---
title: "Red Cashmere Scarf — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/red-cashmere-scarf"
last_updated: "2026-08-10T18:56:35.292Z"
locale: en
meta:
description: "Niche score 23/100 · $0/yr market · 18K searches/yr · $36.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 23/100 · $0/yr market · 18K searches/yr · $36.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Cashmere Scarf — $0/yr Amazon US Niche (2026) - Flapen"
---
# **red cashmere scarf**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 19Returns 12Price range 95Avg price 95Brand share 47Review moat 36Quality gap 33
**Avg price**
**Incredible****$36.12**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.49–$78.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,860.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****8.6%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$0**
$0/yr · 18K searches
**Growth**
**Bad****-86.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, red cashmere scarf is a $0/yr Amazon United States market (18K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 23/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red cashmere scarf market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$27K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**32%**
- RIIQIICHY14% - Plum Feathers14% - JENNIE LIU12% - FURTALK11% - RYYOYY9% - TYHOTULY9%
## **Demand**
Weekly Amazon search volume, last 29 weeks — -86.7% search growth over the last 90 days.
2K2KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/red-cashmere-scarf/trend)
## **Top red cashmere scarf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$08%$012%$016%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RIIQIICHY Scarfs for Women Winter Red Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl**RIIQIICHY**$16.52**4.7★13,756 rev](https://www.amazon.com/dp/B07FJXXJCK) [2**Plum Feathers Winter Scarf Shawl with Cashmere Feel - Rich Solid Colors Winter Scarves and Wraps 72 x 12 (Red)**Plum Feathers**$16.07**4.5★3,092 rev](https://www.amazon.com/dp/B00GBDTGAK) [3**JENNIE LIU Womens 100% Pure Cashmere Scarf for Women (Red)**JENNIE LIU**$78.22**4.5★224 rev](https://www.amazon.com/dp/B00QSSRBXM) [4**FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts**FURTALK**$15.49**4.7★7,498 rev](https://www.amazon.com/dp/B07G446LPV) [5**RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red**RYYOYY**$59.78**4.6★365 rev](https://www.amazon.com/dp/B0DRYH7X2P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TYHOTULY Chunky Scarf for Women Winter Oversized Thick Warm Tassel Scarves Cold Weather Large Blanket Soft Warm Shawl Wraps (Dark Red)**TYHOTULY**$16.68**48 rev10mo ago](https://www.amazon.com/dp/B0FQW27HKN) [**RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red**RYYOYY**$59.78**365 rev1y ago](https://www.amazon.com/dp/B0DRYH7X2P) [**Villand Pure 100% Cashmere Scarf with Fringed Edges Ultra Soft Large Cashmere Shawl Wrap for Women and Men (Red)**Villand**$50.24**423 rev2y ago](https://www.amazon.com/dp/B0CC1ZYW9S) [**Wool Scarf Women-Winter Warm Thick Woolen Formal Evening Pashmina Shawl Wrap for Ladies Christmas Gifts(Red)**vimate**$17.67**584 rev6y ago](https://www.amazon.com/dp/B0C9ZGLTB6) [**FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts**FURTALK**$15.49**7,498 rev7y ago](https://www.amazon.com/dp/B07G446LPV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Rust Red**RYYOYY**$59.78**4.6★**▲ 564%**](https://www.amazon.com/dp/B0DRYH7X2P) [**RIIQIICHY Scarfs for Women Winter Red Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl**RIIQIICHY**$16.52**4.7★**▲ 248%**](https://www.amazon.com/dp/B07FJXXJCK) [**Plum Feathers Winter Scarf Shawl with Cashmere Feel - Rich Solid Colors Winter Scarves and Wraps 72 x 12 (Red)**Plum Feathers**$16.07**4.5★**▲ 163%**](https://www.amazon.com/dp/B00GBDTGAK) [**Calvin Klein CK Logo 2 in 1 Pashmina Wrap Scarf Rouge One Size**Calvin Klein**$24.18**4.6★**▲ 135%**](https://www.amazon.com/dp/B00CPKMIWQ) [**FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts**FURTALK**$15.49**4.7★**▲ 57%**](https://www.amazon.com/dp/B07G446LPV)
**~~View all trending →~~**
## **What buyers say about red cashmere scarf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Amazing quality”*
**Color**18%
*“Beautiful color”*
**Soft Feel**17%
*“So soft”*
**Size-Overall**13%
*“Appropriate size for a lady”*
**Warmth**8%
*“It is Warm and Comfortable”*
**Weight Light**6%
*“No too bulky”*
**Advertised Vs Actual Product**5%
*“Exactly as advertised”*
**Design-Overall**2%
*“It' looks elegant”*
**Material Quality**1%
*“So soft great quality material”*
**Comfort-Overall**1%
*“beautiful and comfortable”*
### **What buyers complain about **
**Size-Overall**21%
*“A little large”*
**Color**13%
*“Blue red, not orange red”*
**Warmth**6%
*“It gets really cold in those rooms”*
### **Top return reasons **
**Color**38%
**Material Quality**13%
**Size-Overall**13%
**Thin**9%
**Advertised Vs Actual Product**5%
**Length**4%
**Quality-Overall**3%
**Weight Heavy**2%
**Warmth**1%
**Value For Money**1%
## **Common questions**
- **Is red cashmere scarf profitable to sell on Amazon United States?**
- The niche generates $0/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -86.7%. Flapen's verdict: Skip it (23/100).
- **How competitive is the red cashmere scarf niche?**
- 10 brands and 13 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in red cashmere scarf?**
- Top complaints mined from reviews: Size-Overall, Color, Warmth. The return rate is 8.6% — above our launch gate.
- **What does it cost to enter the red cashmere scarf niche?**
- Listings span $15.49–$78.22; the average listing price is $36.12 (sweet spot $15–$100). The average incumbent carries 2,861 reviews — the moat a new listing must climb.
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