---
title: "Reloj Invicta — $11.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/reloj-invicta"
last_updated: "2026-08-12T04:20:10.005Z"
locale: en
meta:
description: "Niche score 45/100 · $11.9M/yr market · 10.5M searches/yr · $297.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $11.9M/yr market · 10.5M searches/yr · $297.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Reloj Invicta — $11.9M/yr Amazon US Niche (2026) - Flapen"
---
# **reloj invicta**
**Skip it**
Prices mostly outside the sweet spot ($25.90–$4509.07) — this niche doesn't clear our bar today.
Market size 100Growth 39Conversion 5Competition 80Returns 33Price range 2Avg price 31Brand share 20Review moat 20Quality gap 33
**Market size**
**Incredible****$11.9M**
$11.9M/yr · 10.5M searches
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$297.49**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****12,865.96**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$25.90–$4509.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, reloj invicta is a $11.9M/yr Amazon United States market (10.5M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **reloj invicta market data**
- **Units sold / yr**
- **40K–50K**
- avg 250–500/product
- **Revenue / yr**
- **$11.9M–$14.9M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#744**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**98**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 72%
**Open market**
**6%**
- Invicta54% - Timex16% - Fossil14% - UnaMela6% - Casio3% - SEIKO2% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +11.5% search growth over the last 90 days.
350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/reloj-invicta/trend)
## **Top reloj invicta search terms**
- **invicta**1.8M/yr+10.1%0.1% conv. - **citizen eco drive men**1.0M/yr+22.7%0.0% conv. - **omega watches for men**862K/yr+5.0%0.0% conv. - **bulova**778K/yr+16.7%0.0% conv. - **tag heuer watches men**869K/yr+5.6%0.0% conv. - **timex expedition**591K/yr+27.8%0.5% conv. - **reloj invicta**579K/yr+9.4%0.1% conv. - **invicta pro diver**401K/yr+7.4%0.3% conv. - **field watch**287K/yr+16.6%0.1% conv. - **timex expedition watches for men**367K/yr-11.9%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/reloj-invicta/search-terms)
## **Top reloj invicta products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$474K8%$949K12%$1.4M16%$1.9M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Invicta Mens 6981 Pro Diver Collection Chronograph Black Dial Black Dress Watch**Invicta**$71.96**4.7★15,776 rev](https://www.amazon.com/dp/B003MYYJD0) [2**Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver**Fossil**$136.10**4.6★6,646 rev](https://www.amazon.com/dp/B08QVCPDVT) [3**Timex Mens T49831 Expedition Rugged Analog Black Resin Strap Watch**Timex**$41.37**4.3★2,964 rev](https://www.amazon.com/dp/B003QFZUOC) [4**Watch Winder for Automatic Watches: Automatic Single Watch Winder Box with Japanese Quiet Motor Rotating Watch Case in Black Carbon Fiber Leather Gifts for Men & Collectors**UnaMela**$26.87**4.2★1,171 rev](https://www.amazon.com/dp/B0D4HVYYTK) [5**Invicta Mens 0073 Pro Diver Collection Chronograph 18k Gold-Plated Watch**Invicta**$74.13**4.6★23,932 rev](https://www.amazon.com/dp/B0006ZPKTU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Watch Winder for Automatic Watches: Automatic Single Watch Winder Box with Japanese Quiet Motor Rotating Watch Case in Black Carbon Fiber Leather Gifts for Men & Collectors**UnaMela**$26.87**1,171 rev2y ago](https://www.amazon.com/dp/B0D4HVYYTK) [**Timex Mens Easy Reader 38mm Watch Silver-Tone Case Blue Dial with Black Leather Strap**Timex**$36.85**12,607 rev5y ago](https://www.amazon.com/dp/B0977QVRJS) [**Casio Casual Watch AE-1500WH-5AVCF**Casio**$29.38**23,719 rev5y ago](https://www.amazon.com/dp/B08VMTXZP1) [**Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver**Fossil**$136.10**6,646 rev5y ago](https://www.amazon.com/dp/B08QVCPDVT) [**Fossil Mens Watch Neutra Quartz Stainless Steel and Leather Chronograph Watch for Men Color: Smoke Amber**Fossil**$122.28**6,646 rev7y ago](https://www.amazon.com/dp/B07MM5MH6F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fossil Mens Watch Neutra Quartz Stainless Steel and Leather Chronograph Watch for Men Color: Smoke Amber**Fossil**$122.28**4.6★**▲ 79%**](https://www.amazon.com/dp/B07MM5MH6F) [**Fossil Mens Watch Neutra Quartz Stainless Steel and Chronograph Leather Watch for Men Color: Silver Brown**Fossil**$127.48**4.6★**▲ 77%**](https://www.amazon.com/dp/B074ZHN54C) [**Watch Winder for Automatic Watches: Automatic Single Watch Winder Box with Japanese Quiet Motor Rotating Watch Case in Black Carbon Fiber Leather Gifts for Men & Collectors**UnaMela**$26.87**4.2★**▲ 75%**](https://www.amazon.com/dp/B0D4HVYYTK) [**Fossil Mens Watch Neutra Quartz Stainless Steel Chronograph Watch for Men Color: Silver**Fossil**$136.10**4.6★**▲ 60%**](https://www.amazon.com/dp/B08QVCPDVT) [**Invicta Mens 0073 Pro Diver Collection Chronograph 18k Gold-Plated Watch**Invicta**$74.13**4.6★**▲ 52%**](https://www.amazon.com/dp/B0006ZPKTU)
**~~View all trending →~~**
## **What buyers say about reloj invicta**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Beautiful watch, good quality”*
**Value For Money**15%
*“Excellent value”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Durability**5%
*“with a durable case”*
**Design-Overall**4%
*“Awesome design”*
**Size-Overall**4%
*“The fit is decent with the band”*
**Shape/Style**4%
*“It looks stylish”*
**Ease Of Use**4%
*“easy enough to understand”*
**Comfort-Overall**3%
*“comfortable to wear”*
**Noise Level**3%
*“Very quiet and works great”*
### **What buyers complain about **
**Durability**19%
*“Broke”*
**Quality-Overall**11%
*“Cheaply made”*
**Battery Life**6%
*“Came with low battery”*
**Size-Overall**6%
*“Small”*
**Water Resistance**5%
*“NOT WATER PROOF”*
**Functionality-Overall**5%
*“Doesnt work”*
**Strap/String Quality**4%
*“The mounting point for the strap broke off”*
**Value For Money**3%
*“Looks like a very expensive watch”*
**Brightness/Shine/Glow**2%
*“Its not the brightest glow Ive seen”*
**Accuracy-Overall**2%
*“Accuracy is terrible”*
### **Top return reasons **
**Wrist Fit**28%
**Size-Overall**16%
**Functionality-Overall**8%
**Advertised Vs Actual Product**7%
**Color**4%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Product Condition**3%
**Strap/String Quality**2%
**Weight Heavy**2%
## **Common questions**
- **Is reloj invicta profitable to sell on Amazon United States?**
- The niche generates $11.9M/yr across 51 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the reloj invicta niche?**
- 11 brands and 98 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in reloj invicta?**
- Top complaints mined from reviews: Durability, Quality-Overall, Battery Life. The return rate is 4.3%.
- **When does demand for reloj invicta peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the reloj invicta niche?**
- Listings span $25.90–$4509.07; the average listing price is $297.49 (sweet spot $15–$100). The average incumbent carries 12,866 reviews — the moat a new listing must climb.
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