---
title: "Reebok — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/reebok"
last_updated: "2026-08-09T23:30:30.662Z"
locale: en
meta:
  description: "Niche score 44/100 · $47K/yr market · 1.1M searches/yr · $51.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $47K/yr market · 1.1M searches/yr · $51.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reebok — $47K/yr Amazon US Niche (2026) - Flapen"
---

# **reebok**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 12Growth 23Conversion 1Competition 97Returns 16Price range 75Avg price 93Brand share 68Review moat 24Quality gap 60

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Great****$51.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$15.14–$128.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****6,747.63**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****7.6%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$47K**

$47K/yr · 1.1M searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, reebok is a $47K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **reebok market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**2K–2K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$77K–$103K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.1%**</dd>

<dt>**Avg BSR**</dt><dd>**#251**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**96%**</dd>

<dt>**Sponsored**</dt><dd>**82%**</dd>

<dt>**Out of stock**</dt><dd>**6.2%**</dd>

<dt>**Avg brand age**</dt><dd>**43 months**</dd>

<dt>**Avg seller age**</dt><dd>**131 days**</dd>

</dl>

## **Competition & brand share**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**33 **▼falling

**Sellers**

**174**

**Top-5 brand share**

**64%**

Top 20: 95%

**Top-5 click share**

**14%**

Top 20: 38%

**Open market**

**31%**

- Reebok30% - Lee11% - Joomra10% - PUMA8% - ZGR5% - Nike4%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/reebok/trend)

## **Top reebok search terms**

- **high top sneakers for men**330K/yr-4.0%0.1% conv. - **mens high top sneakers**279K/yr-4.1%0.1% conv. - **mens high top shoes**84K/yr-4.7%0.1% conv. - **hightop sneakers for men**74K/yr-7.2%0.1% conv. - **high top shoes for men**57K/yr-3.6%0.1% conv. - **mens mid top sneakers**36K/yr+6.4%0.0% conv. - **and1 shoes**33K/yr+28.6%0.0% conv. - **mid top sneakers for men**34K/yr+4.9%0.1% conv. - **men high top sneakers**35K/yr-0.2%0.0% conv. - **tenis altos para hombre**29K/yr-7.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/reebok/search-terms)

