---
title: "Red Brooch — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/red-brooch"
last_updated: "2026-08-10T08:51:33.140Z"
locale: en
meta:
description: "Niche score 46/100 · $36K/yr market · 127K searches/yr · $8.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $36K/yr market · 127K searches/yr · $8.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Red Brooch — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **red brooch**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 20Conversion 43Competition 87Returns 21Price range 66Avg price 23Brand share 90Review moat 94Quality gap 40
**Review moat**
**Great****128.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Good****$4.42–$35.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.35**
avg listing price — sweet spot $15–$100
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$36K**
$36K/yr · 127K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, red brooch is a $36K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red brooch market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$50K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#5,382**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**52 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**45%**
Top 20: 80%
**Top-5 click share**
**28%**
Top 20: 58%
**Open market**
**49%**
- Merdia13% - NewZenro11% - TengRiah7% - Dtja7% - KIFEDSLJ7% - YQQYG6%
## **Demand**
Weekly Amazon search volume, last 31 weeks — -10.7% search growth over the last 90 days.
4K3KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/red-brooch/trend)
## **Top red brooch search terms**
- **red brooch**49K/yr-8.5%2.2% conv. - **red brooches for women**29K/yr-16.8%2.7% conv. - **red flower pin**11K/yr-13.0%3.5% conv. - **red flower brooch**12K/yr+0.0%2.5% conv. - **red brooch pin**12K/yr-19.0%1.7% conv. - **red pin**10K/yr-8.2%1.1% conv. - **red flower pin for women dress**5K/yr-1.9%2.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/red-brooch/search-terms)
## **Top red brooch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7214%$1K6%$2K8%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rose Flower Brooch Elegant Red Rhinestone Crystal Rose Lapel Pin Dress Accessories Jewelry-red B**KIFEDSLJ**$5.39**4.3★44 rev](https://www.amazon.com/dp/B0F1FYJ6F7) [2**YQQYG Heart Brooch Red Brooch Rhinestone Vintage Elegant Valentine Pins and Brooches for Dress Hat Bag Suit Tie Brooches Accessories Decoration**YQQYG**$6.84**4.8★36 rev](https://www.amazon.com/dp/B0DXQ1DF36) [3**6.3 Inches Red Rose Hair Clip Large Flower Brooches for Women | Elegant Red Flower Rose Brooch Pins for Women Fashion | Charming Floral Lapel Pins & Flowers Brooch Pin Must Have in Dress Accessories**Merdia**$7.19**4.5★292 rev](https://www.amazon.com/dp/B0DFY6G1DX) [4**4.3 Inches Red Rose Hair Clip Large Flower Brooches for Women Elegant Red Flower Rose Brooch Pin for Women Dress Hair Flowers Pin up Headpieces For Woman Fashion Banquet Dress Suit Cloth Accessories**Merdia**$7.34**4.6★643 rev](https://www.amazon.com/dp/B0D769TYML) [5**Rhinestone Rose Flower Brooch Lapel Pins for Women Her Fashion Crystal Camellia Flower Brooches Pin for Dress Accessories Jewelry Boutonniere Corsage Wedding Party Birthday Gift 70mm(Red)**NewZenro**$8.62**4.4★185 rev](https://www.amazon.com/dp/B0DJVHWVPL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Red Brooch for Women Vintage Rhinestone Large Statement Brooch Pin Bride Jewelry for Wedding Day**KummerSaprk**$8.67**5 rev7mo ago](https://www.amazon.com/dp/B0G82MVKD3) [**Red Brooches for Women Elegant Red Rhinestone Brooch Sparkling Heart Brooch for Wedding Party Ceremony Valentines Day**Tweruna**$5.43**8 rev7mo ago](https://www.amazon.com/dp/B0G4W9NHGS) [**Red Flower Brooches for