
**Quality-Overall**3%
## **Common questions**
- **Is rick and morty profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 45 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +52.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the rick and morty niche?**
- 21 brands and 65 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in rick and morty?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.1%.
- **When does demand for rick and morty peak?**
- Demand peaks in Sep–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the rick and morty niche?**
- Listings span $5.31–$44.20; the average listing price is $21.14 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.
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