## **Top reebok products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4712%$9423%$1K4%$2K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PUMA Mens Rebound Layup Sneakers Black White 10.5](https://m.media-amazon.com/images/I/31vwSpAFaYL.jpg)**PUMA Mens Rebound Layup Sneakers Black White 10.5**PUMA**$52.21**4.6★4,623 rev](https://www.amazon.com/dp/B07GR5G7CS) [2![PUMA Mens Rebound Layup Sneaker NUBUCK Mens Black- Mens Black-CASTLEROCK 9.5](https://m.media-amazon.com/images/I/31yUz0-kueL.jpg)**PUMA Mens Rebound Layup Sneaker NUBUCK Mens Black- Mens Black-CASTLEROCK 9.5**PUMA**$53.42**4.4★1,138 rev](https://www.amazon.com/dp/B08KLQRKBM) [3![Reebok Royal BB4500 Hi2 High Top Sneakers for Men Black or White Mens Basketball Shoes Medium or Wide Width Size 7 to 14 Athletic Mens Shoes Chalk/Black/Moon 10.5 Medium](https://m.media-amazon.com/images/I/31NDLlINPZL.jpg)**Reebok Royal BB4500 Hi2 High Top Sneakers for Men Black or White Mens Basketball Shoes Medium or Wide Width Size 7 to 14 Athletic Mens Shoes Chalk/Black/Moon 10.5 Medium**Reebok**$61.06**4.4★20,988 rev](https://www.amazon.com/dp/B0DP3CNQGK) [4![Converse Unisex Adult Chuck Taylor All Star High Top Optical White 14 Womens/12 Mens](https://m.media-amazon.com/images/I/31MCHOWo-qL.jpg)**Converse Unisex Adult Chuck Taylor All Star High Top Optical White 14 Womens/12 Mens**Converse**$43.65**4.6★31,210 rev](https://www.amazon.com/dp/B000NZMN5W) [5![Under Armour Mens Charged Valsetz Mid (001) Black/Black/Jet Gray 11.5 US](https://m.media-amazon.com/images/I/31GqYWueANL.jpg)**Under Armour Mens Charged Valsetz Mid (001) Black/Black/Jet Gray 11.5 US**Under Armour**$128.27**4.5★3,014 rev](https://www.amazon.com/dp/B0BZWZKD8B)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Mens Own The Game 3.0 White/Black/Black 10.5](https://m.media-amazon.com/images/I/31rQ5sBm4rL.jpg)**Adidas Mens Own The Game 3.0 White/Black/Black 10.5**adidas**$47.45**1,966 rev1mo ago](https://www.amazon.com/dp/B0CKMD5BPB) [![Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes Alloy/Jet Black/Fiery Red 11](https://m.media-amazon.com/images/I/411srGMgU7L.jpg)**Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes Alloy/Jet Black/Fiery Red 11**Reebok**$53.65**118 rev7mo ago](https://www.amazon.com/dp/B0G57BJ6QK) [![Vans Mens Ashwood Hi Vansguard Shoe - Water-Resistant High Top Sneakers for Everyday Wear](https://m.media-amazon.com/images/I/311WShJym8L.jpg)**Vans Mens Ashwood Hi Vansguard Shoe - Water-Resistant High Top Sneakers for Everyday Wear**Vans**$93.86**430 rev1y ago](https://www.amazon.com/dp/B0DQ1GQ9MH) [![Lee | Daybreaker Hi Sneaker for Men | Comfortable Denim Mens Shoe | Everyday Men Footwear Black/British Tan 12](https://m.media-amazon.com/images/I/41D82c4YqLL.jpg)**Lee | Daybreaker Hi Sneaker for Men | Comfortable Denim Mens Shoe | Everyday Men Footwear Black/British Tan 12**Lee**$46.00**286 rev1y ago](https://www.amazon.com/dp/B0DWGLFG56) [![Lee | Noah Hi Sneaker for Men | Mens High Top Sneaker | Everyday Men Footwear Driftwood 9.5](https://m.media-amazon.com/images/I/41VeopH5fLL.jpg)**Lee | Noah Hi Sneaker for Men | Mens High Top Sneaker | Everyday Men Footwear Driftwood 9.5**Lee**$47.21**280 rev1y ago](https://www.amazon.com/dp/B0DWGFCC3D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes Alloy/Jet Black/Fiery Red 11](https://m.media-amazon.com/images/I/411srGMgU7L.jpg)**Reebok Zone Breaker High Top Sneakers for Men Basketball Shoes Alloy/Jet Black/Fiery Red 11**Reebok**$53.65**4.5★**▲ 42%**](https://www.amazon.com/dp/B0G57BJ6QK) [![Reebok Royal BB4500 Hi2 High Top Sneakers for Men Black or White Mens Basketball Shoes Medium or Wide Width Size 7 to 14 Athletic Mens Shoes Chalk/Black/Moon 10.5 Medium](https://m.media-amazon.com/images/I/31NDLlINPZL.jpg)**Reebok Royal BB4500 Hi2 High Top Sneakers for Men Black or White Mens Basketball Shoes Medium or Wide Width Size 7 to 14 Athletic Mens Shoes Chalk/Black/Moon 10.5 Medium**Reebok**$61.06**4.4★**▲ 42%**](https://www.amazon.com/dp/B0DP3CNQGK) [![Reebok Royal BB4500 Hi2 High Top Sneakers for Men Black or White Mens Basketball Shoes Medium or Wide Width Size 7 to 14 Athletic Mens Shoes Chalk/Black/Moon 7 Medium](https://m.media-amazon.com/images/I/31NDLlINPZL.jpg)**Reebok Royal BB4500 Hi2 High Top Sneakers for Men Black or White Mens Basketball Shoes Medium or Wide Width Size 7 to 14 Athletic Mens Shoes Chalk/Black/Moon 7 Medium**Reebok**$60.69**4.4★**▲ 42%**](https://www.amazon.com/dp/B0DP3D48RJ) [![Reebok Royal BB4500 Hi2 High Top Sneakers for Men Black or White Mens Basketball Shoes Medium or Wide Width Size 7 to 14 Athletic Mens Shoes Chalk/Black/Moon 9.5 Medium](https://m.media-amazon.com/images/I/31NDLlINPZL.jpg)**Reebok Royal BB4500 Hi2 High Top Sneakers for Men Black or White Mens Basketball Shoes Medium or Wide Width Size 7 to 14 Athletic Mens Shoes Chalk/Black/Moon 9.5 Medium**Reebok**$58.68**4.4★**▲ 41%**](https://www.amazon.com/dp/B0DP3F4XPP) [![Vans Mens Ashwood Hi Vansguard Shoe - Water-Resistant High Top Sneakers for Everyday Wear](https://m.media-amazon.com/images/I/311WShJym8L.jpg)**Vans Mens Ashwood Hi Vansguard Shoe - Water-Resistant High Top Sneakers for Everyday Wear**Vans**$93.86**4.5★**▲ 40%**](https://www.amazon.com/dp/B0DQ1GQ9MH)

