---
title: "Search terms — red rain poncho - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/red-rain-poncho/search-terms"
last_updated: "2026-08-10T06:11:56.072Z"
locale: en
meta:
  description: "Niche score 55/100 · $50K/yr market · 77K searches/yr · $15.62 avg price. A small market ($50K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $50K/yr market · 77K searches/yr · $15.62 avg price. A small market ($50K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — red rain poncho - Flapen"
---

# **red rain poncho**

**Worth a look**

Shows no brand lock-in (top 5 brands take 49% of clicks), but a small market ($50K/yr) keeps it on the watch list.

Market size 12Growth 55Conversion 51Competition 72Returns 46Price range 67Avg price 77Brand share 86Review moat 41Quality gap 68

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.62**

avg listing price — sweet spot $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.88–$35.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+27.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,438.11**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$50K**

$50K/yr · 77K searches

## Search terms