---
title: "Red Robe — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/red-robe"
last_updated: "2026-08-10T23:42:35.971Z"
locale: en
meta:
description: "Niche score 38/100 · $26K/yr market · 272K searches/yr · $18.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $26K/yr market · 272K searches/yr · $18.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Robe — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **red robe**
**Skip it**
Soft demand (-53.0% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 6Competition 78Returns 22Price range 76Avg price 84Brand share 81Review moat 24Quality gap 52
**Avg price**
**Great****$18.54**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Price range**
**Great****$7.71–$37.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,347.64**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$26K**
$26K/yr · 272K searches
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-53.0%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, red robe is a $26K/yr Amazon United States market (272K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red robe market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$74K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#260**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**54%**
Top 20: 96%
**Top-5 click share**
**37%**
Top 20: 70%
**Open market**
**41%**
- PAVILIA22% - Vlazom14% - Ekouaer8% - HEARTNICE5% - Avidlove5% - Inner Wish5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -53.0% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/red-robe/trend)
## **Top red robe search terms**
- **red robe**113K/yr-55.1%0.5% conv. - **red robe women**39K/yr-61.8%0.8% conv. - **red silk robe**29K/yr-55.3%0.6% conv. - **burgundy robe**14K/yr-29.9%0.4% conv. - **red satin robe**14K/yr-53.0%0.6% conv. - **red robes**7K/yr-39.9%0.4% conv. - **red silk robe women**7K/yr-58.1%0.5% conv. - **red satin robes for women**5K/yr-41.9%0.4% conv. - **red robes for women**6K/yr-45.8%0.2% conv. - **burgundy robes for women**6K/yr-41.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/red-robe/search-terms)
## **Top red robe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PAVILIA Dark Red Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women 2XL/3XL**PAVILIA**$19.96**4.5★3,475 rev](https://www.amazon.com/dp/B0CPNBQS1K) [2**Vlazom Womens Kimono Robes Short Satin Silk Bridal Party Robe with Oblique V-Neck Wine Red**Vlazom**$11.49**4.4★10,279 rev](https://www.amazon.com/dp/B07FM7PYCT) [3**Vlazom Womens Kimono Robes Satin Silk Bridal Party Robe with Oblique V-Neck**Vlazom**$10.74**4.4★10,279 rev](https://www.amazon.com/dp/B07FMY7M7Z) [4**ASIDEMOND Womens Short Silky Satin Kimono Robe Bridal Bridesmaid Wedding Party Sleepwear with Pockets Red XL**ASIDEMOND**$7.71**4.5★58 rev](https://www.amazon.com/dp/B0GFM6D4TH) [5**Inner Wish Womens Plush Fleece Robe Highly Absorbent Cozy Warm Bathrobe Fuzzy Female Spa Robe With Pockets BURGUNDY L/XL**Inner Wish**$21.22**4.6★1,414 rev](https://www.amazon.com/dp/B0CBZ5Q79V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASIDEMOND Womens Short Silky Satin Kimono Robe Bridal Bridesmaid Wedding Party Sleepwear with Pockets Red XL**ASIDEMOND**$7.71**58 rev6mo ago](https://www.amazon.com/dp/B0GFM6D4TH) [**OYOANGLE Womens Long Robes Kimono Elegant Lightweight Knit V Neck Bathrobe Soft Sleepwear Casual Bath Robe Red Small**OYOANGLE**$31.67**48 rev8mo ago](https://www.amazon.com/dp/B0FVXBJ53D) [**Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Red XL**Avidlove**$9.98**77 rev9mo ago](https://www.amazon.com/dp/B0FWJSYRS2) [**Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Red L**Avidlove**$10.08**77 rev9mo ago](https://www.amazon.com/dp/B0FWK3L88K) [**Ekouaer Women Robes Knee Length Knit Kimono Bathrobe Lightweight 3/4 Sleeve Soft Sleepwear V neck Casual Ladies Loungewear Red S**Ekouaer**$23.03**1,101 rev11mo ago](https://www.amazon.com/dp/B0FLK5B897)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vlazom Womens Kimono Robes Satin Silk Bridal Party Robe with Oblique V-Neck**Vlazom**$10.74**4.4★**▲ 100%**](https://www.amazon.com/dp/B07FMY7M7Z) [**ASIDEMOND Womens Short Silky Satin Kimono Robe Bridal Bridesmaid Wedding Party Sleepwear with Pockets Red XL**ASIDEMOND**$7.71**4.5★**▲ 99%**](https://www.amazon.com/dp/B0GFM6D4TH) [**Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Red L**Avidlove**$10.08**4.6★**▲ 93%**](https://www.amazon.com/dp/B0FWK3L88K) [**Ekouaer Silk Robes for Women Long Satin Bride Bridesmaid Wedding Party Robes Lightweight Sexy Sleepwear with Pockets**Ekouaer**$23.99**4.5★**▲ 78%**](https://www.amazon.com/dp/B0CHFDKBWB) [**Ekouaer Sexy Robes for Women Short Lace Trim Satin Kimono Robes Keen Length Silk Robe with Pockets 3/4 Sleeve Wedding Loungewear Red M**Ekouaer**$17.54**4.5★**▲ 72%**](https://www.amazon.com/dp/B0DD3CMSPY)
**~~View all trending →~~**
## **What buyers say about red robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**16%
*“Very comfortable”*
**Soft Feel**16%
*“It is soft material”*
**Warmth**15%
*“keeps me warm”*
**Size-Overall**10%
*“Excellent fit”*
**Quality-Overall**9%
*“It had a lot of good review”*
**Color**7%
*“Beautiful color”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Weight Light**3%
*“Not heavy”*
**Value For Money**3%
*“Good for the price”*
**Material Quality**2%
*“Comfy material”*
### **What buyers complain about **
**Size-Overall**13%
*“too big to the s size”*
**Thickness**11%
*“This is not for my thick girls”*
**Thin**8%
*“Too thin”*
**Material Quality**8%
*“Cheap material”*
**Quality-Overall**5%
*“Its cheap and it shows”*
**Pockets/Compartments**3%
*“No pockets”*
**Design-Overall**3%
*“Poorly constructed”*
**Functionality-Overall**3%
*“didn't help”*
**Stitch/Finish/Polish**2%
*“belt are sown in the wrong spot”*
**Arm Fit**2%
*“The arms don't even go down to my wrists”*
### **Top return reasons **
**Size-Overall**35%
**Length**9%
**Color**9%
**Material Quality**8%
**Thin**6%
**Sleeve Fit**5%
**Chest Fit**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Waist Fit**3%
## **Common questions**
- **Is red robe profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 44 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -53.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the red robe niche?**
- 24 brands and 30 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in red robe?**
- Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 5.8% — above our launch gate.
- **When does demand for red robe peak?**
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the red robe niche?**
- Listings span $7.71–$37.94; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 5,348 reviews — the moat a new listing must climb.
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