**~~View all trending →~~**

## **What buyers say about reebok**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**24%

*“Pretty comfortable”*

**Size-Overall**18%

*“Fits to size”*

**Value For Money**10%

*“Great Value”*

**Quality-Overall**9%

*“the overall quality is solid”*

**Durability**4%

*“Durable shoes”*

**Weight Light**3%

*“Great boots and lightweight”*

**Color**3%

*“Nice color”*

**Shape/Style**2%

*“Stylish”*

**Exercise/Sports Suitability**2%

*“Very good for walking”*

**Advertised Vs Actual Product**1%

*“Just what was wanted”*

### **What buyers complain about **

**Size-Overall**17%

*“Runs small”*

**Durability**8%

*“However, the durability has been very disappointing”*

**Comfort-Overall**8%

*“Not comfortable”*

**Quality-Overall**7%

*“Poor quality”*

**Feet Fit**3%

*“the toe box might feel a little tight”*

**Pain Relief-Overall**3%

*“It will hurt you”*

**Product Condition**3%

*“Delivered used products”*

**Value For Money**2%

*“Wouldnt spend more than $10 for these”*

**Leather Quality**2%

*“The leather is very rigid around the toes area”*

**Cushion**2%

*“these have very poor cushion in them”*

### **Top return reasons **

**Size-Overall**28%

**Feet Fit**27%

**Width**15%

**Length**12%

**Comfort-Overall**3%

**Advertised Vs Actual Product**2%

**Color**2%

**Material Quality**2%

**Shape/Style**2%

**Quality-Overall**1%

## **Common questions**

<dl>

<dt>**Is reebok profitable to sell on Amazon United States?**</dt><dd>The niche generates $47K/yr across 188 tracked products. 16 of 31 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (44/100).</dd>

<dt>**How competitive is the reebok niche?**</dt><dd>33 brands and 174 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 64% of demand.</dd>

<dt>**What do buyers complain about in reebok?**</dt><dd>Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 7.6% — above our launch gate.</dd>

<dt>**When does demand for reebok peak?**</dt><dd>Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.</dd>

<dt>**What does it cost to enter the reebok niche?**</dt><dd>Listings span $15.14–$128.27; the average listing price is $51.44 (sweet spot $15–$100). The average incumbent carries 6,748 reviews — the moat a new listing must climb.</dd>

</dl>

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