---
title: "Red Pashmina — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/red-pashmina"
last_updated: "2026-08-11T04:24:07.785Z"
locale: en
meta:
description: "Niche score 44/100 · $89K/yr market · 80K searches/yr · $14.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $89K/yr market · 80K searches/yr · $14.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Pashmina — $89K/yr Amazon US Niche (2026) - Flapen"
---
# **red pashmina**
**Skip it**
High returns (7.5%) — this niche doesn't clear our bar today.
Market size 22Growth 23Conversion 78Competition 60Returns 16Price range 69Avg price 70Brand share 78Review moat 37Quality gap 23
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.43**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.98–$30.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,788.21**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$89K**
$89K/yr · 80K searches
**Returns**
**Bad****7.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, red pashmina is a $89K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Mar–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red pashmina market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$72K–$87K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#475**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **—flat
**Sellers**
**26**
**Top-5 brand share**
**57%**
Top 20: 98%
**Top-5 click share**
**49%**
Top 20: 85%
**Open market**
**39%**
- Ciormis30% - DXG PASHMINA8% - Jmkcoz7% - QIUTIMIY6% - Umjetnost6% - FURTALK5%
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — -4.6% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/red-pashmina/trend)
## **Top red pashmina search terms**
- **red pashmina**54K/yr+1.0%5.3% conv. - **red pashmina rave**8K/yr+9.2%4.6% conv. - **pashmina red**6K/yr-5.7%5.3% conv. - **red and black pashmina**4K/yr-16.5%4.0% conv. - **red pashmina shawl**4K/yr-33.3%5.0% conv. - **red pashmina scarf**5K/yr-66.5%5.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/red-pashmina/search-terms)
## **Top red pashmina products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$7K12%$11K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ciormis Women pashmina Shawl Rave Warm Winter Scarves Shawl Wraps for Evening Dresses(US-Burgundy)**Ciormis**$12.55**4.6★1,001 rev](https://www.amazon.com/dp/B0BMDQ6FVQ) [2**Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed**Ciormis**$12.80**4.6★558 rev](https://www.amazon.com/dp/B0BYDP6GBH) [3**Pashmina Shawl Wrap for Women Soft Lightweight Multi-Purpose Scarf for Weddings Parties & Casual Wear (Jacquard Red Black - PL1835)**DXG PASHMINA**$12.95**4.6★195 rev](https://www.amazon.com/dp/B0CTZGYKK5) [4**Jmkcoz Womens Pashmina Shawls Wraps Scarf for Evening Dresses Bridal Bridesmaid Wedding Winter Large Warm Soft Silky Scarves (Red)**Jmkcoz**$7.98**4.5★229 rev](https://www.amazon.com/dp/B0F8QM5YLW) [5**Umjetnost Womens Soft Silky Pashmina Rave Scarf Paisley Pattern Pashmina Shawl Wrap with Fringes (P Red)**Umjetnost**$14.69**4.7★317 rev](https://www.amazon.com/dp/B0D9D392VY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DiaryYomi Red Pashmina Shawls-WomenS Exotic Silky Paisley Rave Pashmina Wrap Scarf for Festivals Travel Evening Dresses Sy1-Red**DiaryYomi**$12.12**25 rev3mo ago](https://www.amazon.com/dp/B0GV61P537) [**Nonakgado Pashmina Shawls for Evening Dresses-WomenS rave paisley Pashmina Scarf Wrap Travel Shawl Scarf(Sy5-Black Red)**Nonakgado**$14.11**118 rev10mo ago](https://www.amazon.com/dp/B0FQ3FKZHR) [**Jmkcoz Womens Pashmina Shawls Wraps Scarf for Evening Dresses