---
title: "Red Umbrella — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/red-umbrella"
last_updated: "2026-08-11T08:04:05.469Z"
locale: en
meta:
description: "Niche score 53/100 · $72K/yr market · 63K searches/yr · $23.45 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $72K/yr market · 63K searches/yr · $23.45 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Red Umbrella — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **red umbrella**
**Worth a look**
Shows a sweet-spot price point ($23.45 avg), but a small market ($72K/yr) keeps it on the watch list.
Market size 18Growth 54Conversion 57Competition 53Returns 63Price range 83Avg price 95Brand share 81Review moat 19Quality gap 43
**Avg price**
**Incredible****$23.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.99–$50.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+26.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****14,247.06**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$72K**
$72K/yr · 63K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, red umbrella is a $72K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red umbrella market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$94K–$117K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **71%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **203 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**54%**
Top 20: 95%
**Top-5 click share**
**53%**
Top 20: 88%
**Open market**
**39%**
- Mr. Pen14% - SoulRain12% - GORILLA GRIP10% - Rain-Mate10% - RUMBRELLA9% - Sunnyglade7%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +26.4% search growth over the last 90 days.
2K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/red-umbrella/trend)
## **Top red umbrella search terms**
- **red umbrella**51K/yr+25.1%4.1% conv. - **red umbrellas**3K/yr+92.4%3.7% conv. - **red umbrellas for rain**5K/yr+13.7%6.0% conv. - **umbrella red**4K/yr+11.9%3.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/red-umbrella/search-terms)
## **Top red umbrella products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$11K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mr. Pen- Windproof Travel Umbrella**Mr. Pen**$9.77**4.4★3,583 rev](https://www.amazon.com/dp/B0DDGZ91SC) [2**SoulRain Umbrellas for Rain Durable & Compact Umbrella Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Red)**SoulRain**$9.82**4.5★310 rev](https://www.amazon.com/dp/B0F6BLFZSW) [3**GORILLA GRIP Compact Travel Size Umbrella for Rain Sleek Design Fits Backpack Purse and Carry On Lightweight Under 1lb One Click Open and Close Wind Resistant Durable Waterproof Quick Dry Red**GORILLA GRIP**$16.03**4.5★4,090 rev](https://www.amazon.com/dp/B0B7C6MJ8C) [4**Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse**Rain-Mate**$14.34**4.4★10,095 rev](https://www.amazon.com/dp/B01M06EL47) [5**RUMBRELLA Red UV Stick Umbrella Auto Open UPF 50+ with J Hook Handle 51IN**RUMBRELLA**$31.38**4.7★931 rev](https://www.amazon.com/dp/B07MXGQD9R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(Red)**RusuiQinsan**$9.80**142 rev4mo ago](https://www.amazon.com/dp/B0F6CRNCZL) [**OLIXIS 9ft Patio Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 feet Patio Table Umbrella Perfect for Poolside Terrace Beach and Outdoor Restaurant Red**OLIXIS**$34.82**451 rev7mo ago](https://www.amazon.com/dp/B0G6KRZQV7) [**RusuiQinsan Large Stick Umbrella Windproof Automatic Open 50 Inch Umbrella with Hook Handle Over Sized J Handle Umbrellas for Men and Women Windproof Unbreakable Stick Rain Golf Umbrella. (Red)**RusuiQinsan**$29.66**30 rev8mo ago](https://www.amazon.com/dp/B0G1QVH82Y) [**Silkfly 2 Pcs 2/4/6 Pcs 48 Auto Open Umbrella Large Wooden J Stick Handle Vintage Windproof Travel Wedding Fast Drying Umbrella (Wine Red)**Silkfly**$34.01**88 rev8mo ago](https://www.amazon.com/dp/B0FWCPHFR6) [**LILAC Windproof Travel Umbrella Compact auto open/close Folding Umbrellas for Rain Craftsmanship Lightweight Portable Small for Women Men TSA Approved Reflective for Night Safety**LILAC**$13.36**96 rev1y ago](https://www.amazon.com/dp/B0F9L4JQH6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TAHARI Automatic Open Aluminum Shaft Rubberized Grip Handle Umbrella (Red)**TAHARI**$12.74**4.3★**▲ 262%**](https://www.amazon.com/dp/B07T937CKT) [**OLIXIS 9ft Patio Umbrella with Tilt and Crank Button & 8 Sturdy Ribs Waterproof 9 feet Patio Table Umbrella Perfect for Poolside Terrace Beach and Outdoor Restaurant Red**OLIXIS**$34.82**4.6★**▲ 257%**](https://www.amazon.com/dp/B0G6KRZQV7) [**LILAC Windproof Travel Umbrella Compact auto open/close Folding Umbrellas for Rain Craftsmanship Lightweight Portable Small for Women Men TSA Approved Reflective for Night Safety**LILAC**$13.36**4.4★**▲ 208%**](https://www.amazon.com/dp/B0F9L4JQH6) [**RusuiQinsan Large Stick Umbrella Windproof Automatic Open 50 Inch Umbrella with Hook Handle Over Sized J Handle Umbrellas for Men and Women Windproof Unbreakable Stick Rain Golf Umbrella. (Red)**RusuiQinsan**$29.66**4.7★**▲ 137%**](https://www.amazon.com/dp/B0G1QVH82Y) [**Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse**Rain-Mate**$14.34**4.4★**▲ 131%**](https://www.amazon.com/dp/B01M06EL47)
**~~View all trending →~~**
## **What buyers say about red umbrella**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Good quality, good price, good size and arrived on time”*
**Strength**13%
*“Solidly built”*
**Durability**8%
*“The construction is durable”*
**Value For Money**6%
*“Great value”*
**Weather Proof**6%
*“its good for handling weather”*
**Ease Of Use**6%
*“easy to carry”*
**Advertised Vs Actual Product**6%
*“As described”*
**Size-Overall**6%
*“fits perfectly in my bag”*
**Compactness**4%
*“Compact, easy to open”*
**Color**3%
*“Vibrant color”*
### **What buyers complain about **
**Durability**21%
*“Broke easily”*
**Size-Overall**11%
*“Super small”*
**Quality-Overall**10%
*“Quality control issue”*
**Ease Of Use**6%
*“Very difficult to close”*
**Weight Heavy**5%
*“Way Too Heavy”*
**Strength**5%
*“Not Sturdy”*
**Weather Proof**4%
*“Wouldn't recommend for real weather”*
**Water Resistance**4%
*“It is not waterproof”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Functionality-Overall**2%
*“QR code doesnt work”*
### **Top return reasons **
**Size-Overall**47%
**Weight Heavy**11%
**Color**5%
**Value For Money**4%
**Compactness**4%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Ease Of Use**3%
**Quality-Overall**2%
**Strength**2%
## **Common questions**
- **Is red umbrella profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 34 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the red umbrella niche?**
- 27 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in red umbrella?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.5%.
- **When does demand for red umbrella peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the red umbrella niche?**
- Listings span $8.99–$50.75; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 14,247 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)