---
title: "Red Coat — $84K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/red-coat"
last_updated: "2026-08-10T04:01:35.984Z"
locale: en
meta:
description: "Niche score 44/100 · $84K/yr market · 533K searches/yr · $35.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $84K/yr market · 533K searches/yr · $35.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Coat — $84K/yr Amazon US Niche (2026) - Flapen"
---
# **red coat**
**Skip it**
High returns (14.1%) — this niche doesn't clear our bar today.
Market size 21Growth 2Conversion 6Competition 96Returns 0Price range 72Avg price 95Brand share 97Review moat 25Quality gap 65
**Brand share**
**Incredible****23%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$35.15**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.82–$128.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,338.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$84K**
$84K/yr · 533K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-45.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****14.1%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, red coat is a $84K/yr Amazon United States market (533K searches/yr). The top 5 brands hold 23% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red coat market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$88K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**92 **▼falling
**Sellers**
**119**
**Top-5 brand share**
**23%**
Top 20: 55%
**Top-5 click share**
**17%**
Top 20: 37%
**Open market**
**74%**
- Argstar7% - Members Only5% - luvamia4% - Ahlaray4% - Cicy Bell4% - Wrangler Authentics3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -45.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/red-coat/trend)
## **Top red coat search terms**
- **red jacket men**94K/yr-44.0%0.2% conv. - **red jean jacket**40K/yr+1.3%0.6% conv. - **red jackets for women trendy**38K/yr-40.8%0.4% conv. - **red cropped jacket**48K/yr-45.8%0.3% conv. - **red coat**97K/yr-74.4%0.0% conv. - **womens red jacket**34K/yr-43.9%0.4% conv. - **mens red jacket**29K/yr-54.3%0.4% conv. - **red crop jacket**16K/yr-43.2%0.1% conv. - **red jackets for women**18K/yr-38.6%0.2% conv. - **red jacket for women**20K/yr-52.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/red-coat/search-terms)
## **Top red coat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Argstar Womens Denim Jean Jackets Button Up Long Sleeve Basic Trendy Stretch Trucker Jacket Red L**Argstar**$39.21**4.3★521 rev](https://www.amazon.com/dp/B0CD1DCXQ6) [2**Luvamia Womens Classic Casual Long Sleeves Jacket - Basic Button Down Trucker Jacket Coat - True Red - Size Medium / 8-10**luvamia**$41.06**4.5★6,804 rev](https://www.amazon.com/dp/B0BZD8TGXF) [3**Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Red L**Members Only**$74.93**4.9★36 rev](https://www.amazon.com/dp/B0D6Z5LGT4) [4**Wrangler Authentics Womens Stretch Denim Jacket Red Large**Wrangler Authentics**$38.71**4.6★23,529 rev](https://www.amazon.com/dp/B0B2RFBRCH) [5**Bindefon Denim Jackets for Men Trucker Jean Jacket Unlined Coats Spring Fall Outfits(Red L)**Bindefon**$40.14**4.3★203 rev](https://www.amazon.com/dp/B0F5MJ3T8H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrangler Authentics Womens Stretch Denim Jacket Red Large**Wrangler Authentics**$38.71**23,529 rev3mo ago](https://www.amazon.com/dp/B0B2RFBRCH) [**Ahlaray Blazers for Women Cropped Red Double-Breasted Short Blazer Versatile Jacket for Business Casual**Ahlaray**$28.83**41 rev4mo ago](https://www.amazon.com/dp/B0GJ532KBJ) [**Yeokou Women Oversize Trench Coat Plaid Lining Lapel Button Down Casual Crop Jacket Outwear with Pockets(Red-M)**Yeokou**$40.71**266 rev5mo ago](https://www.amazon.com/dp/B0GH6Y78DQ) [**Allegra K Womens Cropped Denim Jacket Short Cap Sleeve Button Down Summer Casual Crop Jean Jacket Small Red**Allegra K**$37.56**104 rev8mo ago](https://www.amazon.com/dp/B0G6JXPCZZ) [**Allegra K Casual Denim Jacket for Womens Classic Stand Collar Long Sleeve Jean Jacket Medium Red**Allegra K**$42.04**299 rev8mo ago](https://www.amazon.com/dp/B0FX8GT2VJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Allegra K Womens Cropped Denim Jacket Short Cap Sleeve Button Down Summer Casual Crop Jean Jacket Small Red**Allegra K**$37.56**4.6★**▲ 65%**](https://www.amazon.com/dp/B0G6JXPCZZ) [**Yeokou Women Oversize Trench Coat Plaid Lining Lapel Button Down Casual Crop Jacket Outwear with Pockets(Red-M)**Yeokou**$40.71**4.4★**▲ 63%**](https://www.amazon.com/dp/B0GH6Y78DQ) [**Ahlaray Blazers for Women Cropped Red Double-Breasted Short Blazer Versatile Jacket for Business Casual**Ahlaray**$28.83**4.3★**▲ 62%**](https://www.amazon.com/dp/B0GJ532KBJ) [**Wrangler Authentics Womens Stretch Denim Jacket Red Large**Wrangler Authentics**$38.71**4.6★**▲ 53%**](https://www.amazon.com/dp/B0B2RFBRCH) [**Allegra K Casual Denim Jacket for Womens Classic Stand Collar Long Sleeve Jean Jacket Medium Red**Allegra K**$42.04**4.3★**▲ 50%**](https://www.amazon.com/dp/B0FX8GT2VJ)
**~~View all trending →~~**
## **What buyers say about red coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Fit perfect”*
**Color**12%
*“the color was bright”*
**Quality-Overall**9%
*“The product is very good, good quality, and arrived on time”*
**Comfort-Overall**6%
*“Very comfortable”*
**Material Quality**5%
*“Very soft material, good quality”*
**Weight Light**4%
*“It's lightweight”*
**Shape/Style**4%
*“It's so stylish”*
**Value For Money**3%
*“Excellent price”*
**Soft Feel**3%
*“its the softest material ever”*
**Warmth**2%
*“Comfy and warm”*
### **What buyers complain about **
**Size-Overall**24%
*“Runs HUGE”*
**Color**12%
*“The color bleeds”*
**Quality-Overall**9%
*“Very low quality”*
**Smell**6%
*“it had a strong smell”*
**Material Quality**4%
*“The material also felt a bit stiff”*
**Zipper Quality**3%
*“One had a broken zipper”*
**Sleeve Fit**3%
*“Sleeves too long”*
**Arm Fit**2%
*“Tight in the arms”*
**Wrinkles**2%
*“I love this jacket, BUT, the wrinkles are so hard to remove”*
**Advertised Vs Actual Product**2%
*“False ad”*
### **Top return reasons **
**Size-Overall**47%
**Color**8%
**Material Quality**6%
**Sleeve Fit**6%
**Shoulder Fit**5%
**Chest Fit**5%
**Length**4%
**Arm Fit**3%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is red coat profitable to sell on Amazon United States?**
- The niche generates $84K/yr across 152 tracked products. 3 of 39 products launched in the last 360 days are still selling. 90-day search growth is -45.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the red coat niche?**
- 92 brands and 119 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 23% of demand.
- **What do buyers complain about in red coat?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 14.1% — above our launch gate.
- **When does demand for red coat peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the red coat niche?**
- Listings span $9.82–$128.28; the average listing price is $35.15 (sweet spot $15–$100). The average incumbent carries 4,338 reviews — the moat a new listing must climb.
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