Bridal Bridesmaid Wedding Winter Large Warm Soft Silky Scarves (Red)**Jmkcoz**$7.98**229 rev1y ago](https://www.amazon.com/dp/B0F8QM5YLW) [**QIUTIMIY Paisley Pashmina Shawls and Wraps for Women Reversible Jacquard Festival Rave Pashmina Scarves with Fringe Vintage(Flower17-Dark Red)**QIUTIMIY**$16.72**86 rev1y ago](https://www.amazon.com/dp/B0F3XC6CVW) [**Becolored Paisley Scarf Shawl Jacquard Wrap Stole Two Tones Vintage Soft Lightweight With Fringes Reversible (35-Red/Black)**Becolored**$9.28**93 rev1y ago](https://www.amazon.com/dp/B0DYDP7C4Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DiaryYomi Red Pashmina Shawls-WomenS Exotic Silky Paisley Rave Pashmina Wrap Scarf for Festivals Travel Evening Dresses Sy1-Red**DiaryYomi**$12.12**4.5★**▲ 142%**](https://www.amazon.com/dp/B0GV61P537) [**Ciormis Paisley Pashmina Shawls and Wraps Red Elegant Silky Paisley Shawls and Scarfs for All Season(Style4-Red)**Ciormis**$12.69**4.6★**▲ 111%**](https://www.amazon.com/dp/B0CG8Z57NT) [**Ciormis Red Pashmina Scarves Womens Solid Pale Pashmina Shawls and Wraps for Formal Evening DressesRed**Ciormis**$12.80**4.6★**▲ 100%**](https://www.amazon.com/dp/B0BYDP6GBH) [**TUSHUSTY Pashmina Feel Shawls Wraps Rave Scarf for Women Soft Silky Reversible Men Scarves Hijab Burgundy**TUSHUSTY**$11.22**4.7★**▲ 95%**](https://www.amazon.com/dp/B0DHKLD7MV) [**Nonakgado Pashmina Shawls for Evening Dresses-WomenS rave paisley Pashmina Scarf Wrap Travel Shawl Scarf(Sy5-Black Red)**Nonakgado**$14.11**4.8★**▲ 94%**](https://www.amazon.com/dp/B0FQ3FKZHR)
**~~View all trending →~~**
## **What buyers say about red pashmina**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Beautiful color”*
**Soft Feel**19%
*“Buttery soft material”*
**Quality-Overall**8%
*“The product is beautiful”*
**Warmth**7%
*“Definitely keeps you nice and warm”*
**Material Quality**6%
*“Good quality material”*
**Comfort-Overall**5%
*“Comfortable”*
**Weight Light**5%
*“No too bulky”*
**Value For Money**4%
*“Great value for the money”*
**Shape/Style**3%
*“Beautiful and elegant”*
**Gifting Purpose**3%
*“gift was well received”*
### **What buyers complain about **
**Material Quality**13%
*“Fabric destroyed easily”*
**Size-Overall**10%
*“it's a bit too long for me”*
**Advertised Vs Actual Product**8%
*“Misleading”*
**Quality-Overall**8%
*“Cheaply made”*
**Color**7%
*“The only thing I don't like is the greenish color on the other side”*
**Warmth**5%
*“It gets really cold in those rooms”*
**Thickness**5%
*“WAY TOO THIN”*
**Ease Of Cleaning**4%
*“dirty”*
**Product Condition**4%
*“Item looks used”*
**Smell**2%
*“Had a slight odor from being boxed”*
### **Top return reasons **
**Color**21%
**Size-Overall**17%
**Thin**12%
**Material Quality**11%
**Length**10%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Width**3%
**Quality-Overall**3%
**Shape/Style**2%
## **Common questions**
- **Is red pashmina profitable to sell on Amazon United States?**
- The niche generates $89K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the red pashmina niche?**
- 22 brands and 26 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in red pashmina?**
- Top complaints mined from reviews: Material Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 7.5% — above our launch gate.
- **When does demand for red pashmina peak?**
- Demand peaks in Mar–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the red pashmina niche?**
- Listings span $7.98–$30.36; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 2,788 reviews — the moat a new listing must climb.
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