---
title: "Red Cardigan — $435K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/red-cardigan"
last_updated: "2026-08-10T06:12:47.783Z"
locale: en
meta:
description: "Niche score 46/100 · $435K/yr market · 1.6M searches/yr · $22.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $435K/yr market · 1.6M searches/yr · $22.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Cardigan — $435K/yr Amazon US Niche (2026) - Flapen"
---
# **red cardigan**
**Skip it**
Soft demand (-55.0% this quarter) — this niche doesn't clear our bar today.
Market size 57Growth 0Conversion 15Competition 85Returns 0Price range 78Avg price 93Brand share 72Review moat 24Quality gap 58
**Avg price**
**Great****$22.30**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****$9.56–$35.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$435K**
$435K/yr · 1.6M searches
**Review moat**
**Bad****5,938.25**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-55.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****13.5%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, red cardigan is a $435K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red cardigan market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$335K–$446K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**62%**
Top 20: 92%
**Top-5 click share**
**30%**
Top 20: 62%
**Open market**
**34%**
- Amazon Essentials27% - GRACE KARIN12% - a.Jesdani9% - Balimtoy7% - LETDIOSTO7% - Trendy Queen4%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -55.0% search growth over the last 90 days.
90K70KSpike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/red-cardigan/trend)
## **Top red cardigan search terms**
- **red cardigan**657K/yr-48.9%0.9% conv. - **red cardigan for women**482K/yr-56.5%1.0% conv. - **womens red cardigan**49K/yr-49.5%0.9% conv. - **red sweater cardigan**29K/yr-4.4%0.7% conv. - **red cardigan sweater**46K/yr-54.8%0.8% conv. - **red cardigan sweaters for women**43K/yr-71.9%0.7% conv. - **womens red cardigan sweater**31K/yr-48.8%0.7% conv. - **red cardigan women**24K/yr-55.3%0.7% conv. - **dark red sweater**40K/yr-77.7%0.1% conv. - **red knit sweater**29K/yr-65.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/red-cardigan/search-terms)
## **Top red cardigan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$13K6%$26K9%$39K12%$52K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**a.Jesdani Cardigan Long Sleeve Button Down Crew Neck Soft Red Cardigns Women Sweaters Red M**a.Jesdani**$16.80**4.4★9,177 rev](https://www.amazon.com/dp/B07WYZ2W11) [2**GRACE KARIN Womens Cardigans Red Cardigan Open Front Casual Knit Classic Sweaters Cardigan(L Red)**GRACE KARIN**$18.70**4.4★12,822 rev](https://www.amazon.com/dp/B07M6PW974) [3**Balimtoy Women Y2K Button Down Crop Sweater Cardigans Cute Long Sleeve Crew Neck Coquette Cardigan Tops Streetwear Red M**Balimtoy**$29.29**4.4★227 rev](https://www.amazon.com/dp/B0DHZS7363) [4**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Red Medium**Amazon Essentials**$15.06**4.4★19,543 rev](https://www.amazon.com/dp/B07BJ8GJ23) [5**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Red 4X**Amazon Essentials**$15.76**4.4★19,543 rev](https://www.amazon.com/dp/B07QGB9B89)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kistore Cropped Cardigan Sweaters for Women Crew Neck Long Sleeve Button Up Lightweight Cozy Knit Trendy Sweaters Red Small**Kistore**$20.36**86 rev7mo ago](https://www.amazon.com/dp/B0G3W6NMT6) [**IWD Womens Cardigan Sweaters Crew Neck Long Sleeve Lightweight Button Down Sweater 2026 Spring Trendy Knit Tops (Red