Women Vintage Rhinestone Rose Floral Brooch Pin**Quivox**$9.74**10 rev12mo ago](https://www.amazon.com/dp/B0FJM5N99F) [**KGCGJVB Rose Brooch Pin Red Floral Brooches and Pins for Women Dress Lapel Flower Broach Jewelry Red Cubic Zirconia Accessories Elegant Womens Suit Party Wedding Banquet Ceremony**KGCGJVB**$4.92**13 rev1y ago](https://www.amazon.com/dp/B0FHZTX331) [**18cm/7in Dainty Spiky Fabric Flower Brooch Pin for Women Elegant Crystal Colorful Pom-Pom Fluffy Floral Peony Brooches Lapel Hair Pins Trendy Party Dress Accessories Jewelry (Red)**Dtja**$7.78**40 rev1y ago](https://www.amazon.com/dp/B0FH6MR2LT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Red Brooch for Women Vintage Rhinestone Large Statement Brooch Pin Bride Jewelry for Wedding Day**KummerSaprk**$8.67**4.5★**▲ 169%**](https://www.amazon.com/dp/B0G82MVKD3) [**Red Flower Brooches for Women Vintage Rhinestone Rose Floral Brooch Pin**Quivox**$9.74**5.0★**▲ 138%**](https://www.amazon.com/dp/B0FJM5N99F) [**Dainty Chiffon Fabric Flower Small Brooch for Women Elegant 3D Rose Floral Hair Clip Lapel Pins for Dresses Suit Holiday Party Dance Banquet Clothing Accessory Jewelry 85mm (Red)**NewZenro**$7.61**4.5★**▲ 95%**](https://www.amazon.com/dp/B0FF9WX9GF) [**KGCGJVB Rose Brooch Pin Red Floral Brooches and Pins for Women Dress Lapel Flower Broach Jewelry Red Cubic Zirconia Accessories Elegant Womens Suit Party Wedding Banquet Ceremony**KGCGJVB**$4.92**4.4★**▲ 88%**](https://www.amazon.com/dp/B0FHZTX331) [**Red Brooches for Women Elegant Red Rhinestone Brooch Sparkling Heart Brooch for Wedding Party Ceremony Valentines Day**Tweruna**$5.43**5.0★**▲ 74%**](https://www.amazon.com/dp/B0G4W9NHGS)
**~~View all trending →~~**
## **What buyers say about red brooch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Great quality and vibrant color”*
**Color**21%
*“Beautiful color”*
**Size-Overall**14%
*“Just the right size”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Value For Money**6%
*“Its worth it”*
**Design-Overall**6%
*“Exquisite design”*
**Shape/Style**3%
*“Overall, this is a stylish, well made accessory and an excellent value”*
**Add-Ons/Attachments**2%
*“Beautiful accessories”*
**Gifting Purpose**2%
*“Perfect Gift”*
**Embellishment/Embroidery Quality**2%
*“Beautiful flower”*
### **What buyers complain about **
**Size-Overall**29%
*“Larger than I expected”*
**Smell**16%
*“it smelled like fish”*
**Durability**9%
*“Broke before I could use it”*
**Color**8%
*“but no black like shown”*
**Quality-Overall**5%
*“Poorly made”*
**Value For Money**4%
*“looks more expensive than it does in the photo”*
**Fastener Quality**4%
*“The back pin broke while i was trying w pin it to a button down shirt”*
**Weight Heavy**3%
*“They are too heavy to wear on a blouse or any thin garment”*
**Defective Material/Parts**2%
*“Item was broken when I received it”*
**Advertised Vs Actual Product**1%
*“Doesnt look like the picture”*
### **Top return reasons **
**Size-Overall**49%
**Color**10%
**Smell**9%
**Advertised Vs Actual Product**6%
**Quality-Overall**6%
**Defective Material/Parts**3%
**Material Quality**2%
**Wrong Dimensions**2%
**Value For Money**2%
**Suitability Long Hair**1%
## **Common questions**
- **Is red brooch profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 78 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the red brooch niche?**
- 52 brands and 54 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in red brooch?**
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 6.0% — above our launch gate.
- **What does it cost to enter the red brooch niche?**
- Listings span $4.42–$35.29; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 128 reviews — the moat a new listing must climb.
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