Medium)**IWD**$18.23**352 rev11mo ago](https://www.amazon.com/dp/B0FFGTWF8W) [**Casuashion Womens Cropped Cardigan Sweaters Crew Neck Button Down Open Front Knit Bolero Shrugs Red**Casuashion**$28.07**593 rev11mo ago](https://www.amazon.com/dp/B0FK8XKTHB) [**LETDIOSTO Cropped Cardigan Bolero Shrug for Women Button Down Long Sleeve Knit Sweater for Dresses for Jeans Red S**LETDIOSTO**$24.86**1,003 rev1y ago](https://www.amazon.com/dp/B0FF4SQ695) [**LETDIOSTO Cropped Cardigan Bolero Shrug for Women Button Down Long Sleeve Knit Sweater for Dresses for Jeans Red M**LETDIOSTO**$24.89**1,003 rev1y ago](https://www.amazon.com/dp/B0FF4Q65DF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LETDIOSTO Cropped Cardigan Bolero Shrug for Women Button Down Long Sleeve Knit Sweater for Dresses for Jeans Red M**LETDIOSTO**$24.89**4.6★**▲ 91%**](https://www.amazon.com/dp/B0FF4Q65DF) [**Kistore Cropped Cardigan Sweaters for Women Crew Neck Long Sleeve Button Up Lightweight Cozy Knit Trendy Sweaters Red Small**Kistore**$20.36**4.5★**▲ 89%**](https://www.amazon.com/dp/B0G3W6NMT6) [**LETDIOSTO Cropped Cardigan Bolero Shrug for Women Button Down Long Sleeve Knit Sweater for Dresses for Jeans Red S**LETDIOSTO**$24.86**4.6★**▲ 88%**](https://www.amazon.com/dp/B0FF4SQ695) [**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Red 4X**Amazon Essentials**$15.76**4.4★**▲ 80%**](https://www.amazon.com/dp/B07QGB9B89) [**Amazon Essentials Womens Regular-Fit Midweight Cardigan Sweater Bright Poppy Red Medium**Amazon Essentials**$35.28**4.2★**▲ 79%**](https://www.amazon.com/dp/B0DFKH8KPR)
**~~View all trending →~~**
## **What buyers say about red cardigan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Color is as described”*
**Size-Overall**17%
*“Fit well”*
**Quality-Overall**14%
*“Very well made”*
**Soft Feel**11%
*“The material is soft”*
**Material Quality**4%
*“warm material”*
**Comfort-Overall**4%
*“Nice and comfortable”*
**Weight Light**3%
*“Perfect weight for summer”*
**Warmth**3%
*“Nice and warm”*
**Advertised Vs Actual Product**3%
*“As good as promised”*
**Shape/Style**2%
*“Its comfortable n stylish”*
### **What buyers complain about **
**Size-Overall**22%
*“Too small”*
**Pilling/Linting**7%
*“Heavy Pilling”*
**Color**6%
*“Not burgundy like in the photo its bright red”*
**Thickness**5%
*“probably not as deep as what the picture shows”*
**Quality-Overall**5%
*“Cheap”*
**Shrinkage Resistance**3%
*“But it ended up shrinking”*
**Pockets/Compartments**2%
*“no pockets”*
**Wrinkles**2%
*“It also wrinkles easily”*
**Gap/Hole**2%
*“I already have a pretty big hole by my armpit area”*
**Stitch/Finish/Polish**1%
*“Cheap and terrible sewing”*
### **Top return reasons **
**Size-Overall**49%
**Color**10%
**Length**6%
**Material Quality**5%
**Sleeve Fit**4%
**Chest Fit**4%
**Shoulder Fit**2%
**Advertised Vs Actual Product**2%
**Waist Fit**2%
**Thin**2%
## **Common questions**
- **Is red cardigan profitable to sell on Amazon United States?**
- The niche generates $435K/yr across 69 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -55.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the red cardigan niche?**
- 32 brands and 39 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in red cardigan?**
- Top complaints mined from reviews: Size-Overall, Pilling/Linting, Color. The return rate is 13.5% — above our launch gate.
- **What does it cost to enter the red cardigan niche?**
- Listings span $9.56–$35.28; the average listing price is $22.30 (sweet spot $15–$100). The average incumbent carries 5